This fascinating connection lies at the heart of Heritage Hotels of Asia, an impressive two-volume work by distinguished writer Kenneth Barrett, edited by Jaffee Yee Yeow-Fei.

When I first picked up Heritage Hotels of Asia, I felt an immediate sense of excitement. Here was an invitation to step inside some of the region’s most magnificent hotels and discover how profoundly they have shaped the character, atmosphere and sense of place of their destinations. 

Meticulously researched, these volumes contain an encyclopaedic wealth of historical detail. Through Kenneth Barrett’s lucid and immersive writing, complemented by a rich collection of illustrations, readers are given the feeling of crossing each hotel’s threshold for themselves. The history, grandeur and distinctive personality of every property gradually unfold, bringing its stories vividly to life.

Grand hotels and history are inseparable. These remarkable properties are far more than elegant places to stay. Each reflects the rich tapestry of the country, region or city in which it stands. Through architecture, art, tradition and carefully preserved historical references, they connect travellers with their surroundings while immersing them in the atmosphere of another era.

At the same time, they offer a haven of luxury, gracious hospitality and elegant service. This compelling combination of history, culture and refinement is what makes the great heritage hotels of Asia so captivating.

The opening pages establish that the history of the modern hotel is also the history of modern travel. Hotels developed as improvements in stagecoach design made long-distance journeys more tolerable. The arrival of steam trains and the expansion of railway networks brought travel within reach of a wider public. Across Asia, hotels followed the great trade routes, accommodating administrators, merchants, scholars, tourists and adventurers. 

The book traces the origins of Asia’s modern hotels to Spence’s Hotel in Calcutta, opened in 1830. The opening of the Suez Canal in 1869 and advances in steamship travel subsequently accelerated the movement of travellers eastwards and helped create the beginnings of luxury tourism.

Hotels gradually became far more than convenient places to sleep and eat. By the closing years of the 19th century, the era of the grand hotel had arrived. These magnificent establishments became centres of colonial society, commerce, diplomacy and entertainment. Their dining rooms, ballrooms, bars and verandahs served as meeting places where deals were negotiated, news exchanged and reputations made.

One of the book’s strongest points is its extraordinary scope. Volume II presents the histories of 56 remarkable properties across 13 countries and territories, taking the reader on a grand journey through Southeast and East Asia.

Among the hotels featured are The Strand in Yangon, Myanmar; Malaysia’s Eastern & Oriental Hotel, Cheong Fatt Tze Mansion and Hotel Majestic; and Singapore’s legendary Raffles, together with the Goodwood Park Hotel, Fullerton Hotel and Capella.

Indonesia is represented by historic names such as Hotel Majapahit, Phoenix Hotel, Hotel Savoy Homann, and Hotel Indonesia Kempinski, while the Philippines includes The Manila Hotel and Rizal Park Hotel.

Thailand’s heritage collection includes Mandarin Oriental Bangkok, Chakrabongse Villas, 137 Pillars House in Chiang Mai, and Centara Grand Beach Resort in Hua Hin.

The journey through former French Indochina includes Vietnam’s Sofitel Legend Metropole Hanoi, Hotel Continental, Hotel Majestic and Dalat Palace Hotel; Cambodia’s Raffles Hotel Le Royal, Raffles Grand Hotel d’Angkor and Bokor Palace; and Settha Palace Hotel in Laos.

Moving further east, the book features Hong Kong’s iconic The Peninsula and Tai O Heritage Hotel; China’s Fairmont Peace Hotel, Waldorf Astoria Shanghai, Beijing Hotel and Astor Hotel; Taiwan’s celebrated Grand Hotel; and Japan’s Nikko Kanaya Hotel, Fujiya Hotel and Tokyo Station Hotel.

This impressive geographical sweep gives the book much of its strength. Some of the properties were purpose-built as grand hotels, while others began life as mansions, government buildings, warehouses, railway hotels or private residences before being carefully conserved and transformed. What unites them is a compelling historical narrative and a genuine connection to the culture and character of their cities.

Beautifully presented and illustrated with historic photographs, postcards, posters and luggage labels, this is both a pleasure to read and a book to treasure. It would make a perfect birthday or Christmas gift, but it is considerably more than an attractive coffee-table book. 

It is destined to become an invaluable reference for hoteliers, architects, designers, tourism professionals, hospitality students and everyone who appreciates the history, character and romance of travel.

World Scientific Publishing Singapore publishes Heritage Hotels of Asia Vol I and II. They are available in Kinokuniya Bangkok and all major bookstores in the region or purchased online directly from the publisher: www.worldscientific.com/worldscibooks/10.1142/14649

HERITAGE HOTELS OF ASIA

Volume 2: Southeast & East Asia
Copyright 2026 by Kenneth Barrett and Jaffee Yee Yeow-Fei
All rights reserved.

