Now in its 59^th edition, the fair will spotlight Taiwan as a leading international destination, while continuing to champion inbound and domestic tourism.

MATTA’s announcement comes at a timely moment, as tourist arrivals to Taiwan rise 3.4% in early July. 

In 2025, Taiwan welcomed a record 8.575 million international visitors, up 9.1% year on year, ranking Malaysia as its top source in the region, contributing 424,094 visitors. 

Tourism is a two-way street as 390,000 Taiwanese travellers visited Malaysia in 2025, with the Taiwan market ranking third among non-OIC (not a member of the Organisation of Islamic Cooperation) according to the 2026 Mastercard-Crescent Rating Global Muslim Travel Index.

“The strong and steady exchange of travellers and bond between Malaysia and Taiwan is solid proof that both inbound and outbound tourism are moving at a healthy pace. Naming Taiwan our International Favourite Destination is a natural next step, and we look forward to strengthening both sectors and deepening our partnership within the tourism industry,” said MATTA President Nigel Wong.

“Malaysia is an important and steadily growing source market for Taiwan tourism, and our participation in MATTA Fair September 2026 demonstrates our strong commitment to strengthening tourism ties and bilateral exchanges between Taiwan and Malaysia,” said Taiwan Tourism Administration Kuala Lumpur Office Director Abe Chou,

“Through our ‘Taiwan – Waves of Wonder’ theme, we hope to inspire more Malaysian travellers to discover Taiwan’s diverse tourism experiences, from culture and cuisine to nature and leisure, and experience the unique charm of Taiwan. This year, we have also specially invited four Malaysian travel agencies to join the Taiwan Pavilion and offer Muslim-friendly travel packages, further catering to the travel needs of Malaysian Muslim travellers. We look forward to working closely with our Malaysian tourism industry partners to develop the Muslim-friendly tourism market further and create more opportunities for two-way travel between Taiwan and Malaysia,” he added.

MATTA Fair September 2026 will span 10 exhibition halls, covering more than 40,820 sqm of exhibition space. This edition is set to feature 2,026 booths from 285 participating companies. With strong industry interest, exhibitor participation is expected to increase further in the weeks leading up to the Fair. Visitors can explore Taiwan’s “Waves of Wonder” at its pavilion, located at Level 3 (International Hall) throughout the 3-day Fair.

To ensure a smooth visitor experience, MATTA Fair offers free admission during the show’s opening hours from 1000 to 2100 from Friday to Sunday. 

Visitors are encouraged to take advantage of the complimentary shuttle services from KL Sentral and Sunway Putra Mall to MITEC. Parking facilities will also be available for those travelling by car.

For the latest updates, visit mattafair.org.my or follow on Instagram, TikTok, and Facebook @mattafair.official, and X @matta_fair.

(Source: MATTA)

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Together with 29 graduates from Miri in July, BEAP has now equipped 55 industry professionals with the skills to participate more actively in Sarawak’s growing business events economy. Co-developed by Business Events Sarawak (BESarawak), the Miri Business Events Committee and Sibu Business Events Committee, in collaboration with the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) Sarawak Chapter, the programme brings industry development directly to Sarawak’s business events cities.

Participants gained practical knowledge across the full event lifecycle, from developing commercially viable concepts and financial planning to operations and post-event evaluation. BEAP focused on the practical use of artificial intelligence to improve productivity, creativity, and decision-making in business event planning and delivery.

Jason Tan Chin Foo, Chief Executive Officer of BESarawak, said that continuous learning is essential in today’s evolving business events industry. 

“It’s no longer enough to know how to organise and deliver an event. Industry professionals need to understand the business behind it, from developing commercially viable concepts and managing resources to adopting new technologies and responding to evolving organiser and delegate expectations.

“Sibu is one of the preferred convention destinations in Sarawak, so the demand and business opportunities are there. The next step is to strengthen the local expertise, services and solutions around that demand, enabling Sibu’s industry to take on a greater share of the role, develop new business opportunities and capture more of the value generated by business events.”

BEAP also supports MACEOS’ national commitment to strengthening professional standards and developing industry talent across Malaysia. Lim Win Nee, Vice President of MACEOS Education, said: “Malaysia’s competitiveness as a business events destination is strengthened when industry capabilities grow across all our destinations. Every market has a role to play, and in destinations such as Sibu, a strong and capable local industry can make a meaningful difference to the quality of events, the opportunities for local businesses and the overall destination experience.
“By making professional development more accessible, we can strengthen expertise where it is needed, raise standards across the country and build a more connected and future-ready Malaysian business events industry.”

The completion of BEAP’s first two-city rollout marks another step in BESarawak’s broader efforts to develop the people and businesses behind the business events industry, allowing greater contributions towards Sarawak’s growth.

For more information on Sarawak events, visit: Business Events Sarawak. 

