1.0TTR Weeklyhttps://www.ttrweekly.com/siteTTR WEEKLYhttps://www.ttrweekly.com/site/author/e-newswire/GHA research: Keep loyalty points simple - TTR Weeklyrich600338<blockquote class="wp-embedded-content" data-secret="L6z3NMjUei"><a href="https://www.ttrweekly.com/site/2025/05/gha-research-keep-loyalty-points-simple/">GHA research: Keep loyalty points simple</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.ttrweekly.com/site/2025/05/gha-research-keep-loyalty-points-simple/embed/#?secret=L6z3NMjUei" width="600" height="338" title="“GHA research: Keep loyalty points simple” — TTR Weekly" data-secret="L6z3NMjUei" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://www.ttrweekly.com/site/wp-content/uploads/2025/05/Global-Hotel-Alliance.png1200630DUBAI, UAE, 1 May 2025: New research from Global Hotel Alliance (GHA) identifies three trends shaping the future of hotel loyalty — simplicity, personalisation, and experiences over discounts. Independent hotel loyalty programmes that deliver on these fronts are gaining ground on their larger counterparts. The GHA study reveals that travellers prefer clarity, flexibility, and meaningful […]