The objective was to capture new business opportunities across corporate meetings, incentives, conventions and exhibitions and strengthen its foothold across Asia Pacific.

Business Events Sarawak (BESarawak) led the delegation, conducting sales and networking activities at the pavilion at the China National Convention Centre Phase II to showcase Sarawak’s diverse business events capabilities, with particular emphasis on the growing corporate meetings and incentive travel market. 

Combining meeting and convention facilities, international-standard hospitality, immersive cultural and nature-based experiences, and professional event services, Sarawak offers Chinese organisers a distinctive destination for corporate programmes, international conventions and exhibitions.

The participation reinforces Sarawak’s positioning as the Legacy Capital of Business Events in Malaysia and Borneo, where events are designed to deliver lasting social, economic and environmental value.

China remains one of Sarawak’s key international visitor markets, supported by growing travel demand between China and Malaysia. Tourism Malaysia reported 3.7 million Chinese visitor arrivals from January to August 2026, up 13.4% year-on-year. Coupled with visa-free entry and onward connectivity to Sarawak through Kuala Lumpur and Singapore, this growing market offers Sarawak opportunities to expand its share of China’s business events market.

Beyond tourism, Sarawak’s growing economic engagement with China presents further opportunities for business events, particularly in sectors such as renewable energy, advanced manufacturing and digital technology. These shared interests provide a platform for corporate meetings, industry conventions, exhibitions and knowledge exchanges that strengthen business collaboration and support Sarawak’s long-term development priorities.

Sarawak’s offerings also extend to educational and technical exchanges through its Academic Mobility Programme (Sarawak AMP), introduced in 2026 as the first to facilitate study tours and technical visits for educational institutions. The programme complements Sarawak’s wider business events offerings by creating opportunities for knowledge exchange and engagement with local industries.

Deputy Sarawak Secretary (Operation) and BESarawak Chairman Datu Hii Chang Kee said Sarawak’s growing economic ties with China offer opportunities to advance the destination’s development priorities through international business events.

“China is an important economic partner for Sarawak, with strengths in renewable energy, advanced manufacturing and digital technology that complement our ambitions under the Post-COVID-19 Development Strategy 2030 (PCDS 2030).”

“Business events provide a platform to build on these economic relationships by connecting industries, expertise and opportunities for collaboration. Our ambition goes beyond attracting international events. We want to ensure they contribute to stronger industries, greater innovation and long-term economic benefits for Sarawak.”

The Sarawak Pavilion at CIMX represents a more coordinated commercial approach, bringing together 10 industry partners across accommodation, travel and event services: Cat City Holidays, Hornbill & Horizon, Kuching Event Rental, Miri Marriott Resort & Spa, Mulu Marriott Resort & Spa, Pullman Kuching Hotel, Pullman Miri Waterfront Hotel, Sheraton Kuching, T.E.E.M. Event & Exhibition Management Sdn. Bhd. and Wah Tung Travel Sdn Bhd.

Their collective participation enables Chinese buyers and event organisers to explore tailored programmes, from corporate meetings and incentive experiences to international conventions, exhibitions, and industry exchanges. 

BESarawak Chief Executive Officer Jason Tan Chin Foo said the stronger industry presence reflects Sarawak’s ambition to translate growing interest from China into tangible business opportunities across different business event segments.

“Over the years, our engagements in China have generated strong interest from business event organisers in exploring Sarawak as a new destination, particularly for corporate meetings and incentive travel. Beyond our well-known natural and cultural attractions, interest has also centred on Sarawak’s business landscape and legacy impact approach, which combines destination discovery with opportunities for cultural exchange, industry engagement and business collaboration.”

“With our industry partners now coming together under one pavilion, we can offer buyers a more complete picture of Sarawak’s capabilities, converting market interest into business opportunities that benefit our local industry and economy.”

