{"id":204687,"date":"2022-05-12T02:15:33","date_gmt":"2022-05-11T19:15:33","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=204687"},"modified":"2022-05-12T03:29:25","modified_gmt":"2022-05-11T20:29:25","slug":"sarawak-accelerates-digital-game-plan","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2022\/05\/sarawak-accelerates-digital-game-plan\/","title":{"rendered":"Sarawak accelerates digital game plan"},"content":{"rendered":"\n<p>SARAWAK, 12 May 2022: Sarawak Tourism Board\n(STB) charted another milestone this week by launching its online data\nmanagement platform, STB InTel and an E-learning platform. <\/p>\n\n\n\n<p>The platform is powered by Lotus Voyager\nGroup (LVG) as part of STB\u2019s ongoing efforts to digitalise the tourism\nindustry. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2022\/05\/2-1.jpg\" alt=\"\" class=\"wp-image-204688 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption><em>Karim (3<sup>rd<\/sup> from left) launching STB InTel and E-Learning Platform with Lotus Voyager Group (LVG). Also in the picture is Sharzede (3rd from right) and MTCP Permanent Secretary Hii Chang Kee (2<sup>nd<\/sup> left)<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>These data-based initiatives will further\nenhance Sarawak\u2019s destination visibility globally through digital strategies\nand also position STB as an organisation moving forward in &#8220;smart\ntourism&#8221; together with Sarawak tourism stakeholders, in line with the\nSarawak Government&#8217;s digital transformation agenda.<\/p>\n\n\n\n<p>The digital initiatives were launched by\nthe Minister for Tourism, Creative Industry and Performing Arts Dato Sri Abdul\nKarim Rahman Hamzah. Also in attendance were the Permanent Secretary of\nMinistry of Tourism, Creative Industry and Performing Arts Sarawak Hii Chang\nKee and&nbsp; Sarawak Tourism Board chief\nexecutive officer Puan Sharzede Datu Haji Salleh Askor.<\/p>\n\n\n\n<p>During his speech, Abdul Karim said STB\nInTel would provide another component in Sarawak&#8217;s digital tourism strategies.\nThe government to business (G2B) data-sharing initiative will enable ministry\nand tourism industry stakeholders to leverage the data compiled from government\nagencies and tourism websites, in addition to Google Analytics, to monitor the\neffectiveness of tourism strategies, identify new key opportunities and create\nnew initiatives and policy recommendations in the near future. <\/p>\n\n\n\n<p>\u201cA data sharing platform such as STB InTel\nwill help ensure a cohesiveness between the public and private sector as we\nwork together to create more informed strategies and develop more targeted\nproducts,\u201d he added.<\/p>\n\n\n\n<p>The LVG partnership will create a learning\nand networking platform for tourism professionals to promote destinations and\ntourism products. Sarawak is the first state in Malaysia to use the learning\nmanagement system at the B2B level to connect and collaborate with tourism\nprofessionals worldwide.<\/p>\n\n\n\n<p>\u201cSince the onboarding of these modules in\nearly April, there are currently 1,346 outbound tour operators in the region\nwho are ready to enrol in the course. We expect over 10,000 selective travel\nagents to be trained under the course by year&#8217;s end on 31 December 22. The\nprogramme will assign 1,000 new users for the course every month with\npromotions lined up in India, the Nordic market, and the UK in the months to\ncome.&#8221; Abdul Karim said.<\/p>\n\n\n\n<p>&#8220;I would like to praise Sarawak\nTourism Board for this effort, and I look forward to more digital\ntransformation initiatives that will increase the tourism sector&#8217;s efficiencies\nand productivity,&#8221; Abdul Karim added.<\/p>\n\n\n\n<p>On the partnership with LVG, STB chief\nexecutive officer Puan Sharzede Datu Haji Salleh Askor was confident that the\ne-learning platform would provide the relevant information on how to promote\nSarawak to international travel tour operators, especially LVG&#8217;s current\nsubscribers, which includes those from China, India, Indonesia, Japan, Korea,\nthe Philippines, Thailand and Malaysia.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\n<\/p>\n\n\n\n<p>Under this initiative, five modules on Sarawak\u2019s\nCulture, Adventure, Nature, Food and Festivals (CANFF) have been created to\nhighlight the wonders of Sarawak. The modules will take participants through a\ndetailed tour of Sarawak and make Sarawak a priority when it comes to promoting\npreferred destinations.<\/p>\n\n\n\n<p>For more information on Sarawak\u2019s tourism visit <a href=\"http:\/\/www.sarawaktourism.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">www.sarawaktourism.com<\/a> <\/p>\n\n\n\n<p><em>(Your Stories: STB)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SARAWAK, 12 May 2022: Sarawak Tourism Board (STB) charted another milestone this week by launching its online data management platform, STB InTel and an E-learning platform. The platform is powered by Lotus Voyager Group (LVG) as part of STB\u2019s ongoing efforts to digitalise the tourism industry. These data-based initiatives will further enhance Sarawak\u2019s destination visibility [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1321,4273,3988],"tags":[],"class_list":{"0":"post-204687","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-malaysia-mekong-region","7":"category-sarawak","8":"category-stories"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sarawak accelerates digital game plan - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2022\/05\/sarawak-accelerates-digital-game-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sarawak accelerates digital game plan - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"SARAWAK, 12 May 2022: Sarawak Tourism Board (STB) charted another milestone this week by launching its online data management platform, STB InTel and an E-learning platform. 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