{"id":241446,"date":"2024-09-04T04:15:00","date_gmt":"2024-09-03T21:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=241446"},"modified":"2024-09-04T04:51:19","modified_gmt":"2024-09-03T21:51:19","slug":"singapore-targets-malaysian-families","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2024\/09\/singapore-targets-malaysian-families\/","title":{"rendered":"Singapore woos Malaysian families"},"content":{"rendered":"\n<p>KUALA LUMPUR, 4 September 2024: Singapore Tourism Board (STB) Malaysia embarks on a content campaign to woo Malaysian family travellers to book a holiday in Singapore.&nbsp;<\/p>\n\n\n\n<p>The content positions Singapore as welcoming for families, particularly those with young children. It features a collaboration with Malaysian personalities Farah Nabilah and Elecher Lee to share their family travel experience and the emotive bonds of togetherness created while on holiday in Singapore.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"600\" height=\"530\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/09\/7-1-600x530.jpg\" alt=\"\" class=\"wp-image-241447 lazyload\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/09\/7-1-600x530.jpg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/09\/7-1-300x265.jpg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/09\/7-1-696x614.jpg 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/09\/7-1-476x420.jpg 476w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/09\/7-1.jpg 749w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/530;\" \/><figcaption class=\"wp-element-caption\"><em>Photo credit: Singapore Tourism Board, Singapore Sidecars<\/em>.<\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>Family travel rebounds<\/strong><\/p>\n\n\n\n<p>Demand is strong for families looking to travel with their loved ones. According to Agoda&#8217;s Family Travel Trend Survey 2022, more than 80% of travellers plan to travel with immediate family, while more than half (52%) are keen to catch up with relatives on vacation. Specifically, for travellers from Malaysia, 35% are said to be more likely to plan two or more family trips a year. Travellers to Singapore can also look forward to many attractive deals to get more value from their next holiday. Those visiting later this year can visit various attractions for the entire family.<\/p>\n\n\n\n<p><strong>What\u2019s new for families<\/strong><\/p>\n\n\n\n<p>The initiative focuses on new attractions, dining establishments, retail offerings, and a calendar of events for Malaysian families.&nbsp;Key upcoming developments include the expansion of both the Marina Bay Sands and Resorts World Sentosa integrated resorts \u2014 RWS\u2019s SEA Aquarium, which is being transformed into the Singapore Oceanarium, the rejuvenation of Mandai Wildlife Reserve\u2019s parks and the addition of the Mandai Rainforest Resort, as well as upgrades at The Palawan Sentosa with the brand new Sentosa Sensoryscape, which offers an immersive, multi-sensorial journey for adults and kids alike.<\/p>\n\n\n\n<p>Singapore&#8217;s proximity and ease of travel make it a popular destination for family holidays. From January to June 2024, close to 600,000 visitors came from Malaysia, ranked as Singapore&#8217;s fourth top source market. The family segment has rebounded post-pandemic and contributed enormously to Singapore\u2019s visitor arrivals.<\/p>\n\n\n\n<p>\u201cFamilies with young children are a key segment in the Malaysian market, and we believe Singapore is an ideal destination for their holiday needs. We are just a short flight away, and it\u2019s easy for families to get around our city to enjoy a wide range of family-friendly experiences,&#8221; shared STB Executive Director, Southeast Asia Terrence Voon. &#8220;With Singapore&#8217;s convenience and peace of mind, we believe family travellers can focus on what really matters \u2013 enjoying precious moments and building lasting memories together.&#8221;<\/p>\n\n\n\n<p><strong>Families reconnect<\/strong><\/p>\n\n\n\n<p>The campaign\u2019s content stars Farah Nabilah and Elecher Lee and their families, showcasing how Malaysian families can travel to Singapore as an annual holiday spot to reconnect and create moments.&nbsp;Both personalities spotlight family experiences that are quintessentially Singaporean, from iconic attractions to hidden gems, where the ordinary is made extraordinary. Farah and Elecher also share personal stories of their family vacations in Singapore, showcasing how each experience, activity, and moment spent together was an opportunity to create memories with their loved ones.&nbsp;<\/p>\n\n\n\n<p><em>(SOURCE: STB)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>KUALA LUMPUR, 4 September 2024: Singapore Tourism Board (STB) Malaysia embarks on a content campaign to woo Malaysian family travellers to book a holiday in Singapore.&nbsp; The content positions Singapore as welcoming for families, particularly those with young children. It features a collaboration with Malaysian personalities Farah Nabilah and Elecher Lee to share their family [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":241447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4170,246],"tags":[],"class_list":{"0":"post-241446","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destinations","8":"category-singapore"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Singapore woos Malaysian families - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2024\/09\/singapore-targets-malaysian-families\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Singapore woos Malaysian families - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"KUALA LUMPUR, 4 September 2024: Singapore Tourism Board (STB) Malaysia embarks on a content campaign to woo Malaysian family travellers to book a holiday in Singapore.&nbsp; The content positions Singapore as welcoming for families, particularly those with young children. 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