The Sarawak Pavilion at CIMX forms part of BESarawak’s continued expansion across Asia Pacific, providing access to an expected 5,000 Chinese industry professionals. The Sarawak delegation also paid a courtesy visit to Tourism Malaysia’s Beijing office to strengthen cooperation in market development, explore opportunities for joint promotion and enhance Sarawak’s visibility among Chinese business event buyers.

FOR more information, visit: www.businesseventssarawak.com

(Source: Your Stories — BESarawak)

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Whether it’s your first trip together or your tenth anniversary, these are the places where time slows down, and the island does all the heavy lifting.

Pantai Cenang Beach: Langkawi’s most famous beach is buzzing during the day, but as the sun sets, the vibe turns magical. Stroll along the shoreline hand in hand, enjoy cocktails at a beach bar, or sink your toes in the sand while the sky turns shades of pink and gold.

Tanjung Rhu Beach: For couples seeking solitude, Tanjung Rhu offers a quiet stretch of sand framed by limestone outcrops. It’s one of the island’s most peaceful sunset spots — the perfect place for a picnic blanket and a bottle of wine.

Sky Bridge at Gunung Mat Cincang: If you’re early risers, head up the cable car and Sky Bridge for a breathtaking sunrise. Watching the mist lift from the rainforest and the first rays spill across the horizon is an unforgettable way to start the day together.

Pantai Tengah: Just down from Cenang, this beach is less crowded and more laid-back, offering couples a cosy sundown without the crowds — great for those who prefer quiet over bustle.

Mount Raya Peak: Langkawi’s highest point is a hidden gem for sunrise seekers. Drive up before dawn and enjoy sweeping views as the island slowly wakes beneath you.

Sunrise tip

Bring along a light jacket if you’re heading for sunrise, as the air at higher viewpoints can be cool before the sun breaks.

For more information on Langkawi, visit: Naturally Langkawi 

(Source: Your Stories — Naturally Langkawi)

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Waffa Wahida binti Zainol, Tourism Manager, and Lina Azlina, Corporate Communications Manager, represented LADA in a joint working session with UK tourism industry players to introduce the uniqueness of Langkawi’s tourism products and explore strategic partnership opportunities.

This Tourism Malaysia programme serves as an important platform to expand the industry network through business meetings (B2B), seminar presentations, and travel mart sessions.

As a UNESCO Global Geopark, Langkawi continues to be promoted as a world-class tourism destination offering natural beauty, cultural heritage, and unique and meaningful tourism experiences.

Participation in the UK roadshow also supports Visit Malaysia Year 2026 aspirations to enhance Langkawi’s visibility on the international stage and attract more tourists from the UK market.

For more information on Langkawi, visit: Naturally Langkawi 

(Source: Your Stories — Naturally Langkawi)

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Under its newly launched tagline, ‘Sarawak: Gateway to Borneo’, Malaysia’s largest state is positioning itself as the natural starting point for exploring Borneo island, bringing together extraordinary biodiversity, UNESCO-recognised heritage, indigenous cultures and authentic community-led tourism experiences.

Sarawak’s participation at WTM supports extending the Visit Malaysia 2026 campaign into 2027, creating further opportunities for destination promotion and industry collaboration.

A new chapter: Sarawak, Gateway to Borneo

Officially unveiled on 19 August 2026 during the Soul of Borneo Gala Dinner, Sarawak’s refreshed destination identity replaces the previous ‘Sarawak: More to Discover’ tagline, introduced in 2019.

The new positioning reflects the state’s ambition to become the natural entry point for discovering Borneo, inviting visitors to explore its ancient rainforests, UNESCO World Heritage Sites, vibrant festivals and diverse indigenous communities.

At WTM London, Sarawak Tourism Board explores opportunities to bring the new identity to life through on-stand activities, including a proposed promotional video showcasing the destination’s unique appeal and reinforcing its ‘Gateway to Borneo’ positioning

The Board is also exploring a potential collaboration with AirBorneo to introduce the Discover Sarawak Pass and Kuching Stopover Programme.

