A leader at Tourism Australia for over a decade, Mack has overseen its market strategy and operations across 16 global markets, as well as commercial, distribution development, and partnerships. He also led Business Events Australia.

Tourism Australia Chair, Penny Fowler AM, said, “We are delighted to appoint Mack following an extensive recruitment process. He has a proven track record in tourism and brings extensive industry perspective and experience gained across multiple fields and roles.

“During his 13 years at Tourism Australia, Robin has demonstrated his ability to drive strategies to create sustainable international demand for visiting Australia.

“This next phase of growth for tourism in Australia is critical. We are approaching a decade of significant major sporting events culminating in the Brisbane 2032 Olympic and Paralympic Games.

“The importance of Asia as a key visitor market is accelerating, and Australia is playing a leading role in creating unforgettable, sustainable and First Nations tourism experiences.

Mack said he was honoured to be chosen to lead Australia’s national tourism organisation.
“I am incredibly excited and proud to lead Tourism Australia. Australia’s tourism industry contributes significantly to the nation through the economic impact of visitor spend and the jobs it creates. Tourism supports regional communities, builds connections between countries, and can be a powerful driver of positive social and environmental outcomes.

(Source: Tourism Australia)

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