{"id":232035,"date":"2024-02-09T05:15:00","date_gmt":"2024-02-08T22:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=232035"},"modified":"2024-02-09T05:49:51","modified_gmt":"2024-02-08T22:49:51","slug":"45th-iaa-world-congress-meets-in-penang","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2024\/02\/45th-iaa-world-congress-meets-in-penang\/","title":{"rendered":"45th IAA World Congress meets in Penang"},"content":{"rendered":"\n<p>PENANG, 9 February 2024: Penang anticipates the global spotlight will shine on the island in March 2024 as it hosts the 45<sup>th<\/sup> IAA World Congress.<\/p>\n\n\n\n<p>In a press conference held last week, KOMTAR, the IAA World Congress organisers and the co-host, Penang state, unveiled their plans and expressed their readiness to host the 45th International Advertising Association (IAA) World Congress from 6 to 8 March 2024.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"600\" height=\"348\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/02\/5-4-600x348.jpg\" alt=\"\" class=\"wp-image-232036 lazyload\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/02\/5-4-600x348.jpg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/02\/5-4-300x174.jpg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/02\/5-4.jpg 646w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/348;\" \/><\/figure>\n<\/div>\n\n\n<p>Stakeholders said the congress will attract 1000 attendees worldwide, delivering an estimated economic impact of MYR5.836 million for Penang.<\/p>\n\n\n\n<p>\u201cIAA Malaysia and Penang state government proudly stand as the hosts for the groundbreaking 45th IAA World Congress, a historic event that marks the first of its kind in Southeast Asia,\u201d the organisers told the media gathering.&nbsp;&#8220;The congress will adopt the theme; &#8220;Brand: RE-CODE, for a Better World, Better Life.&#8221;<\/p>\n\n\n\n<p>\u00a0<br>\u201cThis congress is not just a convergence of ideas but a celebratory moment, commemorating the 85<sup>th<\/sup> Anniversary of IAA Global and the 30<sup>th<\/sup> Anniversary of IAA Malaysia,\u00a0said IAA Malaysia president, vice president of IAA and chair of the World Congress John D Chacko.<\/p>\n\n\n\n<p>The Penang state government noted that the congress would showcase Penang&#8217;s investment potential.\u00a0<br>\u201cOur strategic alignment aims to create a more resilient and dynamic economic landscape, fostering innovation, job creation, and sustainable development,\u201d said the Chief Minister of Penang the Right Honourable Chow Kon Yeow.<\/p>\n\n\n\n<p>\u201cAs the global community converges in Penang, I encourage local businesses, brands, and organisations from various industries such as manufacturing, healthcare, finance, pharmaceuticals, FMCG, semiconductor, real estate, and many more to seize this unique opportunity. Participation in the Congress offers a platform for knowledge exchange, networking, and collaboration, positioning Penang as a thriving hub for diverse industries,\u201d urged the Chief Minister.<\/p>\n\n\n\n<p>The IAA World Congress also announced collaborations with global entities such as Google, Meta, WARC, ANA, Lions, SEEHER, BBC News, Media Prima, Celcomdigi and iFlytek.&nbsp;<\/p>\n\n\n\n<p><strong>Official Congress Hotel<\/strong><br>Amari SPICE Penang<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PENANG, 9 February 2024: Penang anticipates the global spotlight will shine on the island in March 2024 as it hosts the 45th IAA World Congress. In a press conference held last week, KOMTAR, the IAA World Congress organisers and the co-host, Penang state, unveiled their plans and expressed their readiness to host the 45th International [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":232036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[231,1321],"tags":[],"class_list":{"0":"post-232035","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-events","8":"category-malaysia-mekong-region"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>45th IAA World Congress meets in Penang - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2024\/02\/45th-iaa-world-congress-meets-in-penang\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"45th IAA World Congress meets in Penang - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"PENANG, 9 February 2024: Penang anticipates the global spotlight will shine on the island in March 2024 as it hosts the 45th IAA World Congress. In a press conference held last week, KOMTAR, the IAA World Congress organisers and the co-host, Penang state, unveiled their plans and expressed their readiness to host the 45th International [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ttrweekly.com\/site\/2024\/02\/45th-iaa-world-congress-meets-in-penang\/\" \/>\n<meta property=\"og:site_name\" content=\"TTR Weekly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/TTRweekly\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-08T22:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-08T22:49:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/02\/5-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"646\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"TTR