ISBN 978-981-98-2491-5 (hardcover)
ISBN 978-981-98-2492-2 (ebook for institutions)
ISBN 978-981-98-2493-9 (ebook for individuals)

About the reviewer

Andrew J Wood is a British-born travel writer, tourism commentator, former hotelier and tourism consultant who has lived in Thailand since 1991. He is CEO of A&P Media and contributes regularly to travel and hospitality publications across Asia and internationally. 

Having stayed in many of Asia’s celebrated heritage hotels during his extensive career and travels, he brings both a hotelier’s understanding and a traveller’s appreciation to this review.

Over a career spanning more than four decades, he held senior executive and general management positions with leading hospitality organisations across Asia and Europe, including Thistle Hotels, Shangri-La Hotels and Resorts, Minor International, the Landmark Lancaster Hotel Group, Chaophya Park Hotels and Resorts and the Royal Cliff Hotels Group.

He has been a member of Skål International Bangkok since February 1992, a former Director of Skål International, a Past President of Skål International Asia, Thailand, and a two-time Past President of Skål International Bangkok.

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The technology giant’s latest earnings provided investors with the proof many had been seeking that massive investment in AI infrastructure is producing measurable commercial returns rather than simply increasing costs.

The company reported stronger-than-expected growth in its Azure platform, demonstrating that demand for AI services continues to accelerate and translate into higher revenues. 

Azure is Microsoft’s cloud computing platform, similar to Amazon Web Services (AWS) from Amazon and Google Cloud from Google.

Think of Azure as a vast global network of data centres that provides computing power, storage and artificial intelligence services over the internet.

For AI, this is especially important because it:

Hosts AI models such as OpenAI’s ChatGPT for businesses.

Provides the computing power needed to train and run AI systems.

Enables companies to build their own AI applications without needing to own expensive supercomputers.

Stores and processes enormous amounts of data.

The company also reaffirmed its commitment to substantial AI capital expenditure, while customer demand still exceeds available computing capacity, indicating that the industry’s expansion is far from complete.

Investors responded enthusiastically. Microsoft shares rose about 15 to 16 per cent following the announcement, adding almost US$450 billion in market value in a single trading session, the largest one-day increase ever recorded by a public company.

The results helped answer one of the market’s biggest questions following the recent semiconductor correction: would the world’s largest cloud providers begin cutting AI investment?

The answer was a clear no.

This demonstrated that AI is already driving significant growth and confirmed that companies intend to continue investing aggressively to meet rising demand.

Travel and Tourism’s relationship with AI.

Amazon added further support by reporting strong performance in Amazon Web Services while increasing planned AI investment to approximately US$220 billion for 2026. Although Meta’s results this week highlighted pressure on free cash flow and margins from heavy AI spending, it also maintained its long-term commitment to AI development.

Together, these announcements helped trigger a strong recovery in semiconductor shares, including South Korean leaders SK hynix and Samsung Electronics, both major suppliers of advanced high-bandwidth memory chips that power AI systems.

Why this matters for travel and tourism

Having worked in hotels and tourism for more than four decades, I have witnessed countless technological advances, from the arrival of computerised reservations to the internet, online booking platforms and mobile travel. Artificial intelligence represents the next major step in that evolution.

From my own experience, I have seen AI move rapidly from being an interesting concept to becoming a practical tool used every day across the travel and hospitality industry.

Hotels are increasingly using AI to respond more quickly to guest requests, improve customer communications and assist staff in delivering more personalised service. Airlines are applying AI to optimise schedules, predict maintenance needs, and improve operational efficiency, while destinations and travel companies are embracing intelligent systems to enhance customer engagement and simplify planning.

Perhaps most encouraging has been the enthusiasm shown by a new generation of hospitality professionals. Since the industry’s rebuilding following the Covid-19 pandemic, I have observed many younger colleagues naturally embracing AI in their daily work. Whether preparing reports, analysing data, improving communication, or responding more efficiently to guests, they use these tools not to replace personal service but to enhance it.

I have also seen AI increasingly supporting hotels, restaurants and airport front-line customer contacts. From information services and concierge assistance to handling requests and responding more quickly to service demands, AI is helping hospitality professionals spend less time on routine tasks and more time focusing on customers and guests.

In my view, this can only be positive.

The hospitality industry has always been about people. AI will never replace genuine warmth, empathy or personal attention. Instead, I believe it enables staff to spend more time doing what they do best: looking after customers.

Microsoft’s latest results therefore represent far more than another impressive technology earnings report. They reinforce confidence that investment in the digital infrastructure supporting AI will continue, giving travel and tourism businesses access to increasingly powerful tools that can improve service, productivity and the overall guest experience.

For an industry built on creating memorable experiences, that is welcome news indeed.

