{"id":230055,"date":"2023-12-18T05:15:00","date_gmt":"2023-12-17T22:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=230055"},"modified":"2023-12-18T06:16:25","modified_gmt":"2023-12-17T23:16:25","slug":"mice-city-busan-achieves-strong-growth","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2023\/12\/mice-city-busan-achieves-strong-growth\/","title":{"rendered":"MICE City Busan achieves strong growth"},"content":{"rendered":"\n

BUSAN Korea, 18 December 2023: In 2023, the MICE city of Busan was able to attract and host various global MICE events, allowing it to grow into a world-renowned MICE destination. <\/p>\n\n\n\n

For example, the city secured the opportunity to host the Asia Pacific Tourism Association (APTA) Annual Conference 2025 and World Statistics Congress (WSC) 2027, and successfully hosted the 20th International Microscopy Congress (IMC20), in addition to a number of other major MICE events. However, Busan\u2019s efforts to achieve sustainable growth as a MICE city extended beyond just attracting and hosting events. <\/p>\n\n\n

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Choose Busan for MICE Event Success<\/strong><\/p>\n\n\n\n

The BTO CVB spent 2023 attracting new MICE events and preparing to host MICE events scheduled to be held in Busan. The 2023 Human Proteome Organization World Congress (HUPO 2023) and 2023 World Congress on Biosensors, attended by biotechnology professionals from around the world, were held successfully in Busan, cementing the city\u2019s reputation as a top host city for global science and technology events. Busan also hosted the 11th Annual Meeting of the Asian Organization for Crohn\u2019s and Colitis, held in conjunction with the 6th International Meeting on Intestinal Diseases and the Annual Congress of the Korean Association for the Study of Intestinal Disease, the foremost academic exchange on inflammatory bowel disease, attended by over 900 experts from 20 countries, and the 2023 Congress of the International Council on Combustion Engines, attended by over 800 experts from 38 countries. These events made clear the vast potential of Busan as a MICE city that can host a wide range of events in various industries.<\/p>\n\n\n

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Source: Busan Tourism Organization<\/p>\n\n\n\n

The BTO CVB actively promoted Busan as a host city at major MICE events held around the world, which is one way it attracts MICE events to the city. As a result, in 2024, the 5th Session of the UN Intergovernmental Negotiating Committee on Plastic Pollution is scheduled to take place in Busan. The event is expected to provide momentum for Busan\u2019s projects in the marine environment sector, including the formation of clusters for resource circulation. The International Geographical Congress 2024, the foremost international conference in the field of geology, will also be held in Busan next year. The event will undoubtedly help the city\u2019s efforts in having Busan National Geopark registered as a UNESCO World Heritage. The 2024 World Volunteer Conference is another international event coming to Busan. It will be an opportunity for Busan to lead a positive change in the global paradigm of goodwill and volunteer work.<\/p>\n\n\n\n

With these major global MICE events on tap in Busan for 2024, the BTO CVS is making the necessary preparations. In the wake of the COVID-19 pandemic, the BTO CVB has made aggressive efforts to attract even more international conferences to Busan. These efforts were able to secure a number of major events, including the Asia Pacific Tourism Association (APTA) Annual Conference 2025, 2027 Korea-Japan Conference on Ferroelectrics, and World Statistics Congress (WSC) 2027.<\/p>\n\n\n\n

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