{"id":221990,"date":"2023-06-02T05:15:00","date_gmt":"2023-06-01T22:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=221990"},"modified":"2023-06-02T05:51:15","modified_gmt":"2023-06-01T22:51:15","slug":"singapore-wanderland-on-roblox","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2023\/06\/singapore-wanderland-on-roblox\/","title":{"rendered":"Singapore \u2018Wanderland\u2019 on Roblox"},"content":{"rendered":"\n<p>SINGAPORE, 2 June 2023: Singapore Tourism Board has launched Singapore <em>\u2018Wanderland\u2019<\/em> on Roblox [1], marking its first foray into one of the world\u2019s most popular online game platforms. The new game is a whimsical take on Singapore, drawing over two million visits since the beta version launched on 11 May.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"516\" height=\"278\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2023\/06\/1.jpg\" alt=\"\" class=\"wp-image-221991 lazyload\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2023\/06\/1.jpg 516w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2023\/06\/1-300x162.jpg 300w\" data-sizes=\"(max-width: 516px) 100vw, 516px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 516px; --smush-placeholder-aspect-ratio: 516\/278;\" \/><\/figure>\n<\/div>\n\n\n<p>Singapore \u2018Wanderland\u2019 is part of STB\u2019s efforts to reach new audiences and allows users to experience Singapore as they accomplish various tasks in a virtual world. To reimagine Singapore in the metaverse, STB worked with gaming specialist Publicis Play and Roblox developer Wonder Works Studio to create the immersive experience over five months. Singapore \u2018Wanderland\u2019 puts a playful spin on real-life attractions in three mini-games, where players earn magic orchids to transform a garden with STB\u2019s destination mascot Merli.&nbsp;<\/p>\n\n\n\n<p>Gardens by the Bay, Mandai Wildlife Group and Marina Bay Sands are featured in the mini-games alongside iconic attractions such as the Merlion Park, Singapore Flyer, Adventure Cove Waterpark and The Fullerton Hotel Singapore. The experience is based on popular entertainment formats on Roblox and aims to drive affinity for Singapore by featuring elements inspired by destination icons. For example, users can express themselves through fun personalisation options. They can amass virtual collectables to customise their avatars, such as a Supertree hat, a Singapore Flyer Backpack and a Lotus race car.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"598\" height=\"318\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2023\/06\/7.jpg\" alt=\"\" class=\"wp-image-222030 lazyload\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2023\/06\/7.jpg 598w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2023\/06\/7-300x160.jpg 300w\" data-sizes=\"(max-width: 598px) 100vw, 598px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 598px; --smush-placeholder-aspect-ratio: 598\/318;\" \/><figcaption class=\"wp-element-caption\">Players embark on a scavenger hunt on Finders&#8217; Isle to find items unique to Singapore amidst a town square inspired by Clarke Quay, a shophouse in cultural neighbourhoods and retail icons like Tangs Orchard.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Roblox has over 60 million daily active users worldwide, allowing STB to reach key markets such as India, the US, Indonesia, the Philippines and Thailand.<\/p>\n\n\n\n<p>It also offers a new way to reach the family segment, as over half of the users on Roblox are under 18 years old. The aim is to grow Singapore \u2018Wanderland\u2019 into a platform where local tourism businesses can experiment and find new audiences in virtual environments.<\/p>\n\n\n\n<p>\u201cSTB is constantly exploring creative ways and fresh channels to engage new audiences and connect with potential travellers. Singapore \u2018Wanderland\u2019 demonstrates how we push the boundaries of innovation while inspiring travel to Singapore. We welcome visitors to explore Singapore virtually and for tourism partners to collaborate with us in the virtual world to create impact in the real world,\u201d said Singapore Tourism Board assistant chief executive marketing group Kenneth Lim.<\/p>\n\n\n\n<p>[1] <a href=\"https:\/\/corp.roblox.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Home &#8211; Roblox<\/a><\/p>\n\n\n\n<p>Visit Singapore Wanderland in Roblox here: <a href=\"http:\/\/www.roblox.com\/singaporewanderland\/\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/www.roblox.com\/singaporewanderland\/<\/a><\/p>\n\n\n\n<p><em>(Source: STB)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE, 2 June 2023: Singapore Tourism Board has launched Singapore \u2018Wanderland\u2019 on Roblox [1], marking its first foray into one of the world\u2019s most popular online game platforms. The new game is a whimsical take on Singapore, drawing over two million visits since the beta version launched on 11 May. Singapore \u2018Wanderland\u2019 is part of [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":221991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4170,246],"tags":[],"class_list":{"0":"post-221990","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destinations","8":"category-singapore"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Singapore \u2018Wanderland\u2019 on Roblox - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2023\/06\/singapore-wanderland-on-roblox\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Singapore \u2018Wanderland\u2019 on Roblox - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE, 2 June 2023: Singapore Tourism Board has launched Singapore \u2018Wanderland\u2019 on Roblox [1], marking its first foray into one of the world\u2019s most popular online game platforms. 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