About the Author 
Andrew J Wood is a Bangkok-based travel writer, media executive and former hotel general manager with more than four decades of experience across Asia’s hospitality and tourism industries. A former Director of Skål International, Past President of Skål Asia and Past President of Skål International Thailand and Bangkok, he is currently Vice President of Skål International Bangkok. A respected commentator on travel, aviation, hospitality and business trends, he has received Skål International’s Order of Merit and Membre d’Honneur in recognition of his contribution to global tourism. His articles are widely published in leading regional and international media.

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These are not simply impressive statistics. They represent one of the largest expansions ever projected for the global travel and tourism industry. For a sector that was fighting for survival only a few years ago, the scale of the anticipated recovery is remarkable.

According to Boeing’s latest Commercial Services Market Outlook, global passenger traffic is expected to double over the next two decades, while the world’s commercial fleet will grow by almost 80% to more than 50,000 aircraft. Around half of all new deliveries will replace ageing aircraft, with the remainder supporting future growth.

Yet the real story extends well beyond aircraft production. Every new aircraft requires pilots, cabin crew, engineers, maintenance facilities, spare parts, digital support systems and sophisticated logistics.

Boeing estimates the industry will need 674,000 new pilots, 728,000 maintenance technicians and more than one million cabin crew members by 2045.

Around two-thirds of these positions will simply replace retiring professionals, while the remaining third will support industry expansion. This highlights aviation’s greatest challenge.

The industry is not only growing; it must also replace decades of accumulated expertise while preparing a new generation for increasingly sophisticated aircraft and operating environments.

Technology will certainly help. Artificial intelligence, predictive maintenance, digital aircraft monitoring and immersive training will all become increasingly important. However, no technology can replace sound judgement, professional experience and rigorous training. Aviation has always been, and will remain, a people business. That reality, I believe, is especially important for tourism.

Hotels, resorts and attractions may be the visible face of travel, but aviation remains its essential foundation. Every additional aircraft creates demand far beyond the airline itself, supporting airports, engineering companies, hospitality businesses, convention centres, tour operators and thousands of small enterprises throughout the tourism economy.

For Southeast Asia, the opportunities are substantial. Boeing forecasts the region will require approximately 258,000 additional aviation professionals over the next twenty years, reflecting its position among the world’s fastest-growing aviation markets.

Thailand is well placed to benefit. Its strategic location, mature tourism industry and established aviation infrastructure provide strong foundations for future growth. However, success cannot be taken for granted. Airports require continued investment, engineering capabilities must expand, training institutions need greater capacity and regulatory systems must continue evolving alongside rapidly changing technology. Aircraft can be ordered. Skilled professionals cannot.

Thailand Seaplanes

Against this backdrop, renewed interest in commercial seaplane operations has generated considerable discussion. Siam Seaplane’s plans to introduce scheduled amphibious aircraft services are both imaginative and potentially valuable for Thailand’s premium tourism sector.

The concept offers attractive possibilities, particularly for connecting luxury coastal resorts and island destinations while creating distinctive visitor experiences. However, seaplanes should be viewed in perspective.

They represent a specialised niche rather than a transformational change to Thailand’s aviation landscape. Thailand already supports executive helicopters and private jet operations, and seaplanes are likely to occupy a similar premium market.

History also provides a useful reminder. Previous initiatives, including Yellow Bird, demonstrated both the appeal and the commercial challenges of operating seaplanes in Thailand. Beyond acquiring aircraft, operators require specialised water aerodromes, environmental approvals, marine traffic coordination, maintenance facilities, trained crews, insurance support and a clear regulatory framework.

Perhaps most importantly, sufficient passenger demand must exist to justify the significant investment.

The Maldives has demonstrated how successful seaplane tourism can become under the right geographic conditions. Thailand, however, already benefits from an extensive network of airports, highways and ferry services, reducing the number of routes where seaplanes offer a clear commercial advantage.

None of this diminishes the value of innovation. Premium tourism continues to evolve, and niche aviation services may well find profitable opportunities. The challenge will be matching ambition with commercial reality.

Aviation’s future

Ultimately, Boeing’s extraordinary forecast is about far more than aircraft. It is about people. It is about skills. And importantly, it is about the infrastructure that keeps global tourism moving.

Whether through major international airlines or innovative niche operators, the future of aviation will depend not simply on technological advances but on sustained investment in training, maintenance, safety and smart regulation.

For Thailand, the opportunity is considerable. If the country continues investing in its aviation workforce while encouraging carefully planned innovation, it can strengthen its position as one of Asia’s leading aviation and tourism hubs.

The skies ahead certainly look busy. Ensuring there are enough skilled people to keep those aircraft flying safely may prove the industry’s greatest achievement.

About the author
Andrew J Wood is a Bangkok-based media executive, travel writer and former hotel executive specialising in Asian tourism. A former Director of Skål International and Past President of Skål Asia, he has lived in Thailand since 1991 and has spent more than four decades working across the region’s hospitality and aviation industries.