(Source: Your Stories — BESarawak)

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Hosted at the Borneo Convention Centre Kuching (BCCK) from 18 to 20 August, PTM 2026 marks the first time that PATA’s flagship travel trade event has been held in Sarawak.

The event brings together 221 buyers, representing 215 companies, from 29 source markets and over 365 sellers representing over 200 organisations and destinations, creating opportunities for tourism businesses and destinations to connect with international markets and develop new partnerships.

The event, organised by the Pacific Asia Travel Association, is endorsed by the Ministry of Tourism, Creative Industry and Performing Arts Sarawak, hosted by the Sarawak Tourism Board, and supported by Business Events Sarawak.

“PATA Travel Mart is about building valuable, quality business connections that extend beyond the event and the opportunities they create that can grow into lasting partnerships,” said PATA CEO Noor Ahmad Hamid. “By taking PTM beyond the region’s traditional gateways, we are deliberately opening international markets to smaller and emerging destinations, helping disperse tourism, broaden economic opportunities and show that the next generation of tourism growth can come from beyond the established hubs.”

At the heart of PTM 2026 is its business exchange programme. Across the two main travel mart days, buyers and sellers participated in more than 4,000 scheduled business appointments, providing opportunities to develop new partnerships, explore new source markets and generate future business.

The event welcomed both returning and new buyers and sellers, reflecting continued interest in the Asia Pacific region and the value the international tourism industry places on direct business engagement.

“Hosting PATA Travel Mart 2026 in Sarawak is an important opportunity for us to strengthen our engagement with the international tourism community and contribute to the future growth of tourism across the Asia Pacific,” said YB Dato Sri Haji Abdul Karim Rahman Hamzah, Minister for Tourism, Creative Industry and Performing Arts Sarawak and Minister for Youth, Sports, and Entrepreneur Development Sarawak. 

“As we grow the sector, our focus remains on creating meaningful economic opportunities, strengthening our tourism industry and ensuring that development continues to benefit our communities while safeguarding the cultural and natural assets that make Sarawak distinctive.”

More than a travel trade event

While business exchange remains at the heart of PTM, the event is also bringing together the wider PATA community through a programme of knowledge sharing, professional development, leadership, networking and destination engagement.

The programme began on 17 August with the PATA Youth Symposium, bringing together university students and young tourism professionals for discussions, learning opportunities and industry engagement.

The Youth Symposium continued on 18 August with community-based and experiential activities designed to give participants a deeper understanding of Sarawak and its tourism development.

On the evening of 17 August, PATA hosted its Executive Board and Board Members Networking Reception & Life Members Get-Together, together with the PATA Chapter and Student Chapter Awards and the Face of the Future Awards, recognising the achievements and contributions of PATA’s chapters, student chapters and emerging tourism leaders.

On 18 August, the PATA Knowledge Forum is bringing industry leaders and experts together under the theme “The Next Era: Impactful Partnerships, Purposeful Growth.” The Forum explores the opportunities and challenges shaping the future of tourism, with discussions focused on partnerships, purposeful growth, technology, business innovation, communities, culture and meaningful tourism experiences.

The Knowledge Forum forms part of PATA’s broader commitment to helping its members navigate a rapidly changing tourism environment by providing opportunities to exchange knowledge, access industry intelligence and develop new partnerships.

Alongside PTM and the Knowledge Forum, PATA’s Executive Board and Board meetings are taking place in Kuching, bringing together representatives from across the Association’s membership and leadership community.

Sarawak takes centre stage

PTM 2026 also provides international delegates with an opportunity to experience Sarawak and gain a deeper understanding of the destination’s tourism offerings.

Known for its rich cultural diversity, Indigenous heritage, biodiversity and natural landscapes, Sarawak provides a distinctive setting for PTM and an opportunity for international tourism professionals to experience the destination beyond its traditional tourism proposition.

Delegates are taking part in networking activities and destination experiences throughout the event, creating opportunities to discover Sarawak’s communities, culture, gastronomy, nature and adventure offerings while building connections with local tourism stakeholders.

“PATA Travel Mart 2026 gives us an important platform to showcase Sarawak directly to the international travel trade and allow delegates to experience the destination beyond the exhibition floor,” said Sarawak Tourism Board Chief Executive Officer Dr Sharzede Datu Haji Salleh Askor.

“Through our culture, communities, gastronomy, nature and adventure experiences, we want delegates to gain a deeper understanding of what Sarawak offers and take that knowledge back to their respective markets, creating greater opportunities for Sarawak to be included in future travel programmes and itineraries.”

Sarawak Tourism Board has been a PATA member since 1981, and the two organisations have continued to collaborate on initiatives supporting tourism development, sustainability, resilience, biodiversity conservation and capacity building.

Supporting the next era of tourism

PTM 2026 comes at an important time for tourism across Asia Pacific, as changing source markets, traveller expectations, technology and business models continue to reshape the industry.

