{"id":241238,"date":"2024-08-30T06:15:00","date_gmt":"2024-08-29T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=241238"},"modified":"2024-08-29T17:09:15","modified_gmt":"2024-08-29T10:09:15","slug":"amadeus-revamps-pals-digital-channels","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2024\/08\/amadeus-revamps-pals-digital-channels\/","title":{"rendered":"Amadeus revamps PAL\u2019s digital channels"},"content":{"rendered":"\n<p>MANILA, Philippines, 30 August 2024: Philippine Airlines (PAL) is set to upgrade its tech stack with a broad set of solutions and services supplied by Amadeus, improving passengers&#8217; travel experience.&nbsp;<\/p>\n\n\n\n<p>Integrating customer loyalty knowledge and data with the Alt\u00e9a Passenger Service System (PSS) will deliver real-time personalisation throughout the customer journey, benefiting the Philippines&#8217; full-service network.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"514\" height=\"291\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/08\/5-13.jpg\" alt=\"\" class=\"wp-image-241242 lazyload\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/08\/5-13.jpg 514w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/08\/5-13-300x170.jpg 300w\" data-sizes=\"(max-width: 514px) 100vw, 514px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 514px; --smush-placeholder-aspect-ratio: 514\/291;\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Website refit<\/strong><\/p>\n\n\n\n<p>Philippine Airlines first embarked on a digital transformation journey in 2018 when it adopted Amadeus Alt\u00e9a PSS and, more recently, Amadeus\u2019 customer profiling and personalisation solution, Traveler DNA.<\/p>\n\n\n\n<p>Amadeus will provide a team of travel industry experts knowledgeable in airline website optimisation to revamp the carrier\u2019s digital channels. The contract calls for reworking the airline\u2019s website to operate from a new cloud-based infrastructure. Amadeus will provide managed services to maintain, monitor, and fully manage the Philippine Airlines website&#8217;s cloud hosting environment.<\/p>\n\n\n\n<p><strong>Amadeus loyalty management<\/strong><\/p>\n\n\n\n<p>Philippine Airlines will implement the Amadeus Loyalty Management solution to enhance Mabuhay Miles. The solution will power its transformation into a digital lifestyle loyalty programme and give it the flexibility to serve loyalty members better while increasing their engagement.&nbsp;<\/p>\n\n\n\n<p>The modern loyalty technology will empower Philippine Airlines with a full range of capabilities, including currency retailing, a modern UI experience, a loyalty member portal, targeted promotions, real-time identification and allocation of benefits, advanced acquisition, member recognition, and segmentation.&nbsp;<\/p>\n\n\n\n<p><strong>Loyalty partner network<\/strong><\/p>\n\n\n\n<p>The carrier will also be able to expand its loyalty partner network through an intuitive, self-service partner management portal.&nbsp;<\/p>\n\n\n\n<p>The digital services and loyalty solutions fully integrate the Alt\u00e9a PSS suite and technology from Amadeus\u2019 partner network, driving value for Philippine Airlines and personalised servicing to its customers.<\/p>\n\n\n\n<p>Philippine Airlines&#8217; President Stanley Ng comments: &#8220;Our website and the Mabuhay Miles programme are key aspects of our digital strategy. This partnership with Amadeus will help us strengthen our technology infrastructure in these areas. With Amadeus&#8217; expertise and unique understanding of the travel industry, we can keep service levels high and anticipate future technological developments in the market.&#8221;&nbsp;<\/p>\n\n\n\n<p>Amadeus, Executive Vice President Travel Unit &amp; Managing Director Asia Pacific Javier Laforgue responds: \u201cPhilippine Airlines is a longtime and valued partner with whom we\u2019ve worked closely on several ambitious projects. Today, I am thrilled to go further with the airline as it embraces our industry-leading knowledge and technology.\u201d&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MANILA, Philippines, 30 August 2024: Philippine Airlines (PAL) is set to upgrade its tech stack with a broad set of solutions and services supplied by Amadeus, improving passengers&#8217; travel experience.&nbsp; Integrating customer loyalty knowledge and data with the Alt\u00e9a Passenger Service System (PSS) will deliver real-time personalisation throughout the customer journey, benefiting the Philippines&#8217; full-service [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":241242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[469,266],"tags":[],"class_list":{"0":"post-241238","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-airlines","8":"category-philippines"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amadeus revamps PAL\u2019s digital channels - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2024\/08\/amadeus-revamps-pals-digital-channels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amadeus revamps PAL\u2019s digital channels - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"MANILA, Philippines, 30 August 2024: Philippine Airlines (PAL) is set to upgrade its tech stack with a broad set of solutions and services supplied by Amadeus, improving passengers&#8217; 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