WEEKLY\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/ttrweekly\" \/>\n<meta name=\"twitter:site\" content=\"@ttrweekly\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"TTR WEEKLY\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ttrweekly.com\/site\/2024\/02\/45th-iaa-world-congress-meets-in-penang\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ttrweekly.com\/site\/2024\/02\/45th-iaa-world-congress-meets-in-penang\/\"},\"author\":{\"name\":\"TTR WEEKLY\",\"@id\":\"https:\/\/www.ttrweekly.com\/site\/#\/schema\/person\/0969996ed7cd03b896cfdbc063a1dd93\"},\"headline\":\"45th IAA World Congress meets in Penang\",\"datePublished\":\"2024-02-08T22:15:00+00:00\",\"dateModified\":\"2024-02-08T22:49:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ttrweekly.com\/site\/2024\/02\/45th-iaa-world-congress-meets-in-penang\/\"},\"wordCount\":320,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.ttrweekly.com\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ttrweekly.com\/site\/2024\/02\/45th-iaa-world-congress-meets-in-penang\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/02\/5-4.jpg\",\"articleSection\":[\"EVENTS\",\"MALAYSIA\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.ttrweekly.com\/site\/2024\/02\/45th-iaa-world-congress-meets-in-penang\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ttrweekly.com\/site\/2024\/02\/45th-iaa-world-congress-meets-in-penang\/\",\"url\":\"https:\/\/www.ttrweekly.com\/site\/2024\/02\/45th-iaa-world-congress-meets-in-penang\/\",\"name\":\"45th IAA World Congress meets in Penang - TTR Weekly\",\"isPartOf\":{\"@id\":\"https:\/\/www.ttrweekly.com\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ttrweekly.com\/site\/2024\/02\/45th-iaa-world-congress-meets-in-penang\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ttrweekly.com\/site\/2024\/02\/45th-iaa-world-congress-meets-in-penang\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/02\/5-4.jpg\",\"datePublished\":\"2024-02-08T22:15:00+00:00\",\"dateModified\":\"2024-02-08T22:49:51+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ttrweekly.com\/site\/2024\/02\/45th-iaa-world-congress-meets-in-penang\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ttrweekly.com\/site\/2024\/02\/45th-iaa-world-congress-meets-in-penang\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ttrweekly.com\/site\/2024\/02\/45th-iaa-world-congress-meets-in-penang\/#primaryimage\",\"url\":\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/02\/5-4.jpg\",\"contentUrl\":\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/02\/5-4.jpg\",\"width\":646,\"height\":375},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ttrweekly.com\/site\/2024\/02\/45th-iaa-world-congress-meets-in-penang\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ttrweekly.com\/site\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"45th IAA World Congress meets in Penang\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ttrweekly.com\/site\/#website\",\"url\":\"https:\/\/www.ttrweekly.com\/site\/\",\"name\":\"TTR Weekly\",\"description\":\"News for Southeast Asia&#039;s travel planners. Latest news, travel news, B2B news, Southeast Asia, Thailand, Vietnam, Myanmar, Cambodia, Laos, Singapore, Malaysia, Indonesia, Philippines and Brunei.\",\"publisher\":{\"@id\":\"https:\/\/www.ttrweekly.com\/site\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ttrweekly.com\/site\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ttrweekly.com\/site\/#organization\",\"name\":\"ttrweekly\",\"url\":\"https:\/\/www.ttrweekly.com\/site\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ttrweekly.com\/site\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2022\/07\/TTRW-272-01.png\",\"contentUrl\":\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2022\/07\/TTRW-272-01.png\",\"width\":1133,\"height\":375,\"caption\":\"ttrweekly\"},\"image\":{\"@id\":\"https:\/\/www.ttrweekly.com\/site\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/web.facebook.com\/TTRweekly\/\",\"https:\/\/x.com\/ttrweekly\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ttrweekly.com\/site\/#\/schema\/person\/0969996ed7cd03b896cfdbc063a1dd93\",\"name\":\"TTR WEEKLY\",\"sameAs\":[\"https:\/\/www.ttrweekly.com\",\"https:\/\/x.com\/https:\/\/twitter.com\/ttrweekly\"],\"url\":\"https:\/\/www.ttrweekly.com\/site\/author\/e-newswire\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"45th IAA World Congress meets in Penang - TTR Weekly","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ttrweekly.com\/site\/2024\/02\/45th-iaa-world-congress-meets-in-penang\/","og_locale":"en_US","og_type":"article","og_title":"45th IAA World Congress meets in Penang - TTR Weekly","og_description":"PENANG, 9 February 2024: Penang anticipates the global spotlight will shine on the island in March 2024 as it hosts the 45th IAA World Congress. In a press conference held last week, KOMTAR, the IAA World Congress organisers and the co-host, Penang state, unveiled their plans and expressed their readiness to host the 45th International [&hellip;]","og_url":"https:\/\/www.ttrweekly.com\/site\/2024\/02\/45th-iaa-world-congress-meets-in-penang\/","og_site_name":"TTR