For PATA, the Travel Mart provides a platform for its members and partners to respond to these changes through business connections, knowledge sharing and collaboration.

“The tourism industry continues to evolve, creating both opportunities and challenges for destinations and tourism businesses,” added Noor Ahmad Hamid. “PATA’s role is to help our members navigate these changes by providing opportunities to connect, exchange knowledge, access industry intelligence and develop new partnerships. PATA Travel Mart is one of the most visible expressions of that role.”

With the business programme continuing through 20 August, PTM 2026 will provide further opportunities for buyers and sellers to connect, explore new markets and develop partnerships, while delegates continue to engage with Sarawak and the wider PATA community.

PATA extends its appreciation to all participating buyers, sellers, members, partners, sponsors and supporters, and particularly to the Ministry of Tourism, Creative Industry and Performing Arts Sarawak, Sarawak Tourism Board and Business Events Sarawak for their support in bringing PTM 2026 to Kuching.

For more information about PATA Travel Mart 2026, please visit www.pata.org/pata-travel-mart-2026. 

(Source: PATA)

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The newly elected and appointed Executive Board members are:

• Jennifer Chun, Director of Tourism Research, Hawaii Tourism Authority, USA – Secretary/Treasurer;
• Yang Li, Head of Public Affairs, APAC, Booking.com, Singapore – Executive Board Member;
• Ibrahim Shiuree, CEO and Managing Director, Visit Maldives Corporation, Maldives – Executive Board Member;
• Alhasan Aldabbagh, President, APAC, Saudi Tourism Authority, Saudi Arabia – Non-Voting Executive Board Member;
• Suman Pandey, Group Chairman, Explore Himalaya Travel & Adventure, Nepal – Non-Voting Executive Board Member.

The first three members were elected to the Executive Board, while Aldabbagh and Pandey were appointed as non-voting Executive Board members. Together, they bring extensive industry experience, regional perspectives, and expertise to further strengthen the Association’s leadership.

Together, these appointments further strengthen PATA’s leadership and reflect its commitment to broadening industry representation, expertise and collaboration across the Asia Pacific region.

“We are delighted to welcome Jennifer, Yang, Ibrahim, Alhasan and Suman to the PATA Executive Board,” said Henry Oh, Chairman, PATA. “With the Board now fully constituted, we look forward to drawing on their diverse experience, knowledge and perspectives as we continue to strengthen PATA and support collaboration across our membership and the wider tourism industry.”

As Secretary/Treasurer, Jennifer Chun will contribute her extensive experience in tourism research and destination development to PATA’s leadership. She currently serves with the Hawaii Tourism Authority and has been actively engaged with PATA through her participation in the Association’s programmes and activities.

Yang Li brings extensive experience in the digital travel sector through his role with Booking.com in Singapore. His expertise in technology, digital platforms and the evolving travel ecosystem will provide valuable perspectives as PATA works to support its members in navigating a rapidly changing tourism landscape.

Ibrahim Shiuree represents Visit Maldives Corporation and brings experience from one of the Asia Pacific region’s leading island destinations. His perspective will further strengthen PATA’s engagement with destination organisations and the priorities of island tourism economies.

Alhasan Aldabbagh, President of APAC at Saudi Tourism Authority, brings extensive experience in destination development, international tourism and market engagement. His appointment further strengthens PATA’s representation and relationships across the Asia Pacific region and the wider global tourism community.

Suman Pandey, Group Chairman of Explore Himalaya Travel & Adventure, has been a longstanding contributor to PATA and has served in leadership roles within the Association. His continued participation as a non-voting member will provide valuable continuity and industry insight, particularly from the perspective of adventure and experiential tourism.

With the addition of the newly elected members, PATA’s Executive Board comprises:

Chair
Henry Oh, Chairman, Global Tour Ltd

Vice Chair
Ben Montgomery, Corporate Ambassador, Centara Hotels & Resorts

Secretary/Treasurer
Jennifer Chun, Director of Tourism Research, Hawaii Tourism Authority

Executive Board Members
Jackson Pek, Chief Corporate & Legal Affairs Officer, Amadeus
Maria Paz Alberto, President, Ark Travel Express, Inc.
Yang Li, Head of Public Affairs, APAC, Booking.com
Siripakorn Cheawsamoot, Director-General, Designated Areas for Sustainable Tourism Administration (DASTA)
Dr Sharzede Salleh Askor, CEO, Sarawak Tourism Board
Ibrahim Shiuree, CEO and Managing Director, Visit Maldives Corporation
Alhasan Aldabbagh, President of APAC, Saudi Tourism Authority
Suman Pandey, Group Chairman, Explore Himalaya Travel & Adventure

Ex-Officio
Noor Ahmad Hamid, CEO, PATA

(Source: PATA)

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Celebrating outstanding achievements across the Asia Pacific travel and tourism industry, PATA identified 26 award categories that recognise innovative campaigns and impactful initiatives across marketing, sustainability and social responsibility segments.

