{"id":214604,"date":"2022-11-22T05:15:00","date_gmt":"2022-11-21T22:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=214604"},"modified":"2022-11-22T05:55:16","modified_gmt":"2022-11-21T22:55:16","slug":"expedia-reveals-2023-travel-trends","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2022\/11\/expedia-reveals-2023-travel-trends\/","title":{"rendered":"Expedia reveals 2023 travel trends"},"content":{"rendered":"\n<p>SINGAPORE, 22 November 2022: Expedia has unveiled 2023 travel trends across Expedia and the broader travel industry sourced from the company\u2019s first-party data and research of thousands of travellers and industry professionals across 17 countries.<\/p>\n\n\n\n<p>The trends prove there will be no \u201cone-size-fits-all\u201d travel in 2023. Instead, these trends point to a year defined by the \u201cno-normal.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"600\" height=\"400\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2022\/11\/Edinburgh-600x400.png\" alt=\"\" class=\"wp-image-214641 lazyload\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2022\/11\/Edinburgh-600x400.png 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2022\/11\/Edinburgh-300x200.png 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2022\/11\/Edinburgh-768x512.png 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2022\/11\/Edinburgh-696x464.png 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2022\/11\/Edinburgh-1068x711.png 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2022\/11\/Edinburgh-630x420.png 630w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2022\/11\/Edinburgh.png 1333w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\" \/><figcaption class=\"wp-element-caption\">Edinburgh, Scotland\u200b.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u201cWhen we look at Expedia data, we see a detailed and robust picture of travel into 2023,\u201d said Expedia Brands president Jon Gieselman<\/p>\n\n\n\n<p>\u201cWe\u2019re seeing a surge in trips to culture capitals and TV shows playing a role in tourism \u2014 not a new normal but people branching out to unexpected trends in what we\u2019re calling the \u2018no normal.\u201d<\/p>\n\n\n\n<p><strong>Unexpected Travel Trends in 2023<\/strong><\/p>\n\n\n\n<p><strong>Set-Jetters<\/strong><\/p>\n\n\n\n<p>Booking a trip after binging a popular new series will become serious business in 2023. Expedia research confirms that streaming movies and&nbsp;TV shows have influenced Singaporeans\u2019 travel decision-making, with 35% admitting that the influence had increased in the last 12 months.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Nearly one in four (23%) say that watching a series or movie is most likely to pique their interest in travelling to that destination \u2013 more than social media influencers (16%).&nbsp;<\/p>\n\n\n\n<p>In Singapore, more than three-quarters (76%) of travellers considered visiting a destination after seeing it on a show or movie on a streaming platform, and one in two made a booking.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Shows or movies set in outdoor destinations with mind-blowing landscapes (41%) and beach destinations (40%) were found to impact Singaporeans\u2019 travel destination decisions the most.&nbsp;<\/p>\n\n\n\n<p>Japan (40%) and South Korea (39%) are the top two destinations Singaporeans consider visiting with the influence of popular Asian series and movies featured in the scenic destinations.&nbsp;<\/p>\n\n\n\n<p><strong>Culture Capitals<\/strong><\/p>\n\n\n\n<p>National parks and rural retreats had big moments in the past two years. Now, it\u2019s time for cities to see a comeback. Based on traveller demand, most destinations seeing the largest increases are all culture-rich cities where art and culture festivities are getting back to full swing.<\/p>\n\n\n\n<p><strong>Top city choices<\/strong><\/p>\n\n\n\n<p>Edinburgh, Scotland\u200b&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Lisbon, Portugal\u200b&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Tokyo, Japan\u200b&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Dublin, Ireland\u200b&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>New York, USA\u200b&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Sydney, Australia\u200b&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Dubai, UAE\u200b<\/p>\n\n\n\n<p>Montreal, Canada\u200b&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Munich, Germany\u200b&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Bangkok, Thailand<\/p>\n\n\n\n<p>With Singapore travellers drawing inspiration from their favourite streamed content, culture capitals that feature the backdrop of popular streamed TV shows and movies top the list of popular destinations Singaporeans are looking towards for travel in 2023.&nbsp;<\/p>\n\n\n\n<p><strong>Top 10 Popular Destinations for Travel in 2023<\/strong><\/p>\n\n\n\n<p>Bangkok, Thailand<\/p>\n\n\n\n<p>Tokyo, Japan&nbsp;<\/p>\n\n\n\n<p>Seoul, South Korea<\/p>\n\n\n\n<p>Bali, Indonesia&nbsp;&nbsp;<\/p>\n\n\n\n<p>Maldives<\/p>\n\n\n\n<p>Hokkaido, Japan<\/p>\n\n\n\n<p>Phuket, Thailand<\/p>\n\n\n\n<p>London, United Kingdom&nbsp;<\/p>\n\n\n\n<p>Paris, France<\/p>\n\n\n\n<p>Johor, Malaysia<\/p>\n\n\n\n<p>For travellers looking beyond the small screens for inspiration, consider&nbsp;the following trending destinations for travel in 2023:<\/p>\n\n\n\n<p><strong>Top 10 Trending Destinations for Singapore Travellers<\/strong><\/p>\n\n\n\n<p>Danang, Vietnam<\/p>\n\n\n\n<p>Pahang, Malaysia<\/p>\n\n\n\n<p>Lucerne, Switzerland<\/p>\n\n\n\n<p>Langkawi, Malaysia<\/p>\n\n\n\n<p>Brisbane, Australia<\/p>\n\n\n\n<p>Perth, Australia<\/p>\n\n\n\n<p>Hanoi, Vietnam<\/p>\n\n\n\n<p>Krabi, Thailand&nbsp;<\/p>\n\n\n\n<p>Busan, South Korea<\/p>\n\n\n\n<p>Jeju Island, South Korea<\/p>\n\n\n\n<p>For the full industry report on insights and actions for travel partners, download the <a href=\"https:\/\/welcome.expediagroup.com\/en\/research-and-insights\/traveler-value-index-2023?utm_source=outreach&amp;utm_medium=pr&amp;utm_campaign=mid_6353&amp;utm_content=press_release&amp;utm_term=na\">Traveller&nbsp;Value Index 2023<\/a>.&nbsp;<\/p>\n\n\n\n<p>For the full consumer report on The No-Normal; Unexpected Travel Trends in 2023, visit <a href=\"https:\/\/www.expedia.com.sg\/stories\/wp-content\/uploads\/2022\/11\/Expedia_Travel-Trends-Report_SG.pdf\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE, 22 November 2022: Expedia has unveiled 2023 travel trends across Expedia and the broader travel industry sourced from the company\u2019s first-party data and research of thousands of travellers and industry professionals across 17 countries. The trends prove there will be no \u201cone-size-fits-all\u201d travel in 2023. Instead, these trends point to a year defined by [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":214641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[246,1581],"tags":[],"class_list":{"0":"post-214604","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-singapore","8":"category-trends"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Expedia reveals 2023 travel trends - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2022\/11\/expedia-reveals-2023-travel-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expedia reveals 2023 travel trends - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE, 22 November 2022: Expedia has unveiled 2023 travel trends across Expedia and the broader travel industry sourced from the company\u2019s first-party data and research of thousands of travellers and industry professionals across 17 countries. 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