{"id":204890,"date":"2022-05-19T02:15:32","date_gmt":"2022-05-18T19:15:32","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=204890"},"modified":"2022-05-19T03:32:36","modified_gmt":"2022-05-18T20:32:36","slug":"far-east-hospitality-imports-aussie-brands","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2022\/05\/far-east-hospitality-imports-aussie-brands\/","title":{"rendered":"Far East Hospitality imports Aussie brands"},"content":{"rendered":"\n<p>SINGAPORE, 19 May 2022: Far East Hospitality, a leading\noperator of hotels and serviced residences, will introduce Vibe Hotels and\nAdina to the Singapore market through a long-standing joint venture partnership\nwith TFE Hotels (Toga Far East Hotels).<\/p>\n\n\n\n<p>Introducing the two Australian hospitality brands is part of\nFar East Hospitality\u2019s endeavour to achieve its operational target of 25,000\nrooms by 2025 globally. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2022\/05\/1-10.jpg\" alt=\"\" class=\"wp-image-204891 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption><em>Artist\u2019s impression of Vibe Hotel Singapore Orchard \u2013 Deluxe Room<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>&#8220;As international borders reopen, Australia is a\nnatural key target market. It was amongst Singapore&#8217;s top five inbound markets\nbefore the pandemic,&#8221; said Far East Hospitality chief executive officer\nArthur Kiong. &#8220;The return of the Kangaroo route, which refers to the\nflight paths between Australia and the United Kingdom with stopovers in\nSingapore, also offers us an opportunity to encourage more stopovers and\nattempt to lengthen their stay with new experiences.&#8221; <\/p>\n\n\n\n<p>Kiong added: &#8220;The two new brands that we are bringing\ninto Singapore will provide an Australian twist to what Singapore, as a\ndestination, has to offer&#8221;. <\/p>\n\n\n\n<p>Despite the Covid-19 pandemic, Far East Hospitality\ncontinued to introduce new brand experiences. In 2021, the company launched The\nClan Hotel Singapore, catering to guests who seek authentic experience, and\nOasia Resort Sentosa for guests who prioritise health and wellness. <\/p>\n\n\n\n<p><strong>Bringing Australian-inspired hospitality to Singapore<\/strong> <\/p>\n\n\n\n<p>Far East Hospitality will leverage a long-standing\ncollaboration with joint venture partner TFE Hotels (Toga Far East Hotels) to\nintroduce Vibe Hotels and Adina brands to Singapore through the rebranding of\nexisting properties, the Elizabeth Hotel and Regency House (serviced\nresidence), respectively. <\/p>\n\n\n\n<p>Adina Serviced Apartment Singapore Orchard targets corporate\nexpatriates as well as leisure travellers seeking transient accommodation. The\nproperty is slated to open in July this year with 88 units. <\/p>\n\n\n\n<p>Vibe Hotel Singapore Orchard will offer 256 rooms catering\nto Australians and travellers seeking a touch of contemporary Australian\nhospitality. It will be the first Vibe branded property outside of Australia.<\/p>\n\n\n\n<p>Both Far East Hospitality and TFE Hotels will also continue\nto collaborate in sales and marketing through cross-selling of properties on\nrespective brand websites and cross-promotion of sales campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE, 19 May 2022: Far East Hospitality, a leading operator of hotels and serviced residences, will introduce Vibe Hotels and Adina to the Singapore market through a long-standing joint venture partnership with TFE Hotels (Toga Far East Hotels). Introducing the two Australian hospitality brands is part of Far East Hospitality\u2019s endeavour to achieve its operational [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[640,246],"tags":[],"class_list":{"0":"post-204890","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-hotels","7":"category-singapore"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Far East Hospitality imports Aussie brands - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2022\/05\/far-east-hospitality-imports-aussie-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Far East Hospitality imports Aussie brands - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE, 19 May 2022: Far East Hospitality, a leading operator of hotels and serviced residences, will introduce Vibe Hotels and Adina to the Singapore market through a long-standing joint venture partnership with TFE Hotels (Toga Far East Hotels). 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