Sarawak Tourism Board Chief Executive Officer Dr Sharzede Datu Hj Salleh Askor commented: “WTM London 2026 marks an exciting new chapter for Sarawak as we introduce our ‘Gateway to Borneo’ identity to the UK and international travel industry.

“Our refreshed positioning reflects our ambition to inspire travellers to discover Borneo through Sarawak, showcasing our extraordinary biodiversity, rich cultural heritage and authentic community experiences, while ensuring tourism creates meaningful benefits for our communities and protects our natural environment.

“As we look ahead to Visit Malaysia 2026–2027, we see tremendous opportunities to strengthen our partnerships with the UK travel trade, introduce new experiences and encourage more travellers to explore everything Sarawak has to offer.”

What’s new in Sarawak for 2026–2027?

Sarawak is highlighting a series of new attractions, tourism experiences and major international events this week at WTM London.

AirBorneo partnership to launch new tourism initiatives in 2027

Sarawak Tourism Board and AirBorneo have formalised a strategic tourism partnership, with two new initiatives scheduled to launch on 1 January 2027. The Discover Sarawak Pass will introduce integrated travel packages that combine flights, accommodation, transfers, and attractions, making it easier for visitors to explore the state. At the same time, the Kuching Stopover Programme will encourage transit passengers to extend their stay and experience the city’s cultural and heritage attractions. Leveraging AirBorneo’s growing route network and STB’s destination marketing expertise, the collaboration aims to increase international arrivals, encourage longer stays and spread tourism benefits across Sarawak, supported by joint international marketing campaigns and wider industry participation.

Malaysia Airlines partnership to strengthen UK market presence

Sarawak Tourism Board (STB) has formalised a strategic partnership with Malaysia Airlines through a proposed Memorandum of Understanding (MoU) signed this week at the World Travel Market (WTM) London 2026. 

The collaboration will strengthen Sarawak’s visibility through joint marketing campaigns, leveraging Malaysia Airlines’ established travel trade networks and consumer marketing channels to raise destination awareness and inspire more UK travellers to discover Sarawak. The partnership will also support the wider objectives of Visit Malaysia 2027, reinforcing Sarawak’s positioning as the Gateway to Borneo.

Borneo River Cruise – launching March 2027

Scheduled to commence operations in March 2027, Borneo River Cruise by Island Fun Holidays River Cruise is described as Borneo’s first and only long-stay river expedition. Aboard an intimate 16-cabin vessel, travellers will explore the remote Rajang River, discovering indigenous cultures, living heritage and authentic encounters with river communities. 

Two itineraries will be available: an eight-day/seven-night round-trip expedition and a five-day/four-night journey.

Sarawak Delta Geopark – UNESCO recognition

Sarawak Delta Geopark was designated a UNESCO Global Geopark in April 2026, becoming Sarawak’s first. The recognition celebrates the region’s exceptional geological heritage, biodiversity and cultural landscapes, creating further opportunities for nature-based tourism, education and sustainable exploration. The Wallace Centre in Santubong further complements the geopark’s tourism offerings by showcasing the legacy of naturalist Alfred Russel Wallace and Sarawak’s rich biodiversity, providing visitors with opportunities to deepen their understanding of the region’s natural and scientific heritage.

Rainforest World Music Festival – 30th Anniversary in 2027

Sarawak’s internationally renowned Rainforest World Music Festival (RWMF) will celebrate its 30th Anniversary in 2027. Held at Sarawak Cultural Village, the festival brings together international musicians, indigenous performers and cultural experiences against a spectacular rainforest backdrop.

SEA Games 2027 – Sarawak to co-host

Sarawak will co-host the 2027 Southeast Asian Games, with 18 sports scheduled to take place in the state. The event will provide a platform to showcase Sarawak’s sporting facilities, hospitality and tourism attractions to a regional and international audience.

Brooke Dockyard Industrial Heritage Museum – opened April 2026

Officially opened on 20 April 2026, the Brooke Dockyard Industrial Heritage Museum in Kuching celebrates Sarawak’s maritime and industrial history, with the HHY Zahora ship among its principal attractions. The museum recorded 50,130 visitors between 21 April and 12 June 2026, adding an important new cultural experience to Kuching’s tourism offering.

