{"id":230434,"date":"2023-12-29T06:00:00","date_gmt":"2023-12-28T23:00:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=230434"},"modified":"2023-12-29T08:54:13","modified_gmt":"2023-12-29T01:54:13","slug":"centara-wraps-up-a-successful-2023","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2023\/12\/centara-wraps-up-a-successful-2023\/","title":{"rendered":"Centara wraps up a successful 2023"},"content":{"rendered":"\n<p>BANGKOK, 29 December 2023: <a href=\"https:\/\/www.centarahotelsresorts.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Centara Hotels &amp; Resorts<\/a>, a leading hotel operator headquartered in Thailand, reflects on a highly successful year celebrating several major milestones and achievements.\u00a0<\/p>\n\n\n\n<p>2023 marked 40 years since Centara first introduced its family-centric Thai hospitality to the world, and this year was also one of the most significant in the company\u2019s history. With three new hotels, including its inaugural property in Japan, a newly refreshed brand, a key executive appointment and multiple awards, Centara has advanced its five-year goal of becoming a top 100 global hotel operator by 2027.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Centara 40th Anniversary\" width=\"696\" height=\"392\" data-src=\"https:\/\/www.youtube.com\/embed\/TLDDXkULMrE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>To celebrate its 40<sup>th<\/sup> anniversary, Centara created a series of mega marketing campaigns to thank guests for their support and stimulate demand. This was not the only milestone for Centara in 2023; Centara Grand Beach Resort &amp; Villas Hua Hin turned 100 with a special centenary offer to help commemorate this iconic, century-old Thai heritage hotel.<\/p>\n\n\n\n<p>Centara opened three new properties comprising 899 keys in 2023, taking its total portfolio to 95 hotels and resorts that are open or in the pipeline. These included Centara Grand Hotel Osaka, a 33-story urban landmark that marked the group&#8217;s debut in Japan. With its stylish and spacious rooms, modern MICE venues, five-star facilities, and eight world-class bars and restaurants, this hotel has already become popular among business and leisure travellers. Centara also reaffirmed its leading position in Thailand with the launch of two new properties: Centara Ubon, its first hotel in the northeastern gateway city of Ubon Ratchathani, just a few steps from the Central Ubon lifestyle mall, and Centara Ayutthaya, a new all-in-one leisure and lifestyle destination located next to the Central Ayutthaya mall and less than 15 minutes from this historic city&#8217;s UNESCO World Heritage-listed temples.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2023\/12\/a9b351db-24e4-fed8-b2a8-ed5193cf5d5e-600x359.jpeg\" alt=\"\" class=\"wp-image-230435 lazyload\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/359;width:534px;height:auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><em>Thirayuth Chirathivat, Centara\u2019s CEO, celebrates several major milestones and achievements in 2023<\/em>.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>To accelerate its future growth, the company has rebranded Centra by Centara as Centara Life, revealing a fresh and exciting new brand identity. Centara Lifewill retain its core \u201cElevating the Essentials\u201d concept to help guests travel and stay seamlessly. The rebranding process will involve the complete and vibrant refresh of the brand\u2019s visual identity, which will permeate the brand\u2019s physical and digital presence, plus a series of new signature guest experiences such as extra sleeping comforts, complimentary local delicacies, flexible breakfast hours and more!<\/p>\n\n\n\n<p>To help drive the growth of its six diverse brands, Centara recently announced the appointment of Michael Henssler as its new Chief Operating Officer.