Weekly","article_publisher":"https:\/\/web.facebook.com\/TTRweekly\/","article_published_time":"2024-02-08T22:15:00+00:00","article_modified_time":"2024-02-08T22:49:51+00:00","og_image":[{"width":646,"height":375,"url":"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/02\/5-4.jpg","type":"image\/jpeg"}],"author":"TTR WEEKLY","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/ttrweekly","twitter_site":"@ttrweekly","twitter_misc":{"Written by":"TTR WEEKLY","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ttrweekly.com\/site\/2024\/02\/45th-iaa-world-congress-meets-in-penang\/#article","isPartOf":{"@id":"https:\/\/www.ttrweekly.com\/site\/2024\/02\/45th-iaa-world-congress-meets-in-penang\/"},"author":{"name":"TTR WEEKLY","@id":"https:\/\/www.ttrweekly.com\/site\/#\/schema\/person\/0969996ed7cd03b896cfdbc063a1dd93"},"headline":"45th IAA World Congress meets in Penang","datePublished":"2024-02-08T22:15:00+00:00","dateModified":"2024-02-08T22:49:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ttrweekly.com\/site\/2024\/02\/45th-iaa-world-congress-meets-in-penang\/"},"wordCount":320,"commentCount":0,"publisher":{"@id":"https:\/\/www.ttrweekly.com\/site\/#organization"},"image":{"@id":"https:\/\/www.ttrweekly.com\/site\/2024\/02\/45th-iaa-world-congress-meets-in-penang\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/02\/5-4.jpg","articleSection":["EVENTS","MALAYSIA"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ttrweekly.com\/site\/2024\/02\/45th-iaa-world-congress-meets-in-penang\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ttrweekly.com\/site\/2024\/02\/45th-iaa-world-congress-meets-in-penang\/","url":"https:\/\/www.ttrweekly.com\/site\/2024\/02\/45th-iaa-world-congress-meets-in-penang\/","name":"45th IAA World Congress meets in Penang - TTR Weekly","isPartOf":{"@id":"https:\/\/www.ttrweekly.com\/site\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ttrweekly.com\/site\/2024\/02\/45th-iaa-world-congress-meets-in-penang\/#primaryimage"},"image":{"@id":"https:\/\/www.ttrweekly.com\/site\/2024\/02\/45th-iaa-world-congress-meets-in-penang\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/02\/5-4.jpg","datePublished":"2024-02-08T22:15:00+00:00","dateModified":"2024-02-08T22:49:51+00:00","breadcrumb":{"@id":"https:\/\/www.ttrweekly.com\/site\/2024\/02\/45th-iaa-world-congress-meets-in-penang\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ttrweekly.com\/site\/2024\/02\/45th-iaa-world-congress-meets-in-penang\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ttrweekly.com\/site\/2024\/02\/45th-iaa-world-congress-meets-in-penang\/#primaryimage","url":"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/02\/5-4.jpg","contentUrl":"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/02\/5-4.jpg","width":646,"height":375},{"@type":"BreadcrumbList","@id":"https:\/\/www.ttrweekly.com\/site\/2024\/02\/45th-iaa-world-congress-meets-in-penang\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ttrweekly.com\/site\/"},{"@type":"ListItem","position":2,"name":"45th IAA World Congress meets in Penang"}]},{"@type":"WebSite","@id":"https:\/\/www.ttrweekly.com\/site\/#website","url":"https:\/\/www.ttrweekly.com\/site\/","name":"TTR Weekly","description":"News for Southeast Asia&#039;s travel planners. Latest news, travel news, B2B news, Southeast Asia, Thailand, Vietnam, Myanmar, Cambodia, Laos, Singapore, Malaysia, Indonesia, Philippines and Brunei.","publisher":{"@id":"https:\/\/www.ttrweekly.com\/site\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ttrweekly.com\/site\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ttrweekly.com\/site\/#organization","name":"ttrweekly","url":"https:\/\/www.ttrweekly.com\/site\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ttrweekly.com\/site\/#\/schema\/logo\/image\/","url":"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2022\/07\/TTRW-272-01.png","contentUrl":"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2022\/07\/TTRW-272-01.png","width":1133,"height":375,"caption":"ttrweekly"},"image":{"@id":"https:\/\/www.ttrweekly.com\/site\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/web.facebook.com\/TTRweekly\/","https:\/\/x.com\/ttrweekly"]},{"@type":"Person","@id":"https:\/\/www.ttrweekly.com\/site\/#\/schema\/person\/0969996ed7cd03b896cfdbc063a1dd93","name":"TTR WEEKLY","sameAs":["https:\/\/www.ttrweekly.com","https:\/\/x.com\/https:\/\/twitter.com\/ttrweekly"],"url":"https:\/\/www.ttrweekly.com\/site\/author\/e-newswire\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/posts\/232035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/comments?post=232035"}],"version-history":[{"count":3,"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/posts\/232035\/revisions"}],"predecessor-version":[{"id":232072,"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/posts\/232035\/revisions\/232072"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/media\/232036"}],"wp:attachment":[{"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/media?parent=232035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/categories?post=232035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/tags?post=232035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}