PATA Gold Awards 2026

Sarawak was named a Grand Title Winner in the Marketing category at the PATA Gold Awards 2026 for its Guinness World Records drone-relay initiative, recognising the destination’s innovative approach to tourism promotion.

For more information on Sarawak’s attractions and destination experiences, visit: https://www.sarawaktourism.com/web/home/index/

(Source: Your Stories — Sarawak Tourism Board)

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For families, Langkawi is an easy win. The island blends fun, education, and wow-factor attractions that keep kids engaged and parents relaxed. From aquariums to cultural landmarks, here are the top spots that guarantee smiles all around.

Langkawi SkyCab & SkyBridge: A must-do on the island. The steep cable car ride thrills kids, while the sweeping views from the curved SkyBridge leave everyone in awe.

Underwater World Langkawi: A favourite with children, this indoor attraction houses over 200 species, including penguins, stingrays, and sharks. Perfect for when the sun gets too hot outside.

Wildlife Park & Bird Paradise: An interactive zoo where children can feed animals like deer and parrots. It’s safe, clean, and educational — great for curious little minds.

Langkawi 3D Art Museum: This massive trick-art gallery is perfect for fun family photos. Expect kids to run from one exhibit to the next, excited about what’s next.

Mahsuri’s Tomb & Cultural Centre: Learn the legend of Mahsuri, an iconic Langkawi tale, while exploring traditional architecture and open grounds where kids can roam freely.

Family Tip: Mix indoor and outdoor attractions into your itinerary to keep kids from getting too tired. A morning on the cable car, followed by an afternoon at the aquarium, makes for a balanced day.

For more information, visit: Naturally Langkawi 

( Source: Naturally Langkawi).

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The move aims to strengthen portfolio awareness, clarify the experience for travellers and hotel owners, and accelerate growth through a unified platform and enhanced digital capabilities, while delivering a guest experience powered by local expertise.

Grounded in rigorous consumer research and guest feedback, this strategic evolution reflects how today’s travellers discover, evaluate, and book hotels, while preserving each independent property’s local character.

“We have a hotel for virtually every travel occasion, but many travellers only know a portion of our portfolio,” said Larry Cuculic, President and Chief Executive Officer, WorldHotels. “WorldHotels gives us a clearer way to tell our story. By connecting our brands, loyalty program and digital capabilities together under one masterbrand, we’re making it easier for travellers to understand who we are today, while enabling our hoteliers to better compete on a global scale and preserving the independence and individuality of our 4,000 hotels.”

Local Expertise at Global Scale

Unlike many large hospitality companies built around standardised experiences, WorldHotels is building its platform around local expertise. The transformation is designed to scale the knowledge of thousands of independent hoteliers throughout the global network — surfacing neighbourhood insights from on-the-ground hotel teams and making those local experiences easier for travellers to discover across the portfolio.

While individual property identities, signage and iconic flags will remain unchanged, the WorldHotels platform will expand cross-portfolio discovery, strengthen direct relationships with guests and increase visibility for hotel owners worldwide.

WorldHotels Rewards: A Unified Loyalty Programme for 70 Million Members

Central to the transformation is WorldHotels Rewards, a new, unified loyalty program that combines Best Western Rewards® and WorldHotels Rewards, bringing together approximately 70 million existing members. Simple, transparent, and rewarding, the new program introduces three streamlined membership tiers while protecting all current benefits, including status matching, member rates, and points that never expire. Members will retain their existing points value, enjoy additional opportunities to earn points, and gain access to a more connected global portfolio and a simplified rewards experience.

Additional details about the new loyalty programme will be announced on 16 November 2026. 

