{"id":203353,"date":"2022-04-05T05:15:00","date_gmt":"2022-04-04T22:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=203353"},"modified":"2022-04-05T05:59:22","modified_gmt":"2022-04-04T22:59:22","slug":"malaysia-navigates-recovery-path","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2022\/04\/malaysia-navigates-recovery-path\/","title":{"rendered":"Malaysia navigates recovery path"},"content":{"rendered":"\n

KUALA LUMPUR, 5 April 2022: Tourism Malaysia is plotting its marketing path for the next five years outlined in its Strategic & Marketing Plan 2022-2026 as it seeks to steer the country’s recovery following the reopening of borders on 1 April.<\/p>\n\n\n\n

The plan launched by Dato’ Sri Hajah Nancy Shukri, Minister\nof Tourism, Arts and Culture Malaysia, last week, focuses on domestic tourism\npromotion as well as international tourism recovery, with greater emphasis on\ndigital adoption, innovation, health and safety.<\/p>\n\n\n\n

Core elements: <\/strong><\/p>\n\n\n\n

  1. Boost domestic tourism; <\/li>
  2. Forge smart partnerships; <\/li>
  3. Enhance tourism promotion (online\/offline); <\/li>
  4. Optimise strategic communication and media engagement; <\/li>
  5. Undertake strategic transformation.<\/li><\/ol>\n\n\n\n

    Meanwhile, the new approach in marketing strategy, among\nothers, outlines a priority in creative and digital marketing, enhancing mix\npromotion, shifting to emotional and sentiment-based promotions, moving to\ncustomised markets, and strengthening the brand.<\/p>\n\n\n\n

    Tourism Malaysia Strategic & Marketing Plan was\ndeveloped based on National Tourism Policy 2020-2030, National Ecotourism Plan\n2016-2025, National Cultural Policy (DAKEN) 2021 and UNWTO Sustainable\nDevelopment Goals (SDGs). The strategies are also formulated on market trends\nand sentiments, secondary data research as well as input from stakeholders and\nindustry players.<\/p>\n\n\n\n

    As domestic tourism continues to drive the recovery,\nMalaysia is also gearing up to welcome international travellers by targeting to\nattract 2 million tourist arrivals with a contribution of RM8.6 billion this\nyear.<\/p>\n\n\n\n

    Dato\u2019 Sri Hajah Nancy said: \u201cWith the widespread vaccination\nroll-out, lifting of travel restrictions, good coordination and information on\ntravel protocols, it is hoped that it will speed up the recovery of\ninternational tourism.<\/p>\n\n\n\n

    “We are anticipating the return of international\ntourists, especially from the neighbouring countries and medium and long-haul\nmarkets, with medical and business travel is expected to regain momentum,”\nsaid Nancy.<\/p>\n","protected":false},"excerpt":{"rendered":"

    KUALA LUMPUR, 5 April 2022: Tourism Malaysia is plotting its marketing path for the next five years outlined in its Strategic & Marketing Plan 2022-2026 as it seeks to steer the country’s recovery following the reopening of borders on 1 April. 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