{"id":231839,"date":"2024-02-06T06:15:00","date_gmt":"2024-02-05T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=231839"},"modified":"2024-02-06T10:36:16","modified_gmt":"2024-02-06T03:36:16","slug":"trip-com-live-streams-thailand-deals","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2024\/02\/trip-com-live-streams-thailand-deals\/","title":{"rendered":"Trip.com live streams Thailand deals"},"content":{"rendered":"\n

BANGKOK, 6 February 2024: Trip.com Group\u2019s Super World Trip BOSS Live Livestream sales event hosted last week showcased Thailand\u2019s travel promotions generating THB100 million in Gross Merchandise Value*, the online booking platform reported just days before Chinese travellers embark on their Chinese New Year celebrations and week-long holidays.<\/p>\n\n\n\n

Trip.com hosted the Super World Trip BOSS Live livestream session in collaboration with the Tourism Authority of Thailand and Thailand\u2019s Ministry of Tourism & Sports, which headlined travel deals discounted by as much as 50%. <\/p>\n\n\n

\n
\"\"
(From left to right) Sun Tianxu, Vice President, Trip.com Group; Sudawan<\/em>
Wangsuphakijkosol, Minister of Tourism and Sports; and Thapanee Kiatphaibool, Governor,<\/em>
Tourism Authority of Thailand<\/em>.<\/figcaption><\/figure>\n<\/div>\n\n\n

Targeting Chinese travellers who can enjoy visa-free entry to Thailand starting 1 March, the livestream sales promotion gave travel buyers 1,000 vouchers from King Power Duty-Free worth THB200 each for purchases at King Power outlets at international airports and downtown locations.<\/p>\n\n\n\n

Trip.com said the event grossed over THB100 million with a \u201cplethora of deals” being sold, some offering as much as a 50% discount during the livestream hosted by Trip.com group vice president Sun Tianxu. The session also featured special guests, including Thailand\u2019s Prime Minister Srettha Thavisin, who appeared on a video warmly welcoming Chinese travellers to Thailand, as well as the Minister of Tourism and Sports Sudawan Wangsuphakijkosol and the Governor of the TAT Thapanee Kiatphaibool. <\/p>\n\n\n\n

Minister of Tourism and Sports Wangsuphakijkosol commented: \u201cThe permanent visa exemption agreement has deepened the friendship between Thailand and China and marks a new chapter between our two countries. The Chinese tourist market has significant implications for the recovery of the Thai economy, as it is the key and major focus with high growth potential in terms of revenue and quantity.\u201d<\/p>\n\n\n\n

Sun Tianxu, who has hosted over 200 Livestream sessions over the past four years, said: “Last week’s Super World Trip BOSS Live was the first overseas livestream session of the year and the first streamed from Thailand following the announcement of the mutual visa waiver agreement between Thailand and China (30 days visa-free stay effective 1 March). While many Chinese tourists are visiting Thailand, we also believe that China’s rich and diverse culture and landscapes are attractive to Thais, with Thai visitors expected to become one of China’s top three sources of visitors in 2024.”<\/p>\n\n\n\n

Trip.com Group launched its \u201cSuper World Trip\u201d Livestream series at the start of 2023, with the first Livestream held in Thailand, followed by Livestream shows in markets such as Tokyo and Hong Kong.<\/p>\n\n\n\n

Thailand is a key market for Trip.com Group, which noted that the number of bookings made by Chinese tourists to Thailand for this year’s Chinese New Year holiday season has increased by over 13 times year-on-year (YoY). Searches for Thailand on Trip.com Group’s Chinese platform increased more than seven times following the signing of the visa-free travel agreement between Thailand and China on 28 January. In 2023, the number of searches for Thailand grew by 124.4% YoY, almost 200% higher than 2019.<\/p>\n\n\n\n

This year\u2019s Bangkok edition of Super World Trip Boss Live generated Gross Merchandise Value (GMV)* of more than THB100 million from selling travel products, including airline tickets, hotel bookings and travel packages.<\/p>\n\n\n\n

Trip.com clarifies Livestream earnings<\/strong>
We posted questions to Trip.com requesting more clarity on the “gross over THB100 million.” How exactly was THB100 million generated, and what was the value in real terms: Estimated booking value or the actual cash earned from the campaign?<\/em><\/p>\n\n\n\n

Trip.com scribes responded:<\/strong>
“It was generated by selling travel products, including airline tickets, hotel bookings and travel packages on Trip.com Group’s platform.
“It is the gross merchandise value (total value) of all Trip.com Group travel products sold during the Livestream measured over the day of the livestream, which was held on 31 January 2024.”<\/p>\n\n\n\n

Who was the beneficiary of the THB100 million?<\/em><\/strong>
“The total amount generated relates to Trip.com Group travel products. Trip.com Group partners with various airlines, hotels and local attractions to offer these travel products. It, in turn, promotes Thailand’s tourism.”<\/p>\n\n\n\n

*Gross Merchandise Value (GMV):<\/strong>
Represents the total value of all merchandise sold through a platform or marketplace over a specific period.
Includes the full price customers pay before deductions like fees, discounts, or returns. Could include the value of giveaways<\/p>\n\n\n\n

To identify gross revenue<\/strong> from the Livestream promotions as opposed to GMV, you would have to deduct the following:
Commissions paid to sellers (on marketplaces);
Transaction fees;
Discounts;
Any refunds due to cancellations;
Value of giveaways.<\/p>\n","protected":false},"excerpt":{"rendered":"

BANGKOK, 6 February 2024: Trip.com Group\u2019s Super World Trip BOSS Live Livestream sales event hosted last week showcased Thailand\u2019s travel promotions generating THB100 million in Gross Merchandise Value*, the online booking platform reported just days before Chinese travellers embark on their Chinese New Year celebrations and week-long holidays. Trip.com hosted the Super World Trip BOSS Live […]<\/p>\n","protected":false},"author":22,"featured_media":231840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4170,8],"tags":[],"class_list":{"0":"post-231839","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destinations","8":"category-thailand"},"yoast_head":"\nTrip.com live streams Thailand deals - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2024\/02\/trip-com-live-streams-thailand-deals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trip.com live streams Thailand deals - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"BANGKOK, 6 February 2024: Trip.com Group\u2019s Super World Trip BOSS Live Livestream sales event hosted last week showcased Thailand\u2019s travel promotions generating THB100 million in Gross Merchandise Value*, the online booking platform reported just days before Chinese travellers embark on their Chinese New Year celebrations and week-long holidays. 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