{"id":231052,"date":"2024-01-17T06:15:00","date_gmt":"2024-01-16T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=231052"},"modified":"2024-01-17T07:36:55","modified_gmt":"2024-01-17T00:36:55","slug":"ai-a-bright-shining-light","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2024\/01\/ai-a-bright-shining-light\/","title":{"rendered":"AI a bright shining light?"},"content":{"rendered":"\n<p>BANGKOK, 17 January 2024: AI emerged as the hot topic at the 13<sup>th<\/sup> Thailand Tourism Forum 2024 (TTF), hosted at InterContinental Bangkok on Monday, with around 1,000 tourism and hospitality executives attending the three-hour afternoon presentations.<\/p>\n\n\n\n<p>C9 Hotelworks managing director Bill Barnett founded the annual TTF as a leading travel and tourism discussion platform. Industry leaders from the private sector come together each January to gain insights and indicators for the sector&#8217;s future trends.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"537\" height=\"365\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/01\/2-12.jpg\" alt=\"\" class=\"wp-image-231053 lazyload\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/01\/2-12.jpg 537w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2024\/01\/2-12-300x204.jpg 300w\" data-sizes=\"(max-width: 537px) 100vw, 537px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 537px; --smush-placeholder-aspect-ratio: 537\/365;\" \/><figcaption class=\"wp-element-caption\"><em>From left: Bill Barnett, Managing Director, C9 Hotelworks and TTF Founder; Mark Weingard, Founder, Iniala Group; Patrick Both, Regional General Manager \u2013 Luxury and Lifestyle Thailand, IHG Hotels &amp; Resorts; and Jesper Palmqvist, Senior Director Asia Pacific \u2013 STR, a CoStar Group company.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>&#8220;Every tourism outfit and hotel are AI companies whether they realise it or not,&#8221; said Barnett. &#8220;With the lightening development of AI, this is a call to action for hospitality to return to its roots of a service culture as technology frees up human resources and allows our industry to focus on what is important \u2013 people. AI is not a shadow cast over hospitality; it&#8217;s a bright shining light.&#8221;<\/p>\n\n\n\n<p>The myth that AI creates a less personable industry was busted by keynote speaker Google Thailand\u2019s industry head of strategic partnerships, Aditip Panupong.<\/p>\n\n\n\n<p>\u201cWith travellers spending more time planning, businesses can leverage AI to simplify their journey and make their experiences more personalised and seamless than ever before,&#8221; Aditip commented.<\/p>\n\n\n\n<p>Thailand\u2019s tourism journey is a 50-plus year story, but its evolution emphasises experience, reflecting changing tastes and aspirations.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cWith its long tourism history, entrepreneurial spirit, design interest and attraction from investors, it makes sense that this segment is growing in Thailand. Naturally, we see more hotels coming up, primarily in Bangkok and Phuket. Still, there is also an interest in smaller markets across the country when you look at the hotel pipeline,\u201d said STR, a CoStar Group company, senior director Asia Pacific Jesper Palmqvist.<\/p>\n\n\n\n<p>The 13<sup>th<\/sup> edition of TTF 2024 was supported by leading industry partners InterContinental Hotels and Resorts, STR, Horwath HTL, JLL Hotels and Hospitality, QUO, AMCHAM Thailand, Delivering Asia Communications, Creative Concept AV, Phuket Hotels Association and host venue InterContinental Bangkok.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BANGKOK, 17 January 2024: AI emerged as the hot topic at the 13th Thailand Tourism Forum 2024 (TTF), hosted at InterContinental Bangkok on Monday, with around 1,000 tourism and hospitality executives attending the three-hour afternoon presentations. C9 Hotelworks managing director Bill Barnett founded the annual TTF as a leading travel and tourism discussion platform. Industry [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":231053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[231,8],"tags":[],"class_list":{"0":"post-231052","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-events","8":"category-thailand"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI a bright shining light? - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2024\/01\/ai-a-bright-shining-light\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI a bright shining light? - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"BANGKOK, 17 January 2024: AI emerged as the hot topic at the 13th Thailand Tourism Forum 2024 (TTF), hosted at InterContinental Bangkok on Monday, with around 1,000 tourism and hospitality executives attending the three-hour afternoon presentations. 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