{"id":230263,"date":"2023-12-21T06:15:00","date_gmt":"2023-12-20T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=230263"},"modified":"2023-12-20T20:10:27","modified_gmt":"2023-12-20T13:10:27","slug":"life-rebranding-for-centra-by-centara","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2023\/12\/life-rebranding-for-centra-by-centara\/","title":{"rendered":"\u2018Life\u2019 rebranding for Centra by Centara"},"content":{"rendered":"\n<p>BANGKOK, 21 December 2023: Centara Hotels &amp; Resorts, a leading hotel operator headquartered in Thailand, has rebranded Centra by Centara as Centara Life, revealing a fresh and exciting new brand identity and a commitment to delivering flexible and seamless stays that are accessible to everyone.<\/p>\n\n\n\n<p>Centara Life will retain its core \u201cElevating the Essentials\u201d concept to help guests travel and stay seamlessly. In addition to <strong><em>\u201cexceptional essentials\u201d<\/em><\/strong>, this includes offering <em><strong>\u201cdaily delights\u201d<\/strong><\/em> to put a smile on the face of every traveller, promising <strong><em>\u201cvalue for all\u201d<\/em><\/strong> with first-class amenities at a preferential price point, and \u201cfresh environments\u201d with lively, social spaces that allow everybody to unwind and interact.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" width=\"600\" height=\"248\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2023\/12\/ef3ee22a-8e20-a35b-243b-589dca5fb634-600x248.png\" alt=\"\" class=\"wp-image-230292 lazyload\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2023\/12\/ef3ee22a-8e20-a35b-243b-589dca5fb634-600x248.png 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2023\/12\/ef3ee22a-8e20-a35b-243b-589dca5fb634-300x124.png 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2023\/12\/ef3ee22a-8e20-a35b-243b-589dca5fb634-768x318.png 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2023\/12\/ef3ee22a-8e20-a35b-243b-589dca5fb634-696x288.png 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2023\/12\/ef3ee22a-8e20-a35b-243b-589dca5fb634-1068x442.png 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2023\/12\/ef3ee22a-8e20-a35b-243b-589dca5fb634-1016x420.png 1016w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2023\/12\/ef3ee22a-8e20-a35b-243b-589dca5fb634.png 1427w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/248;\" \/><\/figure>\n\n\n\n<p>The rebranding process will involve the complete and vibrant refresh of the brand&#8217;s visual identity, which will permeate the brand&#8217;s physical and digital presence. The new look will ooze vigour and life and features a bold teal and turquoise primary colour palette, accented with splashes of orange and amber to signify energy and joy, orchid and lavender for a sense of balance and relaxation, and mint and leaf green to represent peace and nature. A series of new signature guest experiences will be rolled out over the coming months to accompany the visual makeover, focusing on four core pillars \u2013 Life Essentials, Life Surprises, Life Flexibility, and Life Connectivity \u2013 which will include extra sleeping comforts, complimentary local delicacies, flexible breakfast hours, community immersion and much more. Stay tuned for further updates!<\/p>\n\n\n\n<p>&#8220;The rebrand of Centra by Centara to Centara Life is a strategic move that serves not only to breathe new energy and life to our upper midscale brand offering and better cater to its diverse audiences&#8217; evolving needs but also to better align this dynamic and core Centara brand with our wider family of Centara-named brands, with which many synergies and values are shared. This has been an extensive process, which even included inputs from our valued guests, as we sought to refresh the brand in a way that would ensure long-term appeal and relevance to both existing and future customers.&#8221; said Centara Hotels &amp; Resorts vice president of brand, marketing &amp; digital Tom Thrussel.<\/p>\n\n\n\n<p>First launched in 2010, Centra by Centara has become a popular option for guests seeking comfortable and convenient stays. Following this rebranding, which will take place iteratively over the next quarter, Centara will ramp up the expansion of Centara Life worldwide, in line with its five-year goal of doubling its global portfolio and becoming a top 100 global hotel operator by 2027.<\/p>\n\n\n\n<p>To learn more about Centara Hotels &amp; Resorts, please visit <a href=\"https:\/\/www.centarahotelsresorts.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.centarahotelsresorts.com\/<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BANGKOK, 21 December 2023: Centara Hotels &amp; Resorts, a leading hotel operator headquartered in Thailand, has rebranded Centra by Centara as Centara Life, revealing a fresh and exciting new brand identity and a commitment to delivering flexible and seamless stays that are accessible to everyone. Centara Life will retain its core \u201cElevating the Essentials\u201d concept [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":230294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4278,8,3988],"tags":[],"class_list":{"0":"post-230263","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-centara","8":"category-thailand","9":"category-stories"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018Life\u2019 rebranding for Centra by Centara - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2023\/12\/life-rebranding-for-centra-by-centara\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Life\u2019 rebranding for Centra by Centara - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"BANGKOK, 21 December 2023: Centara Hotels &amp; Resorts, a leading hotel operator headquartered in Thailand, has rebranded Centra by Centara as Centara Life, revealing a fresh and exciting new brand identity and a commitment to delivering flexible and seamless stays that are accessible to everyone. 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