{"id":203890,"date":"2022-04-20T03:15:23","date_gmt":"2022-04-19T20:15:23","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=203890"},"modified":"2022-04-20T07:15:49","modified_gmt":"2022-04-20T00:15:49","slug":"its-only-busan-to-make-it-happen","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2022\/04\/its-only-busan-to-make-it-happen\/","title":{"rendered":"It\u2019s only Busan to make it happen"},"content":{"rendered":"\n

BUSAN, 20 April 2022: Busan has long\nbeen referred to as the maritime capital of Northeast Asia. The city has a\nbrand identity of \u2018International\nindustrial Logistics City\u2019, thanks to its location, which is a\ncentre of logistics between China and Japan, near the pacific rim. <\/p>\n\n\n\n

Pivoting around the West Busan, where the Busan port and Gimhae international airport are located, the west strait serves as a land, sea, and air hub from Asia to Africa, and the east one plays a role as a gateway from the Pacific Rim to Korea to Japan. The northern area is a starting and ending point for the Silk Road connecting to the Eurasian Continent as well as an outpost for the logistics of the East Sea in the era of the unified Korean Peninsula. <\/p>\n\n\n\n

With the economy and traffic developed throughout the city, Busan has experienced the development of the shipping and port industries, which are the foundation for tourism, convention, and cultural industries. It has earned another name in each field and has long been referred to, such as \u2018Asia\u2019s 4th<\/sup> largest tourism and convention city\u2019, \u2018Asian Hollywood\u2019, and \u2018Korea\u2019s first international tourism city. Busan, a centre of maritime logistics with natural tourist attractions, has a unique charm that plays a key role in maintaining its superiority in the MICE (Meetings, Incentives, Conference & Exhibitions) industry, encompassing all business events.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Busan\u2019s maritime MICE is an attractive\nproduct in the global market as it is one of the few maritime \u2018Bleisure Cities\u2019 where both business\nand leisure are available. Some cities may provide bleisure travel, but only a\nfew are destinations for maritime bleisure. Busan has iconic beaches not only\nHaeundae and Gwangalli, but also Songdo, Cheongsapo, Songjeong, and Dadaepo,\nwhich remind visitors from home and abroad of the sea. One of Busan\u2019s strengths is its\nunmatched tourist attractions, with numerous hotels and local restaurants\nserving various menus along the beach.<\/p>\n\n\n\n

When the\nKorean Ministry of Culture, Sports and Tourism(MCST) selected an \u2018International\nTourism City in Korea\u2019 in 2020, Busan was named the\ncountry\u2019s first international tourist city. The city was\nofficially recognized as one and only MICE destination after going viral.<\/p>\n\n\n\n

Recently,\nthe sea of Busan has been reborn as a core infrastructure that leads the MICE\nindustry beyond a tourist destination. In the same year, after the MCST chose\nBusan as Korea\u2019s International Tourism City, the ministry\nalso designated an area of the same city as an International Conference Complex\nZone to make the best MICE city, where \u2018HAEVENUE\u2019 (Haeundae International Conference Complex)\u2019\nis an area with a size of 2,390,000\u33a1 including BEXCO in\nthe Centum City business district, Nurimaru APEC House, and luxury hotels in\nHaeundae. Busan\u2019s potential for MICE was highly evaluated\nwith the successful hosting of APEC South Korea 2005, 2012 Lions Clubs\nInternational Convention, 2019 ASEAN-ROK Commemorative Summit.<\/p>\n\n\n\n

In\nparticular, \u2018World Ocean Forum (WOF)\u2019,\nconsidered the Davos forum in the maritime sector, is a good example of\ncombining the sea of Busan with its MICE industry. The WOF approached the sea,\na tourist attraction, as a source of human prosperity, gathering global marine\nand environment experts and ranking officials to come up with solutions. The forum,\nheld 15 times until last year, created new values and global business.<\/p>\n\n\n\n

As such,\nBusan, which has a higher future potential as a MICE destination, is about to\nhost a series of international events to raise its global status as a \u2018maritime city Busan\u2019 and \u2018MICE\ncity\u2019.<\/p>\n\n\n\n

\"\"
\u00a9 Korea International Freight Forwarders Association (KIFFA)<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

First, the \u2018FIATA World\nCongress 2022\u2019 is the\nso-called ‘Logistics Olympics’, in which FIATA, the world’s largest logistics\norganization, established in 1926, participates in 40,000 members from 108\ncountries and tours its member countries annually. This year’s congress, under\nthe theme of ‘Uniting for Global Solutions’, will be attended by 2,000 experts,\ngovernment officials, and international organizations at BEXCO from 11\nSeptember for six days to discuss changes and innovations in the global\nlogistics industry after the 4th industrial revolution.<\/p>\n\n\n\n

\"\"
@ 7IMDC official website<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Following the FIATA World Congress 2022, another maritime-related global conference, \u2018the 7th<\/sup> International Marine Debris Conference (7IMDC)\u2019 will be held in Busan. The conference, which has been hosted exclusively in the United States since 1984, is being held for the first time in another country this year. Busan didn\u2019t miss this chance. Ideas and practices in all areas of marine waste prevention and management, including monitoring, R&D, public-private cooperation, education, and the policy, will be shared and disseminated by approximately 700 experts and stakeholders from the Korean Ministry of Oceans and Fisheries (MOF), the US National Oceanic and Atmospheric Administration (NOAA) and other governments, NGOs, international organizations, research institutes, and corporations.<\/p>\n\n\n\n

Busan\nreceived high praise for its experience and know-how in hosting large-scale\ninternational events. In addition, it has offices in oceans and fisheries and\nis leading marine environmental policies based on excellent tourism and MICE\ninfrastructure.<\/p>\n\n\n\n

An\nofficial from the Busan Convention Bureau said, “Busan, the hub of marine\nlogistics in Northeast Asia, with beautiful sea and abundant tourist\nattractions, has built MICE infrastructure for a long time and collected data\nbased on the evaluation of global visitors. I am confident that the city will\nemerge as a global MICE destination leading the post corona era.”<\/p>\n\n\n\n

For the full report:<\/strong> https:\/\/bto.or.kr\/cvbeng\/CMS\/Board\/Board.do?mCode=MN040&mode=view&mgr_seq=84&board_seq=2261<\/a><\/p>\n\n\n\n

For more information on Busan, Please\nsubscribe to Busan CVB Newsletter!<\/strong><\/p>\n\n\n\n

https:\/\/forms.gle\/qNk2YKtqgr1b4HuGA<\/a><\/p>\n\n\n\n

(Your Stories: Busan Convention Bureau)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

BUSAN, 20 April 2022: Busan has long been referred to as the maritime capital of Northeast Asia. The city has a brand identity of \u2018International industrial Logistics City\u2019, thanks to its location, which is a centre of logistics between China and Japan, near the pacific rim. Pivoting around the West Busan, where the Busan port […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4257,4359,3,3988],"tags":[],"class_list":{"0":"post-203890","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-asia-pacific","7":"category-busan","8":"category-news","9":"category-stories"},"yoast_head":"\nIt\u2019s only Busan to make it happen - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2022\/04\/its-only-busan-to-make-it-happen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It\u2019s only Busan to make it happen - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"BUSAN, 20 April 2022: Busan has long been referred to as the maritime capital of Northeast Asia. The city has a brand identity of \u2018International industrial Logistics City\u2019, thanks to its location, which is a centre of logistics between China and Japan, near the pacific rim. 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