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<\/figure>\n<\/figure>\n\n\n\nEmirates\u2019 support of the Sydney Symphony Orchestra will help deliver world-class entertainment experiences to customers in Australia, connecting music lovers across the globe to the symphony\u2019s innovative digital concert series. The partnership will also deliver the classical masterwork of one of the world\u2019s finest orchestras to millions of Emirates passengers through the airline\u2019s in-flight entertainment system, ice. The sponsorship will continue to offer ticket and hospitality experiences, presenting partner opportunities for the symphony\u2019s popular concert series, as well as branding and promotional opportunities, among other benefits.<\/p>\n\n\n\n
Over the two decades of partnership, the Sydney Symphony Orchestra has performed to over 4 million people across almost 3,000 live performances. Emirates\u2019 renewed partnership comes as the Sydney Symphony Orchestra enters a new artistic period, highlighted by its return to a reopened Sydney Opera House Concert Hall in July 2022 under the direction of Simone Young, the Orchestra\u2019s internationally renowned Chief Conductor. <\/p>\n\n\n\n
Emirates divisional vice president Australasia Barry Brown says: “Like air travel, music can lift our spirits, broaden our horizons and open up the world around us. We\u2019re proud to continue supporting the Sydney Symphony Orchestra, which is home to exceptional standards of performance, outstanding musicians and is regarded as one of the world\u2019s leading orchestras. Emirates is well-known for sponsoring the best in sports, but we\u2019re also passionate about growing global music, arts and culture to enrich the lives of the communities we serve. Our Sydney Symphony partnership, now well into its second decade, is Emirates\u2019 longest-running non-sports sponsorship, and we look forward to continuing our great work together.”<\/p>\n\n\n\n
The Sydney Symphony Orchestra has been present during many of Emirates\u2019 key milestones and initiatives over the years, including the launch of the airline\u2019s flagship A380 aircraft in Australia and, more recently, its new Premium Economy cabin in Sydney. Performing over 150 concerts a year to a live audience of more than 350,000 people, the Sydney Symphony will work with Emirates to expand the global audience through the Orchestra\u2019s Sydney Symphony on Demand digital platform, which features full-length concert experiences. The platform also presents special chamber music recordings with the finest musicians making new Australian work available to audiences worldwide. The platform, launched in partnership with Emirates in 2020, provides free access to a catalogue of great performances.<\/p>\n\n\n\n
The partnership will also continue to offer ticket and hospitality experiences, Presenting Partner positioning for the Orchestra\u2019s popular Emirates Master Series, and branding and promotional opportunities, among other benefits.<\/p>\n\n\n\n
Music is a big part of the content offered on Emirates\u2019 ice inflight entertainment system, with over 6,500 channels that include diverse genres like classical, opera, and jazz.<\/p>\n\n\n\n
Sydney Symphony Orchestra chief executive officer Craig Whitehead adds: “We thank Emirates for its continued support and sharing the Sydney Symphony\u2019s vision for creating musical experiences that are amongst the world\u2019s finest. Emirates has been a significant partner in the Orchestra\u2019s long history of bringing the greatest artists and extraordinary musical experiences to the Concert Hall of the Sydney Opera House. Emirates\u2019 support has also allowed us to continue an ambitious program of commissioning and recording new work by Australian composers. We are looking forward to sharing our performances on the Emirate\u2019s global platform, where the unique nature of our performances will be available to audiences around the world.”<\/p>\n\n\n\n
With sponsorships spanning literature, film, art, culinary, and music festivals and globally renowned orchestras, Emirates is dedicated to supporting the growth and reach of cultural activities in Australia and worldwide.<\/p>\n\n\n\n
Within Australia, Emirates also proudly sponsors the Tasmanian Museum and Art Gallery, including its recent exhibition, taypani milaythina-tu: Return to Country. The partnership saw Emirates transport a precious Aboriginal object from Paris to Tasmania, 230 years after it was first removed. The artefact, a rikawa (kelp water carrier), is only one of two known to be in existence, and its new home at the museum will allow the Tasmanian Aboriginal community to reconnect with their cultural history. Emirates also has a longstanding sponsorship with Melbourne Symphony Orchestra, now approaching 20 years.<\/p>\n\n\n\n