SINGAPORE, 13 May 2022: New data shows rising travel intent, growing traveller confidence, longer search windows and improved lodging performance, according to Expedia Group Media Solutions’s Q1 2022 Travel Trend Report.\u202f\u202f\u202f <\/p>\n\n\n\n
The report includes global data and regional insights for the Asia Pacific, EMEA, North America\nand Latin America, spanning search trends, top booked destinations, and lodging\ninsights.\u202f\u202f <\/p>\n\n\n\n
Key findings<\/strong><\/p>\n\n\n\n Travel searches surge as restrictions eased. \u202f During Q1,\nglobal search volume was up 25% quarter-over-quarter, led by double-digit\ngrowth in North America (NORAM) at 30% and in Europe, the Middle East, and\nAfrica (EMEA) at 25%.\u202f A prior-year comparison further illustrates strong\nrecovery, with global search volumes up 75% year-over-year compared to Q1 2021.\nAll regions saw a year-over-year lift, with EMEA* search volume up 165%,\nNORAM* up 70%, Latin America (LATAM) up 50%, and Asia Pacific (APAC) up 30%.\u202f <\/p>\n\n\n\n *NORAM: North American Region (Canada, United States, and Mexico)<\/em> Expedia\u2019s report for Q1 2022 indicates growing traveller\nconfidence, evident in longer search windows. For example global share of\nsearches in the 180+ day, search window increased 190%, while the 0- to 21\u2013day\nsearch window decreased 15% quarter-over-quarter. EMEA and NORAM travellers searched the furthest out; 91- to\n180\u2013day search window increased by 140% and 60%, respectively.\u202f\u202f <\/p>\n\n\n\n Big cities & beaches maintain appeal\u202f\u202f\u202f\u202f <\/strong><\/p>\n\n\n\n Major cities such as Las Vegas, New York, Chicago, and\nLondon remained popular with travellers. They made the global top 10 list of\nbooked destinations in Q1, along with beach destinations like Cancun, Punta\nCana, Honolulu, and Miami.<\/p>\n\n\n\n Las Vegas topped the global list, surpassing New York, which\nheld the No. 1 spot in Q3 and Q4 2021. However, New York appeared on the top 10\nlist of booked destinations across all regions for the third consecutive\nquarter.\u202f\u202f\u202f<\/p>\n\n\n\n In APAC, destinations within Australia experienced\nquarter-over-quarter solid growth, including Sydney, Melbourne and Surfers\nParadise.\u202f\u202f <\/p>\n\n\n\n Lodging performance on the rise\u202f\u202f <\/strong><\/p>\n\n\n\n Global lodging bookings for hotels and vacation rentals\ncombined were up 35% quarter-over-quarter, and all regions experienced at least\ndouble-digit growth in Q1. During Q1, 15 of the top 25 global destinations saw\ndouble-digit growth in hotel bookings quarter-over-quarter. International\nlodging length of stay held steady between Q4 2021 and Q1 2022, at two days for\nhotel stays and 5.5 days for vacation rental stays.\u202f <\/p>\n\n\n\n Opportunities\u2060 for sustainable tourism<\/strong> <\/p>\n\n\n\n 50% of consumers would be willing to pay more for\ntransportation, activities, and lodging if the option was more sustainable. <\/p>\n\n\n\n Consumers worldwide are already making more mindful\ndecisions when travelling, such as opting for more eco-conscious and\nsustainable offerings and more want to do so in the future. However, many feel\noverwhelmed by starting the process of being a more sustainable traveller and\nare looking for sustainability information from trusted travel resources and\nproviders.\u202f\u202f <\/p>\n\n\n\n According to Expedia\u2019s Sustainable Travel Study, two-thirds\nof consumers want to see more information on sustainability from lodging and\ntransportation providers, and half want to see this information from destination\norganizations. Additionally, 50% of consumers would be willing to pay more for\ntransportation, activities, and lodging if the option was more sustainable.\u202f <\/p>\n\n\n\n \u202f\u201cAs we look back on the first quarter of the year and forward to the months ahead, we\u2019re optimistic about what 2022 has in store,\u201d said Expedia Media Solutions global vice president Jennifer Andre. “Rising travel intent, lengthening search windows, a lift in international searches, and growing consumer interest in sustainable travel are just a few of the positive trends we saw in Q1 2022. This year is shaping up to be a year of sustained growth, and we look forward to collaborating with our partners and across the industry to continue rebuilding tourism for the future.”\u202f <\/p>\n\n\n\n The 2022 Travel Trend\nReport quarterly combines Expedia Group’s first-party data and custom research\nwith actionable insights and industry examples to help\u202ftravel marketers\u202fon\ntheir continued journey toward rebuilding.\u202f <\/p>\n\n\n\n
*EMEA: Europe, Middle East and Africa.<\/em><\/p>\n\n\n\n