{"id":203659,"date":"2022-04-12T06:15:59","date_gmt":"2022-04-11T23:15:59","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=203659"},"modified":"2022-04-12T06:33:42","modified_gmt":"2022-04-11T23:33:42","slug":"shr-set-to-double-revenue-in-2022","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2022\/04\/shr-set-to-double-revenue-in-2022\/","title":{"rendered":"SHR set to double revenue in 2022"},"content":{"rendered":"\n<p>BANGKOK, 12 April 2022: S Hotels &amp; Resorts Pcl, the\nflagship hospitality arm of Singha Estate Pcl, expects a return to robust\ngrowth this year, forecasting record-high revenue of THB8.5 billion in 2022.<\/p>\n\n\n\n<p>That would double the YoY growth compared with&nbsp;2021, which closed with THB4.5 billion in revenue. In a media statement on its 2022 financial objectives, the group said it would become the second-highest revenue earner among Thai hotel operators listed on Thailand&#8217;s stock exchange.<\/p>\n\n\n\n<ul class=\"wp-block-gallery aligncenter columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2022\/04\/Mr.-Dirk-De-Cuyper-600x400.jpeg\" alt=\"\" data-id=\"203705\" data-link=\"https:\/\/www.ttrweekly.com\/site\/?attachment_id=203705\" class=\"wp-image-203705 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2022\/04\/SAii-Phi-Phi-Island-Village-Aerial-1.jpeg\" alt=\"\" data-id=\"203707\" data-link=\"https:\/\/www.ttrweekly.com\/site\/?attachment_id=203707\" class=\"wp-image-203707 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure><\/li><\/ul>\n\n\n\n<p>Driving direct bookings is now the priority in 2022. The\ncompany forecasts the revenue contribution from direct bookings will increase\nfrom an average of 10% in previous years to 30% of all booking revenue in 2022.<\/p>\n\n\n\n<p>\u201cWe foresee increasing demands in the hospitality business,\nincluding our properties in the five top leisure destinations, particularly in\nthe UK and The Maldives, whose contributions are accounted for 44% and 28%,\nrespectively,\u201d said S Hotels &amp; Resorts Pcl Chief Executive Officer Dirk De\nCuyper,<\/p>\n\n\n\n<p>\u201cIn the UK, experts project the revenue per available room\nor RevPAR to return to the pre-pandemic level of 2019; while the upside to\nrestore 2022 RevPAR to pre-Brexit level is expected from MICE (Meetings,\nIncentive Travel, Conventions, Exhibitions) activities, around 50% of which\ncontaining in-person components, setting at hotels. <\/p>\n\n\n\n<p>\u201cThe Maldives also sees strong demand thanks to the return\nof visitors from Europe and the Middle East. In addition, the Maldivian\ngovernment expects the estimated tourist arrivals to the Maldives in 2022 to\nincrease from the same period last year by 21%, reaching 1.6 million visitors.\u201d<\/p>\n\n\n\n<p>\u201cTourism growth is also expected in other destinations, such\nas Fiji, Mauritius, and Thailand, as Covid-19-related travel restrictions in\neach market begin to ease. We, therefore, are confident that the macro trends\nwill significantly contribute to our revenues, considering we have an average\nof 30% repeat guests in our hotels.\u201d<\/p>\n\n\n\n<p>Group expansion opportunities focus on resort projects at\ncoastal locations in the Asia-Pacific, the Mediterranean, and the Indian Ocean,\nrequiring an investment of around THB4.5 billion to fund acquisitions and\ntriple its portfolio by 2024. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>BANGKOK, 12 April 2022: S Hotels &amp; Resorts Pcl, the flagship hospitality arm of Singha Estate Pcl, expects a return to robust growth this year, forecasting record-high revenue of THB8.5 billion in 2022. That would double the YoY growth compared with&nbsp;2021, which closed with THB4.5 billion in revenue. In a media statement on its 2022 [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[640,8],"tags":[],"class_list":{"0":"post-203659","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-hotels","7":"category-thailand"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SHR set to double revenue in 2022 - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2022\/04\/shr-set-to-double-revenue-in-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SHR set to double revenue in 2022 - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"BANGKOK, 12 April 2022: S Hotels &amp; Resorts Pcl, the flagship hospitality arm of Singha Estate Pcl, expects a return to robust growth this year, forecasting record-high revenue of THB8.5 billion in 2022. 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