{"id":203786,"date":"2022-04-18T06:15:17","date_gmt":"2022-04-17T23:15:17","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=203786"},"modified":"2022-04-18T06:40:31","modified_gmt":"2022-04-17T23:40:31","slug":"sustainable-travel-wins-our-attention","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2022\/04\/sustainable-travel-wins-our-attention\/","title":{"rendered":"Sustainable travel wins our attention"},"content":{"rendered":"\n

SINGAPORE, 18 April 2022: Booking.com released new research\nlast week gleaned from more than 30,000 travellers across 32 countries that\nsuggest sustainable travel has gained our attention.<\/p>\n\n\n\n

Research showed that 72% of Singapore travellers say they\nwant to travel more sustainably over the coming year, an increase over what\nsurfaced through the company’s 2021 data. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

With 77% of Singapore travellers confirming that sustainable\ntravel is important to them, over half of all local respondents (57%) cited\nthat recent news about climate change has influenced them to make more\nsustainable travel choices. <\/p>\n\n\n\n

To that end, over a third (32%) of Singapore travellers say\nthat the sustainability efforts of accommodations and transport providers play\na strong role in their property and transport decisions, respectively. In fact,\n69% of Singapore travellers say they would be more likely to choose a\nsustainable accommodation – whether they were looking specifically for one or\nnot.<\/p>\n\n\n\n

In search of more sustainable stays<\/strong><\/p>\n\n\n\n

Awareness and visibility of more sustainable stays continue,\nwith close to half (48%) of Singapore travellers confirming they have seen a\nsustainable accommodation on an online travel site over the past year and 37%\nindicating that they actively look for information on the sustainability\nefforts of a property before they book. <\/p>\n\n\n\n

Even more encouraging are the 54% of Singapore travellers\nwho say they have actually stayed in a sustainable accommodation over the past\nyear. <\/p>\n\n\n\n

However, while a vast majority (84%) of Singapore travellers\nintend to stay in a sustainable property at least once in the coming year,\nthere is still more to do to make more sustainable stay options easier to find\nfor everyone. Of those who didn\u2019t stay in a sustainable accommodation over the\npast year, 30% said they didn\u2019t know they existed. While this is down 17% from\n2021, indicating that awareness is growing, nearly one in three (31%) said they\nstill didn\u2019t know how to find them. More than half (56%) admit that they don\u2019t\nactively look for the sustainability efforts of a property before they book,\nbut if made easily accessible, they say they will review it, which further\nunderlines the importance of making this sustainability information transparent\nand understandable for a broad audience of travellers.<\/p>\n\n\n\n

Alternative destinations and timing<\/strong><\/p>\n\n\n\n

There is consensus amongst Singapore travellers on wanting\nto avoid busy and over-visited destinations, with almost a third (31%) saying\nthat they chose to travel outside of peak season and over a quarter (27%)\nchoosing to go to a less popular travel destination over the last 12 months to\navoid overcrowding. <\/p>\n\n\n\n

To that end, when thinking about future trips, 37% said\nthey’d be willing to exclusively travel outside of peak season to avoid\novercrowding, and over half (64%) revealed that they would avoid popular\ntourist destinations and attractions to ensure more even dispersal of the\nimpact and benefits of their visit. Almost a third (29%) would even be willing\nto choose an alternative to their preferred destination to help avoid\novercrowding.<\/p>\n\n\n\n

On the flip side, 43% struggle to find appealing\ndestinations that are less crowded and 41% feel like it’s not possible to find\nsustainable travel options in cities or other popular tourist destinations.\nThis indicates an opportunity for travel platforms to work with accommodation\nproviders in these destinations to help them progress on their sustainability\njourneys and in turn, highlight more sustainable options, as well as to help\nconsumers discover alternate times and places to take their trips without sacrificing\non experience.<\/p>\n\n\n\n

Connection to culture and local communities<\/strong><\/p>\n\n\n\n

A regenerative philosophy is influencing decision-making,\nwith 54% of Singapore travellers saying they want to leave the places they\nvisit better than when they arrived and two-thirds (64%) wanting to have\nexperiences that are representative of the local culture. In fact, almost a\nquarter (24%) say they have actively familiarised themselves with the local\ncultural values and traditions at their travel destination in advance of their\ntrips and approximately one in four (27%) would be willing to pay more for\ntravel activities to ensure they are giving back to local communities. <\/p>\n\n\n\n

The tipping point for transportation<\/strong><\/p>\n\n\n\n

Singapore travellers are also mindful of how far they\ntravel, how they get there and how they get around once they’re there. A\nquarter (25%) say they chose to travel to a destination closer to home to\nreduce their carbon footprint. One in four (25%) indicated that they researched\npublic transport and\/or options to rent a bicycle in their chosen destination.\nOver a quarter (27%) also chose to travel by train instead of a car for longer\ndistances and over a third (36%) say they feel ashamed to fly because of its\nimpact on the environment. When booking transportation for their trips, 39%\nactively look for sustainability information. <\/p>\n\n\n\n

While 54% reveal that they don\u2019t actively look for more\nsustainable transport options, it still has an impact on booking behaviour and\ncustomer satisfaction. For example, although 33% say sustainability efforts\ndon\u2019t play a strong role in their transport choices, they report that they can\ninfluence their final choice. And for the 28% who say that sustainability\nefforts play no role in their choice of transportation, knowing that the\ntransport option booked follows sustainability best practices still makes them\nfeel good, opening up a wide range of opportunities to grow consideration for\nmore sustainable options across the entire trip experience.<\/p>\n\n\n\n

\u201cWith increased pressure on our natural resources and the\nundeniable impact our way of life is having on the environment, we are 100%\ncommitted to leading the industry in charting a more mindful and responsible\ncourse for the future of travel,\u201d said Booking.com CEO Glenn Fogel.<\/p>\n\n\n\n

\u201cWe have ambitious goals for what we want to achieve, but\ntogether with our partners across the industry and the passion of our\ninnovative employees, we can continue to make it easier for everyone to\nexperience the world in a more mindful and responsible way. We believe that\ntravel is and should remain a powerful force for good, bringing enhanced\ncultural understanding, socio-economic opportunities for countless communities\nand the potential to help rejuvenate and protect our planet for the long term.\u201d<\/p>\n\n\n\n

(Source: Booking.com)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

SINGAPORE, 18 April 2022: Booking.com released new research last week gleaned from more than 30,000 travellers across 32 countries that suggest sustainable travel has gained our attention. Research showed that 72% of Singapore travellers say they want to travel more sustainably over the coming year, an increase over what surfaced through the company’s 2021 data. […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[246,1581],"tags":[],"class_list":{"0":"post-203786","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-singapore","7":"category-trends"},"yoast_head":"\nSustainable travel wins our attention - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2022\/04\/sustainable-travel-wins-our-attention\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sustainable travel wins our attention - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE, 18 April 2022: Booking.com released new research last week gleaned from more than 30,000 travellers across 32 countries that suggest sustainable travel has gained our attention. 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