“WorldHotels Rewards was designed with our guests at the heart of every decision. Through extensive consumer research and member feedback, we learned travellers want a loyalty program that feels intuitive and transparent, that recognises them wherever they travel,” said Joelle Park, Chief Marketing Officer, WorldHotels. “By bringing our loyalty program together under WorldHotels Rewards, we’re making it easier for guests to discover the full breadth of our portfolio, find the right hotel for every journey and feel welcomed wherever they stay.”

Enhanced Digital Platform Designed to Scale Local Hospitality

To power this new rewards program and modernise guest engagement, WorldHotels has invested heavily in its digital infrastructure, launching a new website and redesigned mobile app. At the heart of the experience is a proprietary discovery platform built on more than 10,000 hours of insights gathered from hotel teams worldwide.

These insights will help travellers discover hotels, neighbourhoods, and experiences across the portfolio, with a user experience that makes it easy to manage bookings and loyalty activity. By connecting local expertise, loyalty, and digital discovery on a single platform, WorldHotels helps travellers explore more of its portfolio while increasing visibility and direct-booking opportunities for hotel owners.

WorldHotels Collection: Independent, Character-Rich Hotels

As part of this transformation, the portfolio’s upscale and luxury hotels will now be unified under WorldHotels Collection, a global platform for independent properties that preserves the individuality that increasingly drives traveller choice. WorldHotels Collection comprises six categories: WorldHotels Luxury, WorldHotels Elite, WorldHotels Distinctive, WorldHotels Crafted, WorldHotels Backdrop and WorldHotels Residences.

“The future of luxury hospitality isn’t about standardisation. It’s about helping exceptional independent properties compete and grow on a global stage, while remaining true to their identity,” said Ron Pohl, President of WorldHotels Collection. “WorldHotels Collection sits at the intersection of independence and scale, giving owners access to the commercial power, technology and demand drivers of a major hospitality network while maintaining the tailored, local experiences today’s travellers are seeking.”

WorldHotels Collection is expanding in some of the hospitality industry’s fastest-growing categories: WorldHotels Residences combines private homeownership with luxury hospitality services and brand affiliation, while WorldHotels Backdrop connects travellers with distinctive destinations where immersive natural settings and elevated accommodations converge. Together, these platforms expand growth opportunities for developers, owners, and independent operators seeking global distribution and brand recognition.

For more information, visit WorldHotels.com.

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The recognition highlights Centara’s commitment to delivering high-quality hospitality experiences that combine its signature Thai service standards with each destination’s distinctive cultural identity.

The accolade comes just eight months after Himalayan Hideaway Resort Pokhara officially opened on 6 February 2026, marking an important achievement in the property’s first year of operation. The recognition reflects Centara’s approach to delivering consistent hospitality standards while adapting guest experiences to local market characteristics.

As part of The Centara Collection, Himalayan Hideaway Resort Pokhara exemplifies Centara’s focus on developing distinctive, destination-inspired hospitality experiences across its international portfolio. Located in the tranquil hills of Kaskikot, overlooking the Annapurna mountain range and Phewa Lake, the 42-key resort combines contemporary comfort and personalised service with Nepal’s cultural heritage and natural surroundings.

The property blends Centara’s renowned Thai hospitality with authentic Nepali traditions, offering guests immersive experiences that reflect the destination’s character. These include guided village walks, local culinary journeys and wellness programmes, demonstrating how Centara integrates local identity into its hospitality offerings while maintaining its established service standards.

Prapaijit Thongma, General Manager of Himalayan Hideaway Resort Pokhara, The Centara Collection, said: “We are deeply honoured to receive the Best New Hotel/Resort 2026 award from the South Asian Travel Awards. This recognition is an important milestone for our team and reflects our commitment to delivering high standards of service and memorable guest experiences. Since opening earlier this year, we have been encouraged by the support of our guests, partners and the local community, and we remain dedicated to showcasing the unique character of Nepal through Centara’s signature hospitality.”

The South Asian Travel Awards recognise excellence across the hospitality and tourism industries in South Asia, honouring organisations for achievements in service quality, innovation and contributions to the region’s tourism sector.