Among this year’s leading organisations in the Asia Pacific travel and tourism industry, PATA named Sarawak Tourism Board, Malaysia, as the Grand Title Winner in the Marketing category, while the Chongqing Municipal Commission of Culture and Tourism Development, China, has gained the  Grand Title Winner in the Sustainability and Social Responsibility category.

PATA CEO Noor Ahmad Hamid said:  “The PATA Gold Awards continue to shine a light on the creativity, innovation and commitment shaping a stronger and more sustainable tourism industry. This year’s submissions were among the strongest we have seen, reflecting the remarkable efforts of PATA members and the wider industry in pursuing excellence. The winning entries show how bold ideas can create lasting impact — from innovative marketing and emerging technologies to conservation, climate action, inclusion and community empowerment. They set new benchmarks for excellence and demonstrate tourism’s potential as a force for positive change.

“I warmly congratulate all of this year’s winners and commend them for the passion and purpose behind their work. I also extend my sincere appreciation to our independent judging committee for their time, expertise and commitment to ensuring a rigorous and fair evaluation process.”

This year’s winners were selected by an independent judging committee comprising senior tourism professionals, academics, researchers and industry experts from across the Asia Pacific region and beyond.

As the PATA Gold Award 2026 Grand Title Winner in Marketing, the Sarawak Tourism Board was recognised for its Sarawak Guinness World Record – Longest GPS Journey by Successive Drones.

On 31 December 2025, Sarawak officially secured a Guinness World Record for the longest GPS journey by successive drones, completing an unbroken aerial relay of 1,706.7 km across the state. The historic flight involved 128 continuous flight segments spanning the length of Sarawak and captured extensive aerial footage showcasing the state’s diverse landscapes. The achievement provided a creative and high-impact platform to promote Sarawak ahead of Visit Malaysia Year 202As the

The PATA Gold Award 2026 Grand Title Winner in Sustainability and Social Responsibility, the Chongqing Municipal Commission of Culture and Tourism Development, was recognised for its Millennial Whispers of Stone, Shared Preservation of Heritage – Sustainable Development Program for the Systematic Conservation, Research, and Dynamic Inheritance of the Dazu Rock Carvings.

The Dazu Rock Carvings, an outstanding example of late Chinese grotto art, were inscribed on the UNESCO World Heritage List in 1999. The initiative establishes a sustainable system integrating conservation, research, revitalisation and inheritance through scientific protection, academic research, adaptive reuse, community participation and international cooperation, supporting the long-term preservation and sustainable development of this important heritage site.

The PATA Gold Awards recognise excellence across a broad range of disciplines, from destination and industry marketing to emerging technology, climate action, conservation, human capital development, community-based tourism, inclusivity and youth and women empowerment.

PATA Gold Awards 2026 – Grand Title Winners

1. Marketing

Winner: Sarawak Tourism Board, Malaysia

Submission: Sarawak Guinness World Record – Longest GPS Journey by Successive Drones

2. Sustainability & Social Responsibility

Winner: Chongqing Municipal Commission of Culture and Tourism Development, China

Submission: Millennial Whispers of Stone, Shared Preservation of Heritage – Sustainable Development Program for the Systematic Conservation, Research, and Dynamic Inheritance of the Dazu Rock Carvings

PATA Gold Award Winners 2026 – Marketing Category

1. Destination Marketing Campaign (Destination Marketing Organisation – Asia)

Winner: Macao Government Tourism Office, Macao, China

Submission: POP MART MACAO CITYWALK

2. Destination Marketing Campaign (Destination Marketing Organisation – Pacific)

Winner: Hawai‘i Tourism Authority – Korea

Submission: Hawai’i Summer Consumer Campaign: Experience Hawai’i in Korea

3. Marketing Campaign – Carrier (Airline, Cruise, Airport)

Winner: SriLankan Airlines Limited, Sri Lanka

Submission: Sri Lanka Ready

4. Marketing Campaign – Hospitality (Hotel, Resort, Management Company)

Winner: Melco Resorts & Entertainment, Macao, China

Submission: House of Dancing Water Premiere

5. Marketing Campaign – Industry (Any Other Tourism Business)

Winner: China Tourism Group Travel Service Corporation Limited, China

Submission: 2025 Asia Destination Integrated Marketing Series

6. Printed Marketing Campaign – Destination

Joint Winners:

Tourism Authority of Thailand (TAT), Thailand

Submission: Sawasdee Thailand

Taiwan Tourism Tri-Mountain National Scenic Area Headquarters, Chinese Taipei

Submission: Checking In! Central Taiwan

7. Printed Marketing Campaign – Industry

Winner: Sands China Limited, Macao, China

Submission: Sands China Presents: Dopamine: Fountain of Happiness Artbook

8. Sustainable and Inclusive Marketing Campaign

Winner: Sands China Limited, Macao, China

Submission: Empowering Inclusive Communities: The Sands Shopping Carnival

9. Destination Article

Winner: Rachel Lees, Travel Writer, Australia

Submission: Fiji Beyond the Resorts

10. Industry Article

Winner: TTG Asia Media, Singapore

Submission: TTG Asia Luxury Dec 2025, Shades of Wellness

11. Best Use of Emerging Technology in Marketing

Joint Winners:

