{"id":221459,"date":"2023-05-22T05:15:00","date_gmt":"2023-05-21T22:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=221459"},"modified":"2023-05-22T05:45:44","modified_gmt":"2023-05-21T22:45:44","slug":"worlds-best-city-brand","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2023\/05\/worlds-best-city-brand\/","title":{"rendered":"World\u2019s best city brand"},"content":{"rendered":"\n<p>SINGAPORE, 22 May 2023: London has been named the best city brand in the world, followed by New York and Paris, by the inaugural Brand Finance City Index released at the Weekend.<\/p>\n\n\n\n<p>Presented by brand evaluation consultancy Brand Finance, the ranking is based on a global survey conducted in April 2023 in 20 countries on all continents to measure perceptions of the world\u2019s top 100 cities.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2020\/08\/50224593766_2119fd284b_o-600x400.jpg\" alt=\"\" class=\"wp-image-179998 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\" \/><\/figure>\n<\/div>\n\n\n<p>With a score of 84.6 out of 100, driven by its high familiarity among respondents worldwide, London has recorded stronger brand perceptions than any other city in the study.<\/p>\n\n\n\n<p>Brand Finance chairman and CEO David Haigh commented: \u201cLondon\u2019s exceptional performance in the Index can be attributed to its global familiarity. Coming first on this particular measure, London has a huge advantage over its peers, leading to its success in ranking overall as the world\u2019s best city. Knowing a city allows the public to form positive perceptions about it \u2013 to recognise its reputation and consider it the preferred place to live, work, study, retire, visit, or invest. High familiarity means a deeper understanding of its qualities and a broader reach of its appeal, allowing the city to draw significant economic benefits from inbound migration, investment, and tourism.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"600\" height=\"337\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2023\/05\/vcsPRAsset_3179378-600x337.jpg\" alt=\"\" class=\"wp-image-221481 lazyload\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2023\/05\/vcsPRAsset_3179378-600x337.jpg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2023\/05\/vcsPRAsset_3179378-300x168.jpg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2023\/05\/vcsPRAsset_3179378.jpg 602w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/337;\" \/><\/figure>\n<\/div>\n\n\n<p>New York City secured the second spot, behind London, with a Brand Finance City Index score of 83.0 out of 100.<\/p>\n\n\n\n<p>Paris rounds off the podium, ranking third with a Brand Finance City Index score of 79.7 out of 100.<\/p>\n\n\n\n<p>Dubai proves its reputation as the top city brand in the Middle East &amp; Africa, and ninth; overall, Dubai comfortably makes the top 10 of the world&#8217;s best-perceived cities, with a Brand Finance City Index score of 75.8\/100.<\/p>\n\n\n\n<p>More cities from outside Europe and North America performed well in the Brand Finance City Ranking too. Sydney, Australia, ranked fifth overall, Singapore sixth and Tokyo seventh.<\/p>\n\n\n\n<p>Singapore boasts the strongest perceptions globally as great for startups and innovations and clean and sustainable. It is also second for easy business and third for both a strong and stable economy and future growth potential.<\/p>\n\n\n\n<p><a href=\"https:\/\/u7061146.ct.sendgrid.net\/ls\/click?upn=4tNED-2FM8iDZJQyQ53jATUcv8DRjMg1vSxKtXpcThPrvNDFksXPTpD54EPM1LXeIVQAgYPd7D85qZ5S-2B-2FibRU21mdLCvMQCZ9eUhvRL61GMbP2fEVNBYR4e4SVZTmaWYJ5g9Jm046agzl0vl-2FnwkBFzpKjOhLgIi3jdj74JYeylg-3DZt8q_XGiMC2CBKk2jlrgjzAxAJF9PkNQraH4b-2BBt9PtyOr05zu4jRl0DkdaZ7yaB877ruxFU6OmndR3nucQ06XKSSgz6nG1LoakqQL4Ubh5STqJqsz0kt4CaxoFDjQUDjhUsW1gFe8E-2FU3XvFVL2oEDO9iJosiAWY5HknvG-2BnTTKsUuEmkcoFcR6wbvdeV5aZJJrJN89HDS223BzT8BHNRK4bkxxZjotJK4Al0IikLO9nKS1gp22-2FtNyRwLf6t1LTOWEV8bFZMhGbAZhZ5FB-2BzhUsWXPwSgjAvCr-2FtNLiYEVQEfzjn0OhjMBMEZHf8wrFiQU2edJhN8qdlcFvfjiTyPGvaYM6F-2FLuW8SA80rzg-2FHxjeA-3D\" target=\"_blank\" rel=\"noreferrer noopener\">View the full Brand Finance City Index 2023 here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE, 22 May 2023: London has been named the best city brand in the world, followed by New York and Paris, by the inaugural Brand Finance City Index released at the Weekend. Presented by brand evaluation consultancy Brand Finance, the ranking is based on a global survey conducted in April 2023 in 20 countries on [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":221481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[246,1581],"tags":[],"class_list":{"0":"post-221459","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-singapore","8":"category-trends"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>World\u2019s best city brand - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2023\/05\/worlds-best-city-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World\u2019s best city brand - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE, 22 May 2023: London has been named the best city brand in the world, followed by New York and Paris, by the inaugural Brand Finance City Index released at the Weekend. 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