The award further reinforces Centara Hotels & Resorts’ international brand recognition, reflecting the group’s continued focus on delivering quality hospitality through its diverse portfolio of hotels and resorts. The early achievement of Himalayan Hideaway Resort Pokhara highlights Centara’s commitment to bringing its Thai hospitality expertise to international destinations while embracing local culture to create differentiated guest experiences.

For more information about Centara Hotels & Resorts, please visit www.centarahotelsresorts.com

(Source: Your Stories — Centara Hotels & Resorts)

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Open to young players aged 4 to 16, the championship offers more than a chance to compete. It also lets them test their skills, earn valuable national ranking points, build confidence, and experience the excitement of competing in a professionally organised tournament.

Adding to the championship’s distinction, Fitz Club has earned the prestigious Gold Standard Tennis 10s & Junior Tennis Championship Venue Award, presented by the Director of School Tennis-10 and the Tournament Supervisor, in recognition of the exceptional experience delivered both on and off the court.

With support from Carabao, Ramayana Water Park, Supersports, Tecnifibre, and Vitala, the championship combines competitive tennis with a fun-filled family experience. Young players and their families can enjoy live food stations and refreshing treats prepared by Royal Cliff’s award-winning chefs, along with activities and dedicated play areas. Parents and players can also unwind with sports recovery services and treatments from Vitala and Cliff Spa. All players will receive a surprise welcome pack, while winners will receive special gifts from our sponsors.

Adding even more excitement to the weekend, the Family Halloween Party at Royal Cliff Beach Hotel on the evening of 31 October 2026 will feature the popular Haunted Castle, games and entertainment for the whole family.

Set against Pattaya’s beautiful seaside setting, the championship is designed to give young athletes an experience they will remember long after the final match. Whether stepping onto the court for the first time or working towards higher-level competition, every player has the opportunity to compete, connect and grow through tennis.

Fitz Club – Racquets, Health & Fitness, the elite sports centre under the Royal Cliff banner, continues to reinforce its status as a premier sports and wellness destination for professional and recreational athletes. 

Over the years, the centre has welcomed world-class talent, including former ATP stars such as Nikolay Davydenko, Mikhail Youzhny, Dmitry Tursunov, Paradorn Srichaphan, Danai Udomchoke and Denis Istomin, all of whom have trained on Fitz Club’s courts, engineered to mirror Grand Slam playing conditions. 

With a long legacy in competitive sports, Fitz Club has hosted numerous high-profile events, from prestigious Junior and Senior Tennis tournaments to Squash and Table Tennis competitions. 

This rich history underscores its reputation as one of Thailand’s most established sporting venues. Continuing its commitment to excellence, Fitz Club has expanded its offerings with upgraded facilities for pickleball, futsal, and basketball, along with a certified HYROX coach, making it a comprehensive hub for multi-sport athletes and families alike. Ultimately, Fitz Club is helping elevate Pattaya’s profile as a leading destination for sports, families, and wellness.

For more information on the Royal Cliff Hotels Group and Fitz Club, please visit www.royalcliff.com  and www.facebook.com/fitzclub.  

Thanks to the sponsors

CARABAO

Carabao Group Public Company Limited is a holding company engaging in manufacturing, marketing, selling and distributing energy drinks and other beverages in a vertically integrated manner, starting from upstream production of key packaging materials, i.e. glass bottles and aluminium cans, down the chain to bottling and canning of finished products, as well as distribution channel management both domestically and internationally under the world-class product, world-class brand vision.

For more information about Carabao Group, visit www.carabaogroup.com

RAMAYANA WATER PARK

Ramayana Water Park is Thailand’s biggest and best water park, according to customer satisfaction!

Immerse yourself in a world of exciting water adventures in an award-winning tropical paradise inspired by enchanting Thai mythology. Discover 26 exciting water slides, large kids’ areas, foam parties, and many more fun activities for the whole family. Whether you’re seeking extreme thrills or a cosy and relaxing day, you’ll find something for everyone.