The post Boeing Forecast: Remarkable recovery appeared first on TTR Weekly.

The organisation has also expressed its deepest condolences to the families and friends of those who lost loved ones, while urging stronger enforcement of fire safety regulations and more rigorous inspections across Thailand to help ensure such a tragedy is never repeated.

Thailand’s tourism industry depends on public confidence. Every visitor has the right to expect that an evening out will end with a safe journey home. Maintaining that confidence is a shared responsibility of venue operators, government authorities and the wider tourism industry.

The fire has shocked the nation and once again highlighted the critical importance of rigorous safety standards in bars, pubs, restaurants and entertainment venues throughout Thailand.

Skål International Bangkok joins the Pattaya Nightlife Business Association in supporting calls for stronger enforcement of fire safety regulations. The Association’s President, Lisa Hamilton, recently stressed that fires at entertainment venues that result in loss of life should never happen again. Her comments deserve the support of everyone involved in Thailand’s tourism and hospitality industries.

As one of Asia’s leading tourism destinations, Thailand has built a worldwide reputation for its nightlife, warm hospitality and welcoming atmosphere. Protecting visitors, employees and residents must always remain the industry’s highest priority.

Sadly, this is not the first time the country has experienced such heartbreak.

Many will remember the Santika Nightclub fire in Bangkok during the 2009 New Year celebrations, which claimed more than 60 lives and injured over 200 people. More recently, the Mountain B Pub fire in Chonburi in 2022 claimed 26 lives. Both tragedies prompted widespread calls for reform, yet the latest disaster demonstrates that further improvements are still needed.

Skål International Bangkok believes this latest incident must become a turning point.

The association is calling upon the Bangkok Metropolitan Administration (BMA), Pattaya City, provincial administrations and all relevant government agencies to strengthen inspection programmes and ensure consistent enforcement of safety regulations throughout the country.

Among the measures that deserve immediate attention are:

• Regular unannounced inspections of entertainment venues during operating hours.
• Strict enforcement to ensure all emergency exits remain unlocked, unobstructed, clearly marked and fully operational.
• Routine inspection and certification of fire alarms, emergency lighting, sprinkler systems and fire extinguishers.
• Independent inspection of electrical installations and air-conditioning systems.
• Mandatory staff training in emergency evacuation procedures, together with regular fire drills.
• Careful monitoring of occupancy levels to prevent overcrowding.
• Greater scrutiny of venues operating under licences that may not accurately reflect their actual use.

Strong penalties, including immediate closure, for establishments failing to comply with life-safety regulations.

Skål International Bangkok also encourages venue operators to view safety not simply as a regulatory obligation but as an essential investment in their guests, employees and the long-term success of their businesses.

Visitors themselves can also play a role by taking a few moments to identify emergency exits whenever entering a crowded venue and by reporting any obvious safety concerns to management.

Skål International Bangkok President James Thurlby said: “On behalf of Skål International Bangkok, I extend our deepest condolences to the families and friends of those who have lost loved ones in this heartbreaking tragedy. Our thoughts are also with those who have been injured and with the emergency services who responded with such courage and professionalism.

Thailand has earned an international reputation as one of the world’s most welcoming tourism destinations. That reputation is built not only on warm hospitality but also on the confidence that visitors can enjoy their experience safely. Every entertainment venue has a responsibility to place the safety of its guests and employees above all else.

We commend the Pattaya Nightlife Business Association and its President, Lisa Hamilton, for speaking out so clearly on this important issue. Their call for stronger enforcement of fire safety standards deserves the full support of the tourism and hospitality industry.

This tragic incident must become a catalyst for lasting change. Regular inspections, properly maintained fire safety systems, unobstructed emergency exits, effective staff training, and firm enforcement of existing regulations should be regarded as the minimum standard, not the exception. By working together, government authorities, venue operators and the tourism industry can help ensure that such a tragedy never happens again.”

Andrew J. Wood, Vice President of Skål International Bangkok, added: “Thailand’s tourism industry has shown remarkable resilience over many decades. By strengthening safety standards today, we not only protect lives but also reinforce international confidence in Thailand as a safe, welcoming and world-class destination. Prevention is always better than regret. Every visitor should be able to enjoy Thailand’s outstanding nightlife with complete confidence that their safety is paramount.

Skål International Bangkok hopes this latest tragedy will encourage lasting cooperation between government agencies, venue operators and the wider tourism industry to create safer entertainment environments throughout Thailand.

About Skål International Bangkok
Founded in 1956, Skål International Bangkok is one of Thailand’s oldest and most respected tourism organisations. It forms part of Skål International, the world’s largest global network of tourism professionals, bringing together industry leaders in more than 80 countries to promote friendship, sustainable tourism and professional excellence.

