{"id":204794,"date":"2022-05-17T02:15:06","date_gmt":"2022-05-16T19:15:06","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=204794"},"modified":"2022-05-17T03:12:28","modified_gmt":"2022-05-16T20:12:28","slug":"star-alliance-celebrates-25-years","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2022\/05\/star-alliance-celebrates-25-years\/","title":{"rendered":"Star Alliance celebrates 25 years"},"content":{"rendered":"\n<p>SINGAPORE 17 May&nbsp;2022: Star Alliance and its 26-member carriers celebrated its 25<sup>th<\/sup>-anniversary last week, saying it will continue to deliver seamless connectivity with new digital and mobile innovations.<\/p>\n\n\n\n<p>\u201cWe reflect on the successes of Star Alliance in uniting the\nleading global airlines, with an eye firmly focused on a future where the\ncustomer continues to be at the heart of our work and our global network,\u201d said\nStar Alliance CEO Jeffrey Goh,<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2022\/05\/Star-Alliance-1-600x399.jpg\" alt=\"\" class=\"wp-image-204816 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/399;\" \/><\/figure>\n\n\n\n<p>In recognising the 1997 anniversary milestone, member\ncarriers will release campaigns under the new brand tagline &#8216;Together. Better.\nConnected.&#8217; <\/p>\n\n\n\n<p><strong>Campaign touchpoints<\/strong><\/p>\n\n\n\n<p>The latest innovations will focus on a new partnership model\nthat cements network leadership. One of them involves launching an\nindustry-first co-branded credit card in a regional market that will offer\nloyal customers of member airlines the opportunity to earn miles and points on\ntheir spending.<\/p>\n\n\n\n<p>The alliance members have also jointly adopted a\nsustainability statement to commit to the industry goal of net-zero carbon\nemissions and consequent joint efforts on decarbonisation.<\/p>\n\n\n\n<p>Star Alliance Biometrics, launched in 2020, is now available\nacross four major airports &#8211; Frankfurt, Munich and Vienna \u2013 with Hamburg added\nin April 2022.<\/p>\n\n\n\n<p>Another development expands the alliance\u2019s Digital\nConnection Service to augment the Star Alliance Connection Centres that assist\nin connecting passengers at major airports. This service is currently available\nat London Heathrow and will expand to a key European hub soon.<\/p>\n\n\n\n<p>Award-winning Star Alliance lounge in Los Angeles and other\npremium lounges in Amsterdam, Rome, Rio de Janeiro, Buenos Aires, and Paris\nwill rollout options for paid access.<\/p>\n\n\n\n<p>The alliance plans to enhance the collection and online\nredemption of points and miles for award flights and upgrades across the 26\nmember carriers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE 17 May&nbsp;2022: Star Alliance and its 26-member carriers celebrated its 25th-anniversary last week, saying it will continue to deliver seamless connectivity with new digital and mobile innovations. \u201cWe reflect on the successes of Star Alliance in uniting the leading global airlines, with an eye firmly focused on a future where the customer continues to [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[469,246],"tags":[],"class_list":{"0":"post-204794","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-airlines","7":"category-singapore"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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