For more information about Ramayana Water Park, please visit https://www.ramayanawaterpark.com 

SUPERSPORTS

Supersports is Thailand’s No. 1 retailer and distributor of sportswear and equipment, dedicated to elevating the lives of all Thais through sports, as stated in the brand mission statement: ‘Move You, Move Sports’.

For more information about Supersports, please visit https://www.supersports.co.th/

TECNIFIBRE

Tecnifibre is the fastest-growing tennis brand worldwide today. Founded in 1979, the French company is run by tennis players and provides equipment (rackets / strings / balls / accessories / bags) for tennis players. Team members include Iga Swiatek (World No.1 and six-time Grand Slam Winner) and Daniil Medvedev (2020 ATP Tour Finals & 2021 US Open Champion).

For more information about Technifibre, please visit https://www.tecnifibre.com/ 

VITALA (Rehab & Physiological Clinic)

Design Your Health at VITALA. We are an interdisciplinary clinic providing physical therapy services in collaboration with physicians and sports scientists, managed by a specialised interdisciplinary team. We are dedicated to caring for you to the best of our abilities. 

For more information about Vitala, please visit https://www.facebook.com/vitalarehabclinic

(Source: Your Stories — Royal Cliff Hotels Group)

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The brand-new property will cater to a diverse range of guests, from urban explorers seeking short breaks to medical travellers on extended stays.

Now open and conveniently located on Arun Amarin Road, this new-build hotel offers visitors a taste of the Thai capital’s rich history and abundant attractions. Siriraj Hospital, one of Thailand’s most prestigious medical facilities, is less than 1 km away. 

Guests who cross the Chao Phraya River will find themselves in the heart of Rattanakosin, Bangkok’s “old city,” home to iconic cultural and heritage sites including the Grand Palace, Wat Pho (the Temple of the Reclining Buddha), and Wat Phra Kaew (Temple of the Emerald Buddha). 

Nearby, the vibrant districts of Khao San Road, the famous backpacker haven, and Yaowarat, Bangkok’s Chinatown, offer many traditional restaurants, street food stalls, and night markets. For those who want to explore further afield, Thon Buri Railway Station offers services to Kanchanaburi province, home to the idyllic Erawan National Park and the infamous “Bridge on the River Kwai.”

A modern hotel, SureStay by Best Western Siriraj Bangkok features 148 stylish rooms, all equipped with everything today’s travellers need, including comfy beds, working areas and state-of-the-art technology. 

SureStay Hotels’ enhanced brand standards underpin every aspect of the hotel experience, combining quality, service, and great value. Members of Best Western Rewards, the award-winning loyalty program that’s free to join, can enjoy exclusive benefits and points that never expire. Members can redeem these points for exciting rewards like free room nights, airline miles, and gift cards.

“At BWH Hotels, we intuitively understand the evolving needs of travellers in the Thai capital. Bangkok is the world’s most-visited city, but more guests are seeking international-standard accommodations away from the commercial centre, or close to major urban attractions or transport hubs. With its strategic location near Siriraj Hospital, just moments from the historic heart of the city and with rooms for short and extended stays, SureStay by Best Western Siriraj Bangkok is set to appeal to a new wave of visitors,” said BWH Hotels Vice President – APAC Olivier Berrivin.

With the opening of SureStay by Best Western Siriraj Bangkok, BWH Hotels now operates 18 properties in Greater Bangkok and 30 properties across Thailand. In line with the company’s global five-year development strategy, BWH Hotels plans to open around 200 hotels over the next five years.

To book a stay with BWH Hotels in Asia, visit bestwesternasia.com.

(Source: Your Stories — BWH Hotels)

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Here, luxury extends beyond where you stay; it is found in the space, landscape, culture, cuisine, and people that shape the journey.

All these elements come together in Krabi, a destination of turquoise seas, white-sand beaches, limestone cliffs and lush landscapes, complemented by a rich multicultural heritage and a strong sense of place.

Centara Hotels & Resorts invites travellers to discover what makes Krabi a compelling luxury destination.

