{"id":204208,"date":"2022-04-27T02:15:12","date_gmt":"2022-04-26T19:15:12","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=204208"},"modified":"2022-04-27T03:06:30","modified_gmt":"2022-04-26T20:06:30","slug":"india-launches-traditional-medicine-centre","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2022\/04\/india-launches-traditional-medicine-centre\/","title":{"rendered":"India launches traditional medicine centre"},"content":{"rendered":"\n<p>MUMBAI, 27 April 2022: Thomas Cook (India) Limited staged\nthe end-to-end delivery of the recent groundbreaking ceremony and event for the\nworld&#8217;s first World Health Organization (WHO) Global Centre for Traditional\nMedicine in Jamnagar, Gujarat. <\/p>\n\n\n\n<p>The groundbreaking ceremony and launch of the new WHO global centre for traditional medicine in Jamnagar, Gujarat, India, took place on 21 April.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2022\/04\/Thomas-Cook-India-600x338.jpg\" alt=\"\" class=\"wp-image-204230 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/figure><\/div>\n\n\n\n<p>Thomas Cook India was hired as the exclusive event\nmanagement agency to launch the WHO Global Centre for Traditional Medicine.\nThis global project will focus on data, innovation, and sustainability while\noptimising the use of traditional medicine in healthcare and wellness. Funded\nby India, the project&#8217;s investment stands at around USD250 million.<\/p>\n\n\n\n<p>Around 80% of the world&#8217;s population is estimated to use\ntraditional medicine, and about 170 of the 194 WHO member states have reported\nthe use of traditional medicine. Their governments asked for WHO&#8217;s support to\ncreate a body of reliable evidence and data on traditional medicine practices\nand products worldwide.<\/p>\n\n\n\n<p>Following the groundbreaking ceremony, the WHO centre will\nbe designed to engage and benefit all world regions, while Jamnagar, India,\nwill become a traditional medicine hub for Asia. <\/p>\n\n\n\n<p>Traditional medicine is also increasingly prominent in the\nworld of modern science. Some 40% of approved pharmaceutical products today\nderive from natural substances, highlighting the vital importance of conserving\nbiodiversity and sustainability. For example, the discovery of aspirin drew on\ntraditional medicine formulations using the bark of the willow tree; the\ncontraceptive pill was developed from the roots of wild yam plants and child\ncancer treatments have been based on the rosy periwinkle. Nobel-prize winning\nresearch on artemisinin for malaria control started with a review of ancient\nChinese medicine texts.<\/p>\n\n\n\n<p>India&#8217;s Prime Minister Shri Narendra Modi and the WHO\nDirector-General Dr Tedros Ghebreyesus led the groundbreaking ceremony at the\nlandmark event attended by more than 2,000 VIPs. Thomas Cook India managed the\nevent for the WHO and Ministry of Ayush, Government of India. <\/p>\n\n\n\n<p><em>(Wikipedia: The Ministry of Ayush, a ministry of the Government of India, is responsible for developing education, research and propagation of indigenous and alternative medicine systems in India. Ayush is derived from the names of the alternative healthcare systems covered by the ministry: Ayurveda, Yoga, Naturopathy, Unani, Siddha, and Homoeopathy)<\/em><\/p>\n\n\n\n<p>In addition to the event, Thomas Cook was also responsible\nfor managing public relations and media outreach for the government\u2019s\nprestigious Global Ayush Investment &amp; Innovation Summit in Gandhinagar.<\/p>\n\n\n\n<p>Thomas Cook (India) Limited President &amp; Country Head \u2013\nHolidays, MICE, Visa Rajeev Kale commented: &#8220;We were honoured to be\nselected as the exclusive event management agency for the Ministry of Ayush&#8217;s\ngroundbreaking ceremony for the world&#8217;s first World Health Organization (WHO)\nGlobal Centre for Traditional Medicine.&#8221; <\/p>\n\n\n\n<p><em>(Source: Thomas Cook (India) Ltd)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MUMBAI, 27 April 2022: Thomas Cook (India) Limited staged the end-to-end delivery of the recent groundbreaking ceremony and event for the world&#8217;s first World Health Organization (WHO) Global Centre for Traditional Medicine in Jamnagar, Gujarat. The groundbreaking ceremony and launch of the new WHO global centre for traditional medicine in Jamnagar, Gujarat, India, took place [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[355,3991],"tags":[],"class_list":{"0":"post-204208","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-india","7":"category-travel-companies"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>India launches traditional medicine centre - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2022\/04\/india-launches-traditional-medicine-centre\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"India launches traditional medicine centre - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"MUMBAI, 27 April 2022: Thomas Cook (India) Limited staged the end-to-end delivery of the recent groundbreaking ceremony and event for the world&#8217;s first World Health Organization (WHO) Global Centre for Traditional Medicine in Jamnagar, Gujarat. 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