About the Author
Andrew J. Wood is a British-born travel writer, tourism commentator and former hotel general manager with more than four decades of international hospitality experience. Based in Bangkok since 1991, he is recognised as one of Asia’s most respected travel and tourism journalists, writing extensively on hospitality, aviation, destination development and regional tourism trends.

The post Bangkok Beerhouse inferno: Call for nationwide safety review appeared first on TTR Weekly.

The 98-room beachfront wellness resort brings together Thai healing traditions, locally inspired design and the spirit of Sanook—the Thai expression for the joy of living. 

As the brand’s first property in Thailand, The Barai Hua Hin introduces a new chapter in luxury wellness, where heritage, architecture, and personalised experiences converge into a single, distinctive destination.

“The Barai first opened as a spa 20 years ago and earned international recognition for its restorative treatments. Today, it has evolved into a boutique beachfront wellness resort while preserving its legacy of Thai hospitality and holistic wellbeing”, said Barai Hua Hin, General Manager Marco Avitabile.

“At the Barai Hua Hin, every stay is designed to unfold at the guest’s own rhythm. Our philosophy is rooted in Sanook, the belief that joy, ease and delight should be part of life’s most meaningful moments. Whether guests come for deep rest, movement, spa rituals, culinary discovery or time by the sea, we invite them to experience renewal in a way that feels personal, memorable and entirely their own.”

Architecture 

Designed by renowned Thai architect Lek Mathar Bunnag, The Barai Hua Hin reinterprets Thai heritage through a contemporary architectural language inspired by the four elements: Water, Fire, Earth and Air. Sculptural forms, shaded corridors, tranquil courtyards and reflective water features encourage guests to slow down and reconnect. The resort also features two distinctive swimming pools: the Forest Pool, nestled within lush tropical surroundings, and the Beach Pool overlooking the Gulf of Thailand.

The resort offers 98 rooms and suites, including 27 suites and two two-bedroom penthouses. Each accommodation has been thoughtfully designed to embrace the surrounding tropical landscape through generous living spaces, expansive balconies, deep soaking tubs and rainforest showers. Higher-category suites further elevate the experience with butler service, expansive terraces, in-suite rituals and daily massage inclusions for guests seeking greater privacy and personalisation.

At the heart of the resort is The Barai Spa, named after the ancient barays that once sustained daily life in historic empires. Wellness extends beyond the spa into the two-storey Wellness Hub, which features a 24-hour fitness studio, yoga studio, holistic zone and wellness shop.

Guided by the resort’s elemental philosophy, guests are invited to explore Earth for grounding, Water for release, Air for vitality and Fire for momentum. Signature wellness pathways include Women’s Health, Sleep Recovery, Back Care, Longevity, Emotional Wellbeing and Heart Health, with each programme supported by a personalised wellness map.

Dining rooted in Hua Hin heritage

Dining at The Barai Hua Hin is led by Chef Benn Rowe, whose culinary philosophy celebrates coastal abundance, seasonal produce and the convivial pleasure of dining by the sea.

White Cottage draws inspiration from the seaside summer houses once built by Siamese nobility and Ban Chom Khluen, meaning “Seeing the Wave,” whose preserved timbers were carefully reassembled into the cottage guests experience today. The restaurant serves breakfast before transitioning into a refined dining destination

showcasing fresh seafood, plant-forward cuisine and Thai-inspired flavours.

McFarland House is set within a beautifully restored 19th-century beachfront pavilion overlooking the Gulf of Thailand. Once the seaside retreat of Dr George Bradley McFarland, a pioneering figure in Thailand’s medical and educational history, it now offers European cuisine, premium grilled specialities, and weekday afternoon tea and one of Hua Hin’s most celebrated Sunday brunches.

The Unbound Collection by Hyatt in Thailand

The opening of The Barai Hua Hin, part of The Unbound Collection by Hyatt, further expands the brand’s portfolio of independent, one-of-a-kind hotels—each distinguished

by its character, individuality, and deep connection to its surroundings. As the brand’s first property in Thailand, the resort brings a new wellness story to the collection, shaped by architecture, heritage, nature and the joyful Thai spirit of Sanook.

The brand is expected to continue its global growth this year with Cayo Levantado in the Dominican Republic and The Clayfield in Canada.

About the author
Andrew J Wood is a British-born, Bangkok-based media executive, travel writer and hotel general manager with almost five decades of hospitality experience. A former President of Skål International Asia, SI Thailand President and a two-time President of Skål International Bangkok, he writes regularly on tourism and hospitality across the Asia-Pacific region.

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Today, Thailand finds itself in one of those troughs.

Yet what feels different this year is that the traditional green season has become an extended green season. The slowdown has lingered longer, dipped deeper and tested the patience of many tourism operators who would normally be preparing for the first signs of recovery.

