{"id":233958,"date":"2024-03-25T06:15:00","date_gmt":"2024-03-24T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=233958"},"modified":"2024-03-24T23:49:16","modified_gmt":"2024-03-24T16:49:16","slug":"sarawak-focuses-on-gateway-to-borneo","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2024\/03\/sarawak-focuses-on-gateway-to-borneo\/","title":{"rendered":"Sarawak focuses on Gateway to Borneo"},"content":{"rendered":"\n<p>KUALA LUMPUR, 25 March\u00a02024: Sarawak gained the limelight during the 54<sup>th<\/sup> edition of the\u00a0 MATTA Fair held at the Malaysia International Trade &amp; Exhibition Centre (MITEC), at the weekend by unveiling its innovative \u2018Gateway to Borneo\u2019 campaign.\u00a0<\/p>\n\n\n\n<p>This initiative marks a significant brand rejuvenation as it positions Sarawak strategically as the leading gateway to Borneo, bridging Kalimantan, Sabah, and Brunei.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" width=\"600\" height=\"400\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/03\/4-13-600x400.jpg\" alt=\"\" class=\"wp-image-233984 lazyload\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/03\/4-13-600x400.jpg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/03\/4-13-300x200.jpg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/03\/4-13-768x512.jpg 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/03\/4-13-1536x1024.jpg 1536w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/03\/4-13-696x464.jpg 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/03\/4-13-1068x712.jpg 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/03\/4-13-630x420.jpg 630w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/03\/4-13.jpg 1575w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\" \/><\/figure>\n\n\n\n<p>With the launch of this campaign, Sarawak seeks to enhance its appeal as a top-tier tourism destination, inviting travellers to embark on a voyage of exploration and inspiration.<\/p>\n\n\n\n<p>The Sarawak Tourism Board has set ambitious targets for 2024, aiming to welcome 2.0 million domestic visitors, constituting 50% of the total projected visitor arrivals. At the fair, the focus was on providing comprehensive information on Sarawak&#8217;s diverse tourism offerings, promoting and facilitating the sale of Sarawak travel packages from esteemed industry partners and strengthening networks between West Malaysian tour operators and Sarawak tourism for future collaborations.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Sarawak, Your Gateway to Borneo\" width=\"696\" height=\"392\" data-src=\"https:\/\/www.youtube.com\/embed\/KIQueYmDWEQ?start=5&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Sarawak Tourism created an immersive experience for attendees at the MATTA Fair KL 2024, offering a glimpse into the region&#8217;s captivating allure through the &#8216;Gateway to Borneo&#8217; campaign.&nbsp;<\/p>\n\n\n\n<p>Datuk Sebastian Ting Chiew Yew, Deputy Minister for Tourism, Sarawak, shared: \u201cOur pavilion signifies more than just a physical presence; it symbolises Sarawak&#8217;s unwavering commitment to showcasing an&nbsp; immersive experience of the richness of our culture, the diversity of our landscapes, and the warmth of our hospitality.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"600\" height=\"400\" data-id=\"233986\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/03\/2-17-600x400.jpg\" alt=\"\" class=\"wp-image-233986 lazyload\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/03\/2-17-600x400.jpg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/03\/2-17-300x200.jpg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/03\/2-17-768x512.jpg 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/03\/2-17-1536x1024.jpg 1536w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/03\/2-17-696x464.jpg 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/03\/2-17-1068x712.jpg 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/03\/2-17-630x420.jpg 630w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/03\/2-17.jpg 1575w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"600\" height=\"400\" data-id=\"233987\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/03\/3-15-600x400.jpg\" alt=\"\" class=\"wp-image-233987 lazyload\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/03\/3-15-600x400.jpg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/03\/3-15-300x200.jpg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/03\/3-15-768x512.jpg 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/03\/3-15-1536x1024.jpg 1536w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/03\/3-15-696x464.jpg 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/03\/3-15-1068x712.jpg 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/03\/3-15-630x420.jpg 630w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/03\/3-15.jpg 1575w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\" \/><\/figure>\n<\/figure>\n\n\n\n<p>The launch at the fair was an introduction to Sarawak Tourism\u2019s new direction with \u201cGateway to Borneo\u201d and the refreshed \u201cSarawak More to Discover\u201d logo, following the initial launch at ITB Berlin. This event was a pivotal continuation of the board&#8217;s efforts to amplify and give prominence to its communications and advertising strategies. The physical presence at MATTA Fair KL aimed to engage domestic audiences in the ongoing narrative of \u2018entering\u2019 Sarawak as the \u201cGateway to Borneo\u201d.<\/p>\n\n\n\n<p>Targeting 4 million visitors in 2024, the Deputy Minister added: \u201cOur effort in 2023 helped to contribute a significant increase in arrivals from Malaysia and the neighbouring countries, totalling over 1,770,000 domestic visitors and over 1,800,000 from Indonesia and Brunei \u2013 marking a remarkable 43% increase domestically and a staggering 182% increase regionally compared to 2022.&nbsp;<\/p>\n\n\n\n<p>\u201cWe are optimistic that our continued efforts will propel Sarawak towards achieving our target of welcoming 4 million visitors worldwide in 2024.\u201d<\/p>\n\n\n\n<p>At the heart of the campaign lies the revitalised \u201cSarawak More to Discover\u201d (SMTD) destination logo, an emblem that embodies the essence and excitement of Sarawak&#8217;s unique offerings.<\/p>\n\n\n\n<p>Designed to encapsulate the region&#8217;s rich tapestry of Culture, Adventure, Nature, Food, and Festivals (CANFF), the STMD logo serves as a visual ode to Sarawak&#8217;s pristine rainforests, coastal waters and the kaleidoscope of ethnicities that call it home. Within its design, the majestic silhouette of the Rhinoceros hornbill stands tall, an iconic symbol synonymous with Sarawak&#8217;s cherished moniker, &#8220;Land of the Hornbills.&#8221;<\/p>\n\n\n\n<p>For more information, visit <a href=\"http:\/\/www.sarawaktourism.com\">www.sarawaktourism.com<\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>KUALA LUMPUR, 25 March\u00a02024: Sarawak gained the limelight during the 54th edition of the\u00a0 MATTA Fair held at the Malaysia International Trade &amp; Exhibition Centre (MITEC), at the weekend by unveiling its innovative \u2018Gateway to Borneo\u2019 campaign.\u00a0 This initiative marks a significant brand rejuvenation as it positions Sarawak strategically as the leading gateway to Borneo, [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":233985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1321,4273,3988],"tags":[],"class_list":{"0":"post-233958","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-malaysia-mekong-region","8":"category-sarawak","9":"category-stories"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sarawak focuses on Gateway to Borneo - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2024\/03\/sarawak-focuses-on-gateway-to-borneo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sarawak focuses on Gateway to Borneo - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"KUALA LUMPUR, 25 March\u00a02024: Sarawak gained the limelight during the 54th edition of the\u00a0 MATTA Fair held at the Malaysia International Trade &amp; 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