Tourism Fiji, Fiji

Submission: AI-Powered Destination Marketing: Fiji’s World-First End-to-End AI Ecosystem for the Chinese Market

Zhangjiajie National Forest Park, China

Submission: Reshaping Scenic Experience with Technology: The Emerging Tech Marketing Project of Zhangjiajie National Forest Park

12. Most Engaging Social Media Campaign

Winner: Macao Government Tourism Office, Macao, China

Submission: CreatorWeek Macao 2025

13. Travel Photography

Winner: Tourism Authority of Thailand (TAT), Thailand

Submission: Behind the Falls

14. Travel Video

Winner: Tourism Malaysia, Malaysia

Submission: Visit Malaysia 2026 Campaign – Surreal Experiences

PATA Gold Award Winners 2026 – Sustainability & Social Responsibility

1. Climate Action Initiative – Destination

Winner: Designated Areas for Sustainable Tourism Administration (Public Organisation) or DASTA, Thailand

Submission: Nan’s Green Heart: Harmonising Green Hospitality to Elevate the Living Old City toward a Low-Carbon Destination

2. Climate Action Initiative – Industry

Winner: Melco Resorts & Entertainment, Macao, China

Submission: RISE To Go Above & Beyond

3. Cultural Heritage Preservation Initiative

Winner: Designated Areas for Sustainable Tourism Administration (Public Organisation) or DASTA, Thailand

Submission: Chak Ngaew Ancient Chinese Market: Revitalising a Historic Community into a New Cultural Tourism Attraction

4. Ecosystem & Wildlife Conservation Initiative

Joint Winners:

Guangdong Chimelong Group, China

Submission: Key Technologies and Applications for Global Endangered Wildlife Biodiversity Conservation

Jetwing Hotels, Sri Lanka

Submission: Reimagining Landscapes

The Frangipani Langkawi Resort & Spa, Malaysia

Submission: Living Ecosystems in Hospitality: Integrating Wetlands, Biodiversity & Coastal Conservation

5. Human Capital Development Programme

Winner: MGM China, Macao, China

Submission: Unleashing Greatness – MGM’s Human Capital Development Programme

6. Community-Based Tourism Excellence

Winner: Korea Tourism Organisation, Korea (ROK)

Submission: Biyangdo, Sustainable Island Travel Created Together with Residents

7. Destination Resilience (All Destinations)

Winner: Nantou County Government, Chinese Taipei

Submission: Extinguishing the False Lights: Cultural Identity and the Resilient Rebirth of Hehuan Mountain Dark Sky Park

8. Tourism for All – Destination Inclusivity

Winner: Incheon Tourism Organisation (Incheon Metropolitan City), Korea (ROK)

Submission: AI-Driven Inclusive Regeneration with INCHEON EASY

9. Tourism for All – Travel Inclusivity

Winner: China Tourism Association, China

Submission: Forging Innovation, Striving for Excellence – Promotion Initiative of “China Service” Tourism Products and Service Innovation Cases

10. Tourism for All – Workplace Inclusivity

Winner: DoubleTree by Hilton Phuket Banthai Resort, Thailand

Submission: Project Brighter Together – Workplace Inclusivity and Empowering Differently-Abled Youth in the Phuket Hospitality

11. Women Empowerment Initiative

Winner: Designated Areas for Sustainable Tourism Administration (Public Organisation) or DASTA, Thailand

Submission: Pha Mee: Empowering Akha Women through Sustainable Community-Based Tourism for Better Quality of Life

12. Youth Empowerment Initiative

Winner: Designated Areas for Sustainable Tourism Administration (Public Organisation) or DASTA, Thailand

Submission: Empowering Local Youth: Creating Value from Waste (Trash to Trend)

For more information on the winners and winning entries, visit: www.pata.org/pata-gold-awards. 

(Source: PATA)

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In addition, four outstanding young tourism professionals have been recognised for their achievements in key areas of tourism development: Abdulla Iyaan Ahmed, former Chair of the PATA Malaysia Taylor’s Student Chapter, for Student Excellence; Orawan Dinsor, Team Leader – Travelplan (Latin Markets) at Asian Trails, for Strategic Management; Alevtina Borodulina, Lead Heritage Consultant at Aquamarine Projects, for Leadership; and Uyanga Galbadrakh, Co-Founder & CEO of WildMongolia, for Sustainability Initiatives.

