{"id":241650,"date":"2024-09-09T06:15:00","date_gmt":"2024-09-08T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=241650"},"modified":"2024-09-09T01:41:27","modified_gmt":"2024-09-08T18:41:27","slug":"sarawak-and-sabah-launch-discover-borneo","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2024\/09\/sarawak-and-sabah-launch-discover-borneo\/","title":{"rendered":"Sarawak and Sabah launch Discover Borneo"},"content":{"rendered":"\n<p>KUALA LUMPUR, 9 September 2024: The Sarawak Tourism Board and Sabah Tourism Board officially launched their collaborative campaign, &#8216;Discover Borneo: Malaysia&#8217;s Favourite Destination,&#8217; during the MATTA Fair Kuala Lumpur 2024, held from 6 to 8 September at the Malaysia International Trade and Exhibition Centre.<\/p>\n\n\n\n<p>The campaign launch was honoured by the presence of YB Dato Sri Haji Abdul Karim Rahman Hamzah, Sarawak\u2019s Minister of Tourism, Creative Industry &amp; Performing Arts, and YB Datuk Christina Liew, Sabah\u2019s Minister of Tourism, Culture, and Environment.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" width=\"600\" height=\"401\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/09\/1-2048x1365-1-600x401.jpeg\" alt=\"\" class=\"wp-image-241674 lazyload\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/09\/1-2048x1365-1-600x401.jpeg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/09\/1-2048x1365-1-300x201.jpeg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/09\/1-2048x1365-1-768x513.jpeg 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/09\/1-2048x1365-1-1536x1027.jpeg 1536w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/09\/1-2048x1365-1-696x465.jpeg 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/09\/1-2048x1365-1-1068x714.jpeg 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/09\/1-2048x1365-1-628x420.jpeg 628w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/09\/1-2048x1365-1.jpeg 1590w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/401;\" \/><\/figure>\n\n\n\n<p>The partnership between the two states seeks to promote Borneo as a unified destination with Sarawak and Sabah\u2019s international airports, the &#8216;Gateway to Borneo&#8217;.<\/p>\n\n\n\n<p>Sarawak aims to attract 4 million visitors in 2024, equally split between foreign and domestic travellers. By July, the state had already welcomed 2,838,572 visitors, comprising 1,763,815 international and 1,074,757 domestic visitors.<\/p>\n\n\n\n<p>YB Dato Sri Haji Abdul Karim Rahman Hamzah remarked that \u201cSarawak\u2019s collaboration with the Sabah Tourism Board is not just about promoting tourism; it is about sharing the heart and soul of Borneo with the world. Together, we create a compelling narrative that positions Borneo as Malaysia\u2019s Favourite Destination, captivating the hearts of travellers from Peninsular Malaysia and beyond.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" width=\"600\" height=\"400\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/09\/2-2048x1365-1-600x400.jpeg\" alt=\"\" class=\"wp-image-241676 lazyload\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/09\/2-2048x1365-1-600x400.jpeg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/09\/2-2048x1365-1-300x200.jpeg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/09\/2-2048x1365-1-768x512.jpeg 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/09\/2-2048x1365-1-1536x1024.jpeg 1536w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/09\/2-2048x1365-1-696x464.jpeg 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/09\/2-2048x1365-1-1068x712.jpeg 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/09\/2-2048x1365-1-1920x1280.jpeg 1920w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/09\/2-2048x1365-1-630x420.jpeg 630w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/09\/2-2048x1365-1.jpeg 2048w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\" \/><\/figure>\n\n\n\n<p>The collaborative pavilion at the MATTA Fair KL served as a focal point for presenting both states&#8217; diverse arts, culture, food, and beverages. This strategic partnership aims to enhance the appeal of Borneo as a singular destination, making travel between Sarawak and Sabah more accessible and showcasing the richness of Borneo\u2019s offerings.<\/p>\n\n\n\n<p>The success of this initiative is evident in the strong performance at previous MATTA Fair events. During the March 2024 fair, Sarawak&#8217;s impressive sales contributed significantly to a substantial domestic sales turnover, showcasing the robust potential for growth in domestic tourism.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Sarawak, Your Gateway to Borneo\" width=\"696\" height=\"392\" data-src=\"https:\/\/www.youtube.com\/embed\/KIQueYmDWEQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>With over 170,000 attendees and a total sales figure exceeding expectations, the MATTA Fair underscores the increasing demand and opportunities to promote Sarawak and Sabah as the Gateway to Borneo.<\/p>\n\n\n\n<p>The &#8216;Discover Borneo: Malaysia&#8217;s Favourite Destination&#8217; campaign strategically positioned Borneo as a premier global tourism destination by highlighting Sarawak and Sabah&#8217;s complementary attractions.&nbsp;<\/p>\n\n\n\n<p>For more information, visit the Sarawak Tourism Board\u2019s website at <a href=\"https:\/\/sarawaktourism.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/sarawaktourism.com\/<\/a>.<br>For more information on Sabah, visit the Sabah Tourism Board\u2019s website at <a href=\"https:\/\/sabahtourism.com.\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/sabahtourism.com.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>KUALA LUMPUR, 9 September 2024: The Sarawak Tourism Board and Sabah Tourism Board officially launched their collaborative campaign, &#8216;Discover Borneo: Malaysia&#8217;s Favourite Destination,&#8217; during the MATTA Fair Kuala Lumpur 2024, held from 6 to 8 September at the Malaysia International Trade and Exhibition Centre. The campaign launch was honoured by the presence of YB Dato [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":241675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1321,4273,3988],"tags":[],"class_list":{"0":"post-241650","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-malaysia-mekong-region","8":"category-sarawak","9":"category-stories"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sarawak and Sabah launch Discover Borneo - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2024\/09\/sarawak-and-sabah-launch-discover-borneo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sarawak and Sabah launch Discover Borneo - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"KUALA LUMPUR, 9 September 2024: The Sarawak Tourism Board and Sabah Tourism Board officially launched their collaborative campaign, &#8216;Discover Borneo: Malaysia&#8217;s Favourite Destination,&#8217; during the MATTA Fair Kuala Lumpur 2024, held from 6 to 8 September at the Malaysia International Trade and Exhibition Centre. 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