Krabi’s multicultural heritage

Krabi’s coastal setting has shaped a rich, multicultural heritage that still flourishes today. Buddhist temples sit alongside Muslim mosques, reflecting the influences that have flowed across the Indian Ocean. Travellers can visit villages where time-honoured traditions have been passed down through generations and shop for handicrafts at bustling markets. Heading out into the island-studded seascape, explorers can learn about the Urak Lawoi, an ancient seafaring community that has lived in harmony with the Andaman for centuries.

Experience the flavours of Krabi

Bold and spicy yet also fresh and tropical, Krabi has developed a unique culinary culture that sets it apart from the rest of the country. The long coastline puts seafood centre stage, sourced straight from the Andaman waters, while exotic ingredients such as turmeric, chilli, and shrimp paste add a distinct flavour. Stroll through the night markets as shellfish steams and sizzles on street-food stalls, and savour local specialities like khua kling (spicy dry-fried curry) and pla tod kamin (deep-fried fish with turmeric and garlic).

Reconnect with nature

In Krabi, nature lovers can explore remarkable landscapes on land and at sea. Offshore, guests can embark on bespoke boat trips to the iconic Four Islands, Koh Poda, Koh Gai (Chicken Island), Koh Tub, and Koh Mor, as well as Koh Phi Phi Leh, home to the famous Maya Bay. Crystal-clear waters offer excellent snorkelling opportunities among vibrant marine life, while the mainland reveals a tapestry of jungle-clad hills, cascading waterfalls, and secluded nature trails. Where the forest meets the sea, lush mangrove ecosystems provide a habitat for colourful birds, playful monkeys and other native wildlife.

Wellbeing rooted in nature

With its deep sense of purity and serenity, Krabi offers a natural setting for wellness, where guests can slow down and enjoy physical, mental and spiritual rejuvenation. Experience natural hydrotherapy in Khlong Thom, the mineral-rich pools hidden deep in the jungle, while the province’s stunning beaches set the scene for sunrise yoga and meditation sessions. Krabi’s abundance of herbs and spices not only provides ingredients for fresh cuisine; they can also soothe muscles and stimulate the senses in an herbal compress, the perfect accompaniment to an invigorating massage.

A different kind of luxury comes to Krabi

Guests will soon discover a more personal expression of luxury at Centara Reserve Krabi, a new five-star beachfront sanctuary set within a secluded sandy cove accessible only by boat. Rooted in its destination, the resort will bring guests closer to Krabi through thoughtful welcome rituals, cultural experiences, and curated excursions that reveal the province’s natural beauty and local heritage.

The resort’s 119 rooms, suites and villas will combine contemporary elegance with a strong sense of place, creating inviting spaces for couples and families alike. Design details will draw inspiration from the surrounding landscape. At the same time, six restaurants and bars will celebrate the region’s culinary identity through fresh Andaman seafood, locally sourced ingredients and distinctive Thai flavours, complemented by a beachside seafood grill. At Reserve Spa Cenvaree, locally inspired aromas and personalised treatments will shape a holistic approach to wellness, inviting guests to reconnect with themselves and their surroundings. Throughout each stay, a dedicated Reserve Host will provide thoughtful, personalised service and insider knowledge, ensuring every experience feels meaningful and uniquely connected to Krabi.

For more information about Centara Hotels & Resorts, please visit www.centarahotelsresorts.com.

About Centara

Centara Hotels & Resorts is a leading hotel operator headquartered in Bangkok, Thailand. Its 93 properties span major destinations across Thailand, plus the Maldives, Vietnam, Laos, Japan, Nepal, Oman, Qatar, and the UAE. Centara’s portfolio comprises six brands — Centara Reserve, The Centara Collection, Centara Grand, Centara, Centara Life and COSI Hotels — ranging from luxury island retreats and upscale family resorts to affordable lifestyle concepts supported by innovative technology.

(Source: Your Stories — Centara Hotels & Resorts).

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