Since 2002, the PATA Face of the Future Award has recognised exceptional young professionals across the Asia Pacific region for their leadership, innovation and dedication to sustainable tourism development. It is PATA’s most prestigious honour for emerging leaders in the travel and tourism industry.

“I sincerely congratulate Lizam Dorji on being named the 2026 PATA Face of the Future,” said PATA CEO Noor Ahmad Hamid. “This recognition reflects her leadership and contribution to the tourism industry, as well as the potential of the next generation of tourism professionals to shape a more innovative, responsible and meaningful future for our sector.”

Lizam Dorji named 2026 PATA Face of the Future

As CEO of MICE Bhutan (A subsidiary of Druk Asia), Lizam Dorji is helping shape the development of Bhutan’s Meetings, Incentives, Conferences and Exhibitions (MICE) sector, creating new opportunities for economic growth, knowledge exchange and international engagement. Before returning to Bhutan, she built more than five years of experience in Thailand with the Royal Cliff Hotels Group and Pattaya Exhibition and Convention Hall, where she managed international conferences, United Nations events, corporate meetings and large-scale conventions involving up to 4,000 participants.

“I truly believe that tourism can be a powerful catalyst for positive change. Through our work at MICE Bhutan, we hope to demonstrate that business events can go far beyond commerce. By designing programmes that create authentic cultural exchanges and support local communities, we aim to reflect Bhutan’s philosophy of sustainability and Gross National Happiness,” said Dorji.

Four emerging leaders recognised

In addition to the Grand Winner, four outstanding young professionals were recognised for their achievements in key areas of tourism leadership and development.

Abdulla Iyaan Ahmed – Student Excellence

A Maldivian national and final-year student of the Bachelor of International Tourism Management (Honours) at Taylor’s University in Malaysia, Abdulla Iyaan Ahmed was recognised for his leadership and contribution to student development. He recently completed his term as President of the PATA Malaysia Taylor’s Student Chapter and currently serves as President of the PATA Malaysia Chapter Student Wing. Under his leadership, the Student Chapter delivered a range of initiatives, including destination trips involving students from multiple universities, a Youth Symposium debate attended by more than 200 students from five universities, a student talk series and professional development activities. Beyond PATA, he has helped organise more than 40 events through Taylor’s University Student Council and student clubs, while gaining experience in destination marketing and marine conservation through organisations including Visit Maldives Corporation and the Olive Ridley Project.

Orawan Dinsor – management

Orawan Dinsor, Team Leader – Travelplan (Latin Markets) at Asian Trails, was recognised for her strategic management, leadership and ability to deliver high-quality tourism experiences in a dynamic international operating environment. Since 2024, she has led the Latin team for the Travelplan Project, managing operations that welcome more than 1,000 Spanish travellers each month. Her experience across operations and customer service has strengthened her ability to respond to challenges, solve problems under pressure and continuously improve both guest experiences and operational performance. A Thai, English, and Spanish speaker, Dinsor places collaboration, empathy, and empowerment at the centre of her leadership approach and is committed to creating meaningful connections between travellers, destinations, and local communities.

Alevtina Borodulina – leadership

Alevtina Borodulina, Lead Heritage Consultant at Aquamarine Projects, was recognised for her leadership in heritage, cultural tourism and community engagement. A social anthropologist by training, she has conducted fieldwork across Russia and Europe and developed immersive exhibition concepts, multimedia storytelling and cultural projects that place communities and their stories at the centre of visitor experiences. In 2024, she spent six months conducting ethnographic fieldwork with the Bidayuh indigenous community in Sarawak, Malaysia, as part of a tourism masterplan, building trust with the community and translating local knowledge into practical frameworks for cultural identity and ethical, participatory community engagement. Her work reflects a commitment to developing tourism that shares culture responsibly while ensuring communities play a meaningful role in shaping how their heritage is presented and experienced.

Uyanga Galbadrakh – sustainability initiatives

Uyanga Galbadrakh, Co-Founder & CEO of WildMongolia, was recognised for her innovative approach to sustainable tourism, community empowerment and cultural preservation. After working in IT and strategy consulting in Tokyo, she returned to Mongolia in 2022. She co-founded WildMongolia with a vision of making nomadic life economically viable while preserving Mongolia’s cultural heritage. Under her leadership, the company has grown into the second-largest player in Mongolia’s luxury tourism market. At the same time, its Pop-Up Ger Camp in western Mongolia is designed and led by local Mongolian and Kazakh nomads, supporting 50 families directly and more than 300 people indirectly since April 2025. Galbadrakh has also supported conservation initiatives, including a programme providing winter care for orphaned bear cubs, with five cubs successfully released since April 2025.

For more information, visit www.pata.org/pata-face-of-the-future or contact PATA at fof@pata.org. 

(Source: PATA)

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In a Facebook post, the student chapter said it was honoured to announce that the PATA Thailand Mae Fah Luang University Student Chapter has been named the winner of the Best Sustainability Initiative. 