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" width=\"424\" height=\"600\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2023\/12\/8f9225e7-f20b-967e-4b05-782f3c3142ed-424x600.jpeg\" alt=\"\" class=\"wp-image-230436 lazyload\" style=\"--smush-placeholder-width: 424px; --smush-placeholder-aspect-ratio: 424\/600;width:292px;height:auto\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2023\/12\/8f9225e7-f20b-967e-4b05-782f3c3142ed-424x600.jpeg 424w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2023\/12\/8f9225e7-f20b-967e-4b05-782f3c3142ed-212x300.jpeg 212w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2023\/12\/8f9225e7-f20b-967e-4b05-782f3c3142ed-768x1086.jpeg 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2023\/12\/8f9225e7-f20b-967e-4b05-782f3c3142ed-1086x1536.jpeg 1086w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2023\/12\/8f9225e7-f20b-967e-4b05-782f3c3142ed-1448x2048.jpeg 1448w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2023\/12\/8f9225e7-f20b-967e-4b05-782f3c3142ed-696x985.jpeg 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2023\/12\/8f9225e7-f20b-967e-4b05-782f3c3142ed-1068x1511.jpeg 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2023\/12\/8f9225e7-f20b-967e-4b05-782f3c3142ed-1920x2716.jpeg 1920w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2023\/12\/8f9225e7-f20b-967e-4b05-782f3c3142ed-297x420.jpeg 297w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2023\/12\/8f9225e7-f20b-967e-4b05-782f3c3142ed-scaled.jpeg 1810w\" data-sizes=\"(max-width: 424px) 100vw, 424px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<p>A hotel industry expert with almost 30 years of experience, most recently as Kempinski\u2019s Chief Operating Officer for Asia, Henssler will help Centara move into dynamic destinations and exciting new international markets.&nbsp;<\/p>\n\n\n\n<p>Centara also achieved a series of prestigious awards. Brand Finance&#8217;s annual Thailand 50 report named Centara Grand, the flagship five-star brand, as the &#8220;Strongest Brand in Thailand,&#8221; based on factors including its brand equity, trust and value, while the Investment Analysts Association (IAA) Awards for Listed Companies 2022-23 presented the &#8220;Outstanding CEO&#8221; award to Centara&#8217;s Thirayuth Chirathivat, the &#8220;Outstanding CFO&#8221; prize to Gun Srisompong, and the &#8220;Best Investor Relations&#8221; award to Central Plaza Hotel PCL (CENTEL), Centara&#8217;s parent company. Centara was also proud to be named the &#8220;Best Employer \u2013 Thailand 2023&#8221; in the Kincentric Best Employers Awards and to achieve sustainability certification by Vireo SRL, which means that Centara&#8217;s corporate office and 12 of its hotels are now GSTC certified, with the balance certified by 2025.&nbsp;<\/p>\n\n\n\n<p>The Travel + Leisure Luxury Awards Asia Pacific 2023 honoured three of Centara&#8217;s hotels. Roukh Kiri Khao Yai, a member of Centara Boutique Collection, was chosen as one of Thailand\u2019s finest \u201cUpcountry Hotels,\u201d Centara Grand Island Resort &amp; Spa Maldives won second place in the \u201cHouse Reefs\u201d category for the Maldives. Centara Reserve Samui was selected as one of Thailand&#8217;s best \u201cBeach Island Resorts\u201d \u2014 one of nine awards this stunning property achieved this year.<\/p>\n\n\n\n<p>\u201c2023 was an exceptional year for Centara. As the travel and hospitality industry regained strength, we took several important steps to position our company for a strong and sustainable future. With the addition of multiple hotels, the refreshed Centara Life brand and the arrival of Michael Henssler, we are perfectly placed to accelerate our development. To also win a series of prestigious awards reaffirms our confidence that we are moving in the right direction,\u201d said Centara\u2019s CEO Thirayuth Chirathivat.<\/p>\n\n\n\n<p>To learn more about Centara Hotels &amp; Resorts, please visit <a href=\"https:\/\/www.centarahotelsresorts.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.centarahotelsresorts.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BANGKOK, 29 December 2023: Centara Hotels &amp; Resorts, a leading hotel operator headquartered in Thailand, reflects on a highly successful year celebrating several major milestones and achievements.\u00a0 2023 marked 40 years since Centara first introduced its family-centric Thai hospitality to the world, and this year was also one of the most significant in the company\u2019s [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":230435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4278,4170,640,3,8,3988],"tags":[],"class_list":{"0":"post-230434","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centara","8":"category-destinations","9":"category-hotels","10":"category-news","11":"category-thailand","12":"category-stories"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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