{"id":232149,"date":"2024-02-13T06:15:00","date_gmt":"2024-02-12T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=232149"},"modified":"2024-02-12T20:30:42","modified_gmt":"2024-02-12T13:30:42","slug":"emirates-named-nba-global-airline-partner","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2024\/02\/emirates-named-nba-global-airline-partner\/","title":{"rendered":"Emirates named NBA Global Airline Partner"},"content":{"rendered":"\n

DUBAI, 8 February 2024: Emirates and the National Basketball Association (NBA) have announced a multiyear global marketing partnership naming Emirates the Official Global Airline Partner of the NBA.  <\/p>\n\n\n\n

The collaboration also makes Emirates the inaugural title partner of the NBA Cup, previously named the NBA In-Season Tournament, and the NBA’s first-ever referee jersey patch partner.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

As the first title partner of the Emirates NBA Cup, the global airline will be featured through a co-branded Emirates NBA Cup event logo, with co-branded promotion planned across the NBA\u2019s global social media community and in-arena signage throughout the Emirates NBA Cup Semifinal and Championship games starting next season.<\/p>\n\n\n\n

The Emirates logo will also be featured on all NBA referee jerseys, starting with the 2024 NBA All-Star Game on Sunday, 18 February, at 2000 ET on TNT. <\/p>\n\n\n\n

\u201cWe are proud to establish a global marketing partnership with the National Basketball Association to become its Official Global Airline Partner,\u201d said Emirates Group chairman and chief executive, His Highness Sheikh Ahmed bin Saeed Al Maktoum.<\/p>\n\n\n\n

“This collaboration will also see Emirates become the league’s first referee jersey patch partner and the inaugural title partner of the NBA Cup. With basketball’s popularity worldwide, we are excited to work with one of the most globally recognised and prestigious professional leagues. The NBA is a valuable addition to our sponsorship portfolio. It allows us to connect with a vast global fanbase, including in the U.S., where the game is integral to the country’s sports culture.”<\/p>\n\n\n\n

“Emirates is a world-class airline that shares our commitment to engaging fans around the world in new and creative ways,” said NBA Deputy Commissioner and Chief Operating Officer Mark Tatum. “As basketball continues to be recognised as the fastest growing sport globally, this collaboration will showcase the excitement of the NBA to the millions of people who fly Emirates annually.”<\/p>\n\n\n\n

The sponsorship will also allow Emirates to enjoy a presence at other marquee league events, including as a partner of NBA Crossover \u2013 an immersive fan event at NBA All-Star \u2013 and as the presenting partner of the NBA Finals Legacy Project, which features the dedication of new NBA Cares Live, Learn, or Play Centers in each NBA Finals team market. Emirates branding will also be visible through virtual in-arena signage and on top of the backboard during nationally televised NBA games, beginning with the 2024 NBA All-Star Game.<\/p>\n\n\n\n

Emirates will engage NBA fans around the world as a partner of select preseason and regular-season NBA Global Games and through the league\u2019s interactive fan events, including \u201cNBA District\u201d and \u201cNBA House.\u201d<\/p>\n\n\n\n

Fans can watch NBA content on all Emirates flights via the airline\u2019s inflight entertainment system, including long-form documentaries, player profiles, interviews and more. <\/p>\n\n\n\n

The marketing partnership will also allow basketball fans to purchase a wide range of official NBA merchandise, including basketballs, sportswear and vintage collectables, with co-branded collaborations to follow later this year. The merchandise will be sold at the official Emirates Store at Emirates’ Headquarters in Dubai and online at www.emirates.store<\/a>, which delivers worldwide. Emirates Skywards members can also redeem Miles to purchase items from the exciting range.<\/p>\n\n\n\n

Emirates\u2019 patch will also be featured on the jerseys for all referees in the Women\u2019s National Basketball Association (WNBA), beginning with the 2025 season, and NBA G League, the official minor league of the NBA, beginning with the 2024-25 season.<\/p>\n\n\n\n

The 73rd<\/sup> NBA All-Star Game will take place at Gainbridge Fieldhouse in Indianapolis, Indiana and reach fans in 214 countries and territories in 60 languages on television, digital media and social media.<\/p>\n\n\n\n

Emirates has been a longstanding supporter of basketball in the region for almost 30 years, helping to connect with avid fans of the popular sport in the UAE and Lebanon and providing a platform to highlight the best and brightest stars.<\/p>\n\n\n\n

Emirates\u2019 global sponsorship portfolio includes partnerships with top sporting clubs, tournaments, high-profile cultural events, and more. Emirates\u2019 association with the NBA will support the airline\u2019s efforts to reach a huge fanbase in the U.S. and worldwide through a shared passion for basketball. <\/p>\n\n\n\n

Emirates currently offers services to 12 U.S. gateways, including Boston Logan International Airport (BOS), New York\u2019s John F. Kennedy International Airport (JFK), Los Angeles International Airport (LAX), Houston\u2019s George Bush Intercontinental Airport (IAH), Chicago\u2019s O’Hare International Airport (ORD), Washington D.C.\u2019s Dulles International Airport (IAD), Seattle Tacoma Airport (SEA), Newark Liberty International Airport (EWR), Dallas-Fort Worth Airport (DFW), San Francisco International Airport (SFO), Miami International Airport (MIA) and Orlando International Airport (MCO).
For more information on the airline and to book flights, visit www.emirates.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

DUBAI, 8 February 2024: Emirates and the National Basketball Association (NBA) have announced a multiyear global marketing partnership naming Emirates the Official Global Airline Partner of the NBA.   The collaboration also makes Emirates the inaugural title partner of the NBA Cup, previously named the NBA In-Season Tournament, and the NBA’s first-ever referee jersey patch partner. 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