“This recognition celebrates our commitment to sustainability, responsible tourism, and creating positive impact through student-led initiatives. We hope this achievement inspires us to continue creating meaningful change and building a more sustainable future together.”

PATA CEO Noor Ahmad Hamid presented the award to Lucas Sit Yan Naing, membership coordinator and university project team leader, at the PATA Chapter and Student Chapter Awards Ceremony in Kuching, Sarawak, Malaysia.

PATA held its Chapter & Student Chapter Awards Ceremony on Monday, 17 August, at the Commons Café in Kuching, Sarawak, Malaysia.

2026 PATA Chapter & Student Chapter Award winners

PATA Award of Excellence (main chapter): PATA Nepal Chapter. 
Recognised for outstanding leadership, initiatives, and grassroots contributions to promoting sustainable tourism.

• PATA Award of Excellence (Student Chapter): 
• PATA Philippines LPU-Manila Student Chapter
• Spirit of PATA Award: PATA Malaysia Chapter
• Best Engagement with Young Tourism Professionals: PATA Thailand Chapter.

The PATA Chapter & Student Chapter Awards programme was established by the Pacific Asia Travel Association (PATA) as part of its local chapter framework to recognise voluntary, grassroots achievements within the travel and tourism industry.

• Parent organisation: Founded in 1951 in Honolulu, Hawaii.
• Local chapters established: The chapter system began expansion in the 1970s to build regional, volunteer-led networks across the Asia-Pacific region.
• Student chapters introduced: To engage young tourism professionals (YTPs) and hospitality students, PATA formally established Student Chapters globally in 2002.

The dedicated Chapter & Student Chapter Awards (including honours like the PATA Award of Excellence and Spirit of PATA Award) were created to annually celebrate chapters that drive local sustainability, youth engagement, and regional tourism advocacy.

(Source: PATA and chapter updates)

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The PATA Award of Excellence is presented annually to PATA Chapters and Student Chapters whose activities over the preceding year best exemplify dedication to developing the travel and tourism industry within the Pacific Asia region, in a manner consistent with PATA’s aims and objectives.

PATA Nepal Chapter Immediate Past Chairman Bibhuti Chand Thakur received the award on behalf of the association. Extending his appreciation to PATA HQ for the recognition, he affirmed the dedicated role of PATA Nepal Chapter’s Executive Committee and Secretariat team, led by its CEO, “without whom the Chapter’s significant milestones and achievements over the years would not have been possible”.

PATA Nepal Chapter CEO Suresh Singh Budal said it was a proud moment for both PATA Nepal Chapter and Nepal to be recognised once again with the prestigious PATA Award of Excellence. 

He noted that PATA Nepal Chapter has consistently demonstrated excellence in its advocacy and engagement roles over the years, positioning itself as one of the most active PATA Chapters worldwide. 

The chapter travelled to Kuching with 17 delegates from 10 companies to participate in business networking at the Nepal Pavilion and showcase Destination Nepal on the international stage from 18 to 20 August.

About PATA Nepal Chapter 
Pacific Asia Travel Association (PATA) Nepal Chapter is one of the independent PATA Chapters worldwide, established in 1975 in line with the spirit of PATA HQ. It has since become the only full-fledged tourism association in Nepal, encompassing almost all stakeholders of Nepali tourism from both the public and private sectors, with advocacy and engagement roles for the sustainable development of the travel and tourism industry in Nepal and beyond.

(Source: Pacific Asia Travel Association Nepal Chapter)

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Since opening in August 2017, MITEC has developed into one of Southeast Asia’s largest and most internationally recognised trade and exhibition centres. The Centre connects Malaysia with global markets by bringing international organisers, exhibitors, buyers, investors, delegates, innovators and industry leaders together under one roof.

Owned by the Malaysia External Trade Development Corporation (MATRADE) and managed by METCO Sdn Bhd, MITEC serves an important national purpose through an international platform. Its role extends beyond providing event space: MITEC enables trade, knowledge exchange, business generation, professional collaboration and Malaysia’s international engagement.

In 2026, MITEC has continued to demonstrate the scale, diversity and international appeal of its events portfolio. Among the Centre’s flagship events are Defence Services Asia (DSA) and National Security Asia (NATSEC) 2026, ARCHIDEX, MATTA Fair, Malaysian International Furniture Fair (MIFF), METALTECH & AUTOMEX, Kuala Lumpur International Mobility Show (KLIMS), Malaysia Diecast Expo and many others, reflecting the breadth of industries served by the venue.

These events represent industries ranging from defence, national security, tourism and furniture to advanced manufacturing, architecture, mobility, technology and the creative economy. Together, they have attracted significant international participation while connecting Malaysian businesses with new markets, technologies and commercial opportunities.

MITEC forecasts more than 3 million event visitors in 2026, building on the approximately 2.9 million delegates and more than 600 events hosted in 2025.