Unlike previous slow periods that seasonal travel patterns could largely explain, this year’s market has been shaped by a convergence of international events arriving at precisely the wrong time. Continuing disruptions to air routes serving Europe and the Middle East have complicated long-haul travel, increased airline operating costs, and reduced scheduling flexibility. 

At the same time, an exceptional heatwave across much of Europe has altered traditional summer travel patterns, while economic uncertainty in several key source markets has encouraged some travellers to postpone or shorten overseas holidays. The consequences have been felt across Thailand.

During the recent Middle East airspace closures, more than 30 flights serving Phuket were cancelled or disrupted, leaving over 5,000 visitors temporarily stranded on the island. Koh Samui and Koh Phangan also experienced significant disruption, while airlines including Emirates, Qatar Airways, Etihad Airways and Air Arabia were forced to reroute or suspend services. 

Airports of Thailand, local authorities, hotels, and tourism operators responded quickly, assisting affected visitors as travel schedules gradually returned to normal.

Even after airspace restrictions eased, the effects have continued to ripple through booking patterns. Travellers naturally become more cautious when uncertainty surrounds international air travel, particularly on long-haul journeys involving multiple connections.

The softer market is also becoming visible within Thailand itself. Airlines are quietly adjusting capacity on selected domestic routes, particularly to secondary and tertiary destinations where several daily services operate. Earlier departures have, in some cases, been consolidated into later flights, enabling airlines to maintain healthier load factors while responding sensibly to reduced demand. Such adjustments are entirely normal commercial practice, but they also underline the extent of this year’s extended green season.

Statistics tell one story. Personal observation often tells another.

Having lived in Thailand for more than 35 years, I have witnessed the extraordinary highs and occasional lows of one of the world’s most successful tourism destinations. Throughout those years, I have learnt that conversations with hotel general managers, restaurant owners, airline executives, tour operators, taxi drivers and shopkeepers frequently reveal emerging trends long before official statistics are published. During recent weeks, those conversations have been remarkably consistent.

As the owner of property in Pattaya, I visit the resort regularly and have seen the quieter atmosphere first-hand. The beaches remain attractive, the restaurants welcoming, and the city’s famous hospitality remains as warm as ever. Yet there is no denying that visitor numbers are noticeably lower than many businesses had anticipated.

What I’m hearing on the ground in Pattaya and Hua Hin after a recent 10-day stay

• Hotel operators report occupancies below normal expectations for this stage of the green season.

• Several tourism businesses estimate that visitor numbers are around 20% lower than a typical low season.

• Some nightlife venues report welcoming fewer than 15 customers on certain evenings.

• Restaurant owners speak of fewer walk-in diners and noticeably quieter trading.

• Local operators consistently describe this as one of the quietest green seasons they have experienced for many years.

Individually, these observations remain anecdotal. Collectively, however, they paint a picture of an extended green season proving more challenging than usual.

Phuket, Thailand’s largest resort destination, presents a similar, although not identical, picture.

Several senior hotel executives have told me that some of the island’s larger international resorts are currently operating with occupancies around 20-30% below what they would normally expect at this stage of the year. Smaller boutique hotels appear to be performing rather better, with occupancy levels generally between 50 and 60%. Their smaller room inventory and greater pricing flexibility allow them to adapt more quickly to changing market conditions.

The contrast is significant. Thailand is not experiencing a collapse in tourism. Rather, demand has softened unevenly across different destinations, market segments and accommodation types. Larger resorts that rely heavily on long-haul international visitors are feeling greater pressure than smaller properties serving domestic travellers and regional markets.

Elsewhere around the Kingdom, the picture is mixed. Chiang Mai and Chiang Rai continue to benefit from domestic tourism and visitors from neighbouring countries. At the same time, Koh Samui’s established luxury market has helped cushion the impact of softer international demand. Bangkok, as Thailand’s principal gateway, remains comparatively resilient, although many hotels report that booking windows have shortened as travellers delay making firm commitments.

If there is one lesson that more than three decades in Thailand has taught me, it is that no two tourism downturns are ever exactly alike. Every slowdown has its own causes, its own characteristics and, ultimately, its own recovery.

Why recovery is likely – and what comes next

History offers reassurance. Thailand’s tourism industry has weathered numerous disruptions over the decades—from financial crises and natural disasters to political uncertainty and global pandemics. Each time, the downturn felt significant in the moment. Each time, recovery followed.

The key reason is simple: Thailand remains one of the most compelling travel destinations in the world.

Its appeal is not built on a single attraction but on a powerful combination of factors—natural beauty, cultural richness, value for money, and a hospitality culture that consistently exceeds expectations. These fundamentals do not disappear during a slowdown. They remain intact, quietly waiting for conditions to improve.

