{"id":203304,"date":"2022-04-04T05:15:20","date_gmt":"2022-04-03T22:15:20","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=203304"},"modified":"2022-04-04T06:16:02","modified_gmt":"2022-04-03T23:16:02","slug":"tourism-malaysia-rolls-out-promotions","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2022\/04\/tourism-malaysia-rolls-out-promotions\/","title":{"rendered":"Tourism Malaysia rolls out promotions"},"content":{"rendered":"\n<p>PUTRAJAYA, 4 April 2022: After Malaysia&#8217;s borders reopened on 1 April to international travellers, Tourism Malaysia said it was ready to re-embark on a global advertising campaign by leveraging the <em><strong>&#8216;Malaysia, Truly Asia&#8217;<\/strong><\/em> branding to boost inbound tourism while domestic tourism would continue to drive recovery in the short-term.<\/p>\n\n\n\n<p>With more than 100 promotional activities lined up to\nincrease visibility, the online and offline promotional strategies will be\nconducted via smart partnerships, networking sessions, seminars, webinars,\nroadshows, joint promotions, and familiarisation trips through a global network\nof 30 Tourism Malaysia offices worldwide as well as six marketing\nrepresentatives abroad.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2019\/12\/malaysia-600x400.jpg\" alt=\"\" class=\"wp-image-171516 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\" \/><\/figure><\/div>\n\n\n\n<p>Minister of Tourism, Arts and Culture Malaysia, YB Dato\u2019 Sri\nHajah Nancy Shukri said: \u201cThe full reopening of borders is indeed a huge relief\nfor the tourism industry as we welcome more international tourists, newcomers\nand regulars alike, to further boost our economy.<\/p>\n\n\n\n<p>\u201cTherefore, we hope for a strong rebound in our market as\nthe border reopening will open doors for the tourism revival to bolster\nrecovery. We are targeting to attract 2 million international tourist arrivals\nthis year with more than MYR8.6 billion in tourism receipts.\u201d <\/p>\n\n\n\n<p>She made the comments after greeting international\npassengers of Etihad Airways at Kuala Lumpur International Airport (KLIA) on\nFriday.<\/p>\n\n\n\n<p>More than 110 international flights landed in Malaysia on\nthe reopening day at both KLIA and KLIA 2.<\/p>\n\n\n\n<p>Malaysia set up Langkawi International Travel Bubble (LITB)\nto kick-start international travel on 15 November 2021. This pilot scheme drew\n5,800 visitors from abroad and generated more than MYR28 million during the\nfirst three-month.<\/p>\n\n\n\n<p>As of 18 March 2022, LITB has successfully registered 9,196\ninternational arrivals, with the top 10 tourist generating markets coming from\nthe UK (948), USA (692), Australia (639), Germany (433), Yemen (421), Indonesia\n(371), South Korea (347), Thailand (343), Sweden (286), and Saudi Arabia (221).<\/p>\n\n\n\n<p>Before the pandemic, Malaysia registered 26.1 million\ntourist arrivals and MYR86.14 billion tourist receipts, placing it among the\nmajor tourism destinations of the world.<\/p>\n\n\n\n<p><em>About Tourism Malaysia<\/em><\/p>\n\n\n\n<p><em>Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts &amp; Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. <\/em><\/p>\n\n\n\n<p>(SOURCE: Tourism Malaysia)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PUTRAJAYA, 4 April 2022: After Malaysia&#8217;s borders reopened on 1 April to international travellers, Tourism Malaysia said it was ready to re-embark on a global advertising campaign by leveraging the &#8216;Malaysia, Truly Asia&#8217; branding to boost inbound tourism while domestic tourism would continue to drive recovery in the short-term. With more than 100 promotional activities [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4170,1321],"tags":[],"class_list":{"0":"post-203304","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-destinations","7":"category-malaysia-mekong-region"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tourism Malaysia rolls out promotions - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2022\/04\/tourism-malaysia-rolls-out-promotions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tourism Malaysia rolls out promotions - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"PUTRAJAYA, 4 April 2022: After Malaysia&#8217;s borders reopened on 1 April to international travellers, Tourism Malaysia said it was ready to re-embark on a global advertising campaign by leveraging the &#8216;Malaysia, Truly Asia&#8217; branding to boost inbound tourism while domestic tourism would continue to drive recovery in the short-term. 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