The Centre’s strong 2026 calendar continues with forthcoming events including MATTA Fair, ASEAN Roads & Traffic Tech Expo 2026 (ARRTE 2026), HYROX, TCE, the Malaysia International Halal Showcase (MIHAS), and International Sustainability Week 2026.

The calendar reflects MITEC’s ability to accommodate a broad spectrum of event formats from global trade exhibitions and high-level conferences to consumer events, indoor sporting competitions and large-scale lifestyle experiences.

METCO Chairman Datuk Azlan Shah Jaffril commented: “MITEC represents Malaysia’s confidence and capability on the international stage. It is a place where global industries meet, commercial opportunities are created, knowledge is exchanged, and long-term partnerships begin.

“As we celebrate nine years, the board remains focused on strengthening MITEC’s governance, competitiveness and long-term growth. We will continue to support its development as an internationally respected centre that generates meaningful economic and strategic value for Malaysia.”

Business events precinct

MITEC’s development is closely connected to the continued growth of KL Metropolis as an integrated trade, business, hospitality and lifestyle precinct.

The opening of Hyatt Regency Kuala Lumpur at KL Midtown has enhanced the availability of quality accommodation near MITEC for international organisers, exhibitors, delegates and business travellers. Continued development within KL Metropolis will further strengthen the surrounding destination and support MITEC’s ability to compete for major regional and global events.

As the precinct develops, MITEC will remain its international business events anchor, bringing people, industries and investment into Kuala Lumpur.

About MITEC
The Malaysia International Trade and Exhibition Centre (MITEC) is one of Southeast Asia’s largest trade and exhibition centres and Malaysia’s leading international business events venue. Located within KL Metropolis in Kuala Lumpur, MITEC offers 52,000 sqm of exhibition space across 11 halls, together with conference, meeting, banquet, hospitality and event support facilities. MITEC is owned by the Malaysia External Trade Development Corporation (MATRADE) and managed by METCO.

(Source: MITEC)

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Building on Sarawak’s strong industry foundation and international reputation, discussions focused on the next phase of growth and how business events can create greater value for the destination through economic opportunities, knowledge exchange, industry development, investment and benefits for local communities. 

During the visit, Dato Sri Abdul Karim Rahman Hamzah, Minister for Tourism, Creative Industry and Performing Arts Sarawak, said the Sarawak Government’s continued support strengthens the industry’s ability to build on its progress. 

“Sarawak has built a strong international reputation in business events, strengthened by our focus on legacy-driven outcomes. We are now seeing that translate into more events and wider opportunities for local businesses and industries. With the Sarawak Government’s continued support for the industry, we are well positioned to build on this progress, attract bigger opportunities and ensure the benefits extend across more sectors and communities in Sarawak as competition across ASEAN grows.” 

The discussion during the visit highlighted infrastructure, venue and accommodation capacity, and air connectivity as important factors in strengthening Sarawak’s ability to attract larger and more diverse international and national business events. The events and tourism industries are also encouraged to explore creative ways for Sarawak’s growing range of venues and facilities to complement one another in supporting conventions, exhibitions, corporate meetings and incentives, performances and other major events.

With Borneo Convention Centre Kuching 2 (BCCK2) in progress and improved air connectivity through AirBorneo, the discussion also highlighted the opportunity for Sarawak to tap into and drive more business events and tourism from across the wider Asia Pacific region.

Datu Hii Chang Kee, Deputy State Secretary (Operation) and Chairman of BESarawak, emphasised the importance of stronger collaboration and coordination to ensure business events contribute to Sarawak’s wider development.

“As the industry grows, our role in connecting business events more closely with PCDS 2030 becomes even more important. With a growing pipeline of larger events addressing globally relevant issues across industries, we need to consider how each opportunity can contribute to Sarawak’s broader priorities, whether through investment, talent development, industry growth, knowledge exchange, or international partnerships.”

“This is where stronger coordination becomes essential. Government agencies, industry and institutions need to work together so that when these events come to Sarawak, we are ready to maximise the opportunities and benefits they can create for the destination.”

This direction builds on Sarawak’s growing focus on legacy impact, with business events increasingly used to create long-term benefits through knowledge, innovation and partnerships.”

Jason Tan Chin Foo, Chief Executive Officer of BESarawak, said BESarawak is clear about how it intends to build on the strengths of the past two decades.

“With the strong support of the Sarawak Government, we are excited about the next phase of growth. We have built significant momentum over the years, and our focus now is to use that momentum strategically by being intentional about the events we pursue, strengthening Sarawak’s business events ecosystem, and creating more value from every opportunity we secure.”

“As Sarawak advances towards the goals of PCDS 2030, BESarawak will continue to strengthen the alignment between its business events pipeline and Sarawak’s priority sectors, creating more opportunities to bring knowledge, innovation and partnerships that support Sarawak’s broader development.”

(Source: Your Stories — BESarawak)

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