There are already encouraging signs that the tide is beginning to turn

Airlines are gradually restoring schedules as operational conditions stabilise. Travel demand from regional markets, particularly within Asia, continues to show resilience. Domestic tourism remains an important stabilising force, helping to sustain businesses during quieter international periods.

Equally important is the adaptability of Thailand’s tourism sector

Operators across the country have demonstrated remarkable flexibility in responding to changing conditions. Hotels are adjusting pricing strategies, refining marketing efforts and targeting new customer segments. Airlines are managing capacity carefully. Tourism authorities continue to promote the destination in both established and emerging markets.

This ability to adapt has always been one of Thailand’s greatest strengths.

For travellers, the current environment presents an opportunity. Fewer crowds, competitive pricing and a more relaxed atmosphere allow visitors to experience Thailand in a different way – one that many seasoned travellers find particularly appealing.

For businesses, however, the challenge is to navigate the present while preparing for the future.

Maintaining service standards, supporting staff and preserving brand reputation during quieter periods requires careful management. Yet those who succeed in doing so are often best positioned to benefit when demand returns. And return it will.

Tourism, by its nature, is cyclical. External events may temporarily disrupt travel patterns, but the underlying desire to explore, relax and connect with new cultures remains strong. When uncertainty fades, that demand tends to re-emerge, often more quickly than expected. Thailand has seen this pattern many times before.

The current extended green season may feel prolonged, but it is unlikely to be permanent. As global conditions stabilise and traveller confidence rebuilds, the familiar rhythm of rising demand will resume. For now, the tide may be out. But history affirms it will come back in.

About the author
Andrew J Wood is a British-born, Bangkok-based travel writer and former hotel general manager with almost five decades of hospitality experience in Asia. A former President of Skål International Asia and a two-time President of Skål International Bangkok, he writes regularly on tourism and hospitality across the Asia-Pacific region.

The post The ebbs and flows of Thailand’s tourism tide appeared first on TTR Weekly.

He has led the chamber since 2015, strengthening  German-Thai business relations and expanding the chamber’s influence across Thailand.

Hosted as a special GTCC Afterwork Farewell event on 17 June, the evening brought together business leaders, diplomats, government representatives, chamber members and long-standing friends to express their appreciation for Dr Wein’s dedication, professionalism and commitment over more than a decade of service.

The event was opened by Oliver Schnatz, President of the GTCC and Cluster General Manager of Sofitel Bangkok Sukhumvit, who delivered a heartfelt tribute recognising Dr Wein’s contribution to the chamber and his role in fostering stronger economic and commercial ties between Germany and Thailand.

Special remarks were delivered by Benjamin Leipold, Managing Director of German Chambers of Commerce Abroad (AHK) and DIHK DEinternational GmbH, and Ebba Scholl, Deputy Chief of Mission at the German Embassy in Bangkok. Both highlighted Dr Wein’s leadership, integrity and lasting impact on the German business community in Thailand and the wider ASEAN region.

The evening also highlighted the close relationship between the German-Thai Chamber of Commerce and Thailand’s tourism and hospitality industries. Many of the chamber’s most active members come from the travel, tourism and hotel sectors, including leading international and Thai brands such as Sofitel, Kempinski, Centara, Dusit and Anantara, as well as airlines, destination management companies, travel agencies and tourism service providers. The event’s host venue, Sindhorn Kempinski Hotel Bangkok, provided an elegant setting for the celebration. The strong attendance from the tourism community demonstrated the deep respect held for Dr Wein and the many relationships he has cultivated across Thailand’s business and travel sectors.

The GTCC Board of Directors includes many prominent figures from the German-Thai business community and plays an important role in shaping chamber policy and supporting its members. Throughout his tenure, Dr Wein worked closely with the board and management team to strengthen services, expand business opportunities and reinforce the chamber’s reputation as one of Thailand’s most respected foreign business organisations.

Among GTCC’s flagship events is its annual Oktoberfest, widely recognised as one of the largest German business and cultural celebrations in Thailand. Staged over two days in Bangkok, the event attracts thousands of visitors each year and has become a landmark occasion for the German-Thai community. Supported by many of Thailand’s leading hotels, hospitality companies and corporate partners, Oktoberfest exemplifies the chamber’s unique ability to combine business networking, cultural exchange and community engagement on a remarkable scale.

Representatives from governmental and non-governmental organisations, colleagues from DIHK and AHK offices, members of other chambers of commerce and business associations, and leaders from across Thailand’s corporate sector joined the farewell celebration. Throughout the evening, guests shared memories and reflected on Dr Wein’s achievements during more than ten years at the helm of the chamber.

Guests were also introduced to Matthias Hoffmann, who will assume the position of GTCC Executive Director on 1 August 2026, marking the beginning of a new chapter for the organisation while building on the strong foundation established under Dr Wein’s leadership.

