{"id":211942,"date":"2022-09-08T05:15:00","date_gmt":"2022-09-07T22:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=211942"},"modified":"2022-09-08T06:11:20","modified_gmt":"2022-09-07T23:11:20","slug":"gerry-the-goose-fly-better-campaign","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2022\/09\/gerry-the-goose-fly-better-campaign\/","title":{"rendered":"Gerry the Goose \u2018Fly Better\u2019 campaign"},"content":{"rendered":"\n<p>DUBAI, UAE, 8 September 2022: Following in the footsteps of iconic film and TV personalities Jennifer Aniston, Chris Hemsworth and Jeremy Clarkson, Emirates&#8217; latest brand ambassador, Gerry the Goose, is inviting customers to take a gander at the benefits and services of the world\u2019s largest international airline, and choose to \u2018Fly Better\u2019.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Gerry The Goose Flies Better | Emirates\" width=\"696\" height=\"392\" data-src=\"https:\/\/www.youtube.com\/embed\/5lGRtUA9Mds?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>From September, the global ad campaign will be in full flight across the world, reminding customers that Emirates provides an \u2018impeccable\u2019 travel experience on board with award-winning in-flight entertainment, world-class cabin crew, regionally inspired cuisine and acclaimed beverages. To complement the \u2018best-in sky\u2019 offering, Emirates also offers an impressive on-ground experience\u2013 through a myriad of online and home check-in options, chauffeur-driven airport transfers and outstanding lounges.<\/p>\n\n\n\n<p>The campaign storyline follows Gerry as he ruffles feathers by deciding to Fly Better aboard a comfortable and sophisticated Emirates Premium Economy cabin, while his migrating bird-brethren are in &#8216;fowl humour&#8217; after a long and tiring flight by the wing. Gerry is spotted smugly bypassing his counterparts as they fly outside the plane window while he indulges in a delicious meal and reclines in his spacious seat to enjoy &#8216;The Goose, The Bad and The Ugly&#8217; movie on his 13.3&#8243; personal entertainment screen.<\/p>\n\n\n\n<p>\u2018In terms of the qualities and profile we look for in our brand ambassadors \u2013 we are spreading our wings,\u2019 said SVP of Marketing &amp; Brand at Emirates, Richard Billington. \u2018Gerry is a savvy traveller who knows what he wants and where he wants to go- but he\u2019s adamant he\u2019ll do it in style, with luxury and comfort as a priority. Having witnessed his seamless travel experience, we are confident that next time his friends will choose to Fly Better.\u2019<\/p>\n\n\n\n<p><strong>Gerry the Goose Bio<\/strong><\/p>\n\n\n\n<p>Gerry&#8217;s career began at Emirates Headquarters in Dubai, where the concept of his journey was ideated and he began to take flight. Then on to Untold Studios in London, where initial 3D models of geese were brought to life via Computer-Generated Imagery (CGI). The CGI and filming process took 14 weeks and involved a talented team finessing every feather along with lighting and texture while ensuring carefully created movements brought the character to life. This included time to animate Gerry&#8217;s friends, a shoot in London to capture the nature scenes, and a shoot on board Emirates&#8217; aircraft in Dubai.<\/p>\n\n\n\n<p>Relatively new to the acting scene, Gerry cites his career highlight so far as being featured in the Emirates TV ad campaign. The ad runs in 25 countries for one month following its launch on 30 August.<\/p>\n\n\n\n<p>Throughout filming, Gerry collaborated with British voiceover talent Michael Cronin to capture the dulcet tones of an experienced nature documentarist.<\/p>\n\n\n\n<p>Gerry&#8217;s species heritage is the Canadian goose (Branta canadensis), large wild geese with black heads and necks, white cheeks, white under the chin, and a brown body. They are native to the arctic and temperate regions of North America and found during migration across the Atlantic in northern Europe.<\/p>\n\n\n\n<p>More information: <a href=\"http:\/\/www.emirates.com\" target=\"_blank\" rel=\"noreferrer noopener\">www.emirates.com<\/a><\/p>\n\n\n\n<p><em>(Your Stories: Emirates)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DUBAI, UAE, 8 September 2022: Following in the footsteps of iconic film and TV personalities Jennifer Aniston, Chris Hemsworth and Jeremy Clarkson, Emirates&#8217; latest brand ambassador, Gerry the Goose, is inviting customers to take a gander at the benefits and services of the world\u2019s largest international airline, and choose to \u2018Fly Better\u2019. From September, the [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[469,4277,3988],"tags":[],"class_list":{"0":"post-211942","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-airlines","7":"category-emirates","8":"category-stories"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gerry the Goose \u2018Fly Better\u2019 campaign - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2022\/09\/gerry-the-goose-fly-better-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gerry the Goose \u2018Fly Better\u2019 campaign - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"DUBAI, UAE, 8 September 2022: Following in the footsteps of iconic film and TV personalities Jennifer Aniston, Chris Hemsworth and Jeremy Clarkson, Emirates&#8217; latest brand ambassador, Gerry the Goose, is inviting customers to take a gander at the benefits and services of the world\u2019s largest international airline, and choose to \u2018Fly Better\u2019. 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