About the author 
Andrew J Wood is a Bangkok-based media executive, travel writer and former hotel executive specialising in Asian tourism. British-born and originally from Yorkshire, England, he is a graduate of Napier University in Edinburgh and has lived in Thailand since 1991.
His contributions to the tourism industry have been recognised through numerous honours, including the Skål International Order of Merit, the President’s Award and the distinction of Membre d’Honneur. Today, he writes extensively on travel, tourism, hospitality, aviation and business trends across Asia, providing commentary and analysis for industry publications and international audiences.

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Organised in conjunction with the Mekong Tourism Forum 2026 and supported by Myanmar’s Ministry of Hotels, Tourism and Culture, the exhibition will convene at Pan Pacific Yangon from 15 to 18 June 2026 and at Chatrium Hotel Royal Lake Yangon from 20 to 30 June 2026.

Curated by travel consultant and art curator Jaffee Yee, the exhibition features the work of three contemporary Myanmar watercolour artists: Arkar Myo, Aung Htet Lwin and Sai Pyae Sone Aye.

Through a collection of watercolour paintings, visitors are invited to experience some of Myanmar’s most iconic destinations, including Shwedagon Pagoda, Mandalay Palace, Shwenandaw Monastery, Inle Lake, Bagan and Hpa-An.

For Yee, the exhibition demonstrates how art can inspire travel and cultural understanding.
“Art captures the spirit of a place,” said Yee. “We hope these paintings encourage visitors to discover more of Myanmar’s culture, heritage and people.”

Its connection with the Mekong Tourism Forum 2026 further highlights the importance of culture as a driver of sustainable tourism. The MTF brings together tourism leaders and industry professionals from across the Greater Mekong Subregion to explore opportunities for collaboration, innovation and responsible tourism development.

About the artists

• Aung Htet Lwin
  Aung Htet Lwin was born in 1991 in Pantanaw, Myanmar. He is a full-time professional artist known for his atmospheric urban landscapes and expressive contemporary watercolour paintings. He graduated from the National University of Arts and Culture (NUAC), Yangon, specialising in painting. 

• Sai Pyae Sone Aye
  Sai Pyae Sone Aye was born in 1980 in Khamti, Sagaing, Myanmar. He is an acclaimed professional watercolour artist. Recognised for his deep mastery of the medium, he is highly celebrated for capturing the unique qualities of light and atmosphere, with a particular focus on urban scenes, vivid landscapes, and natural scenery. 

• Arkar Myo
  Arkar Myo was born in 1992 in Mandalay, Myanmar. He began studying fine art under a private instructor at the age of seven, training diligently for six years. During his childhood as an aspiring artist, he actively participated in numerous national and international competitions. 

About the author 
Andrew J Wood is a respected travel writer, tourism lecturer and hospitality consultant with more than four decades of experience in Southeast Asia’s tourism and hotel industry. A former hotel general manager and regular contributor to regional travel publications, he is widely recognised for his insights into tourism development, destination marketing and sustainable travel.

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Created through a landmark partnership between luxury powerhouse LVMH and global hospitality leader Accor, the spectacular new vessel represents one of the most ambitious and glamorous hospitality projects launched in recent years.

Blending the romance and prestige of the legendary Orient Express brand with cutting-edge naval engineering, refined design and exceptional gastronomy.

The Orient Express Corinthian is being positioned as a floating sanctuary of elegance and exclusivity for a new generation of affluent travellers.

At an extraordinary 220 metres in length and weighing 16,000 metric tons, the Corinthian dramatically redefines luxury ocean travel. The vessel accommodates just 110 guests in 54 ultra-luxury suites, including six exceptional penthouse residences, ensuring a highly personalised, intimate onboard experience rarely found at sea.

Interiors reflect a refined blend of Art Deco sophistication and contemporary French luxury, with private butler service adding another layer of exclusivity.

Orient Express executives describe the Corinthian not as a cruise ship, but as an entirely new category of “ultra-luxury experiential travel,” positioned somewhere between a private superyacht and a six-star boutique hotel.

The maiden itineraries will explore some of the Mediterranean’s most enchanting destinations before the vessel later transitions to Caribbean voyages.

One of the defining features of the Corinthian is its revolutionary sailing technology.

The yacht features three enormous “Solid Sails,” each measuring approximately 1,500 square metres. Constructed using carbon fibre reinforced glass panels rather than traditional woven sailcloth, the innovative sail system was developed after conventional sailmakers reportedly abandoned the concept due to the immense engineering challenges involved.

Engineers at Chantiers de l’Atlantique ultimately succeeded in creating a patented solution that combines advanced sustainability with remarkable open-sea performance.

The vessel’s sleek hull design and towering sail structure create one of the most striking silhouettes ever seen in modern maritime travel.

Sustainability also sits at the heart of the project. The yacht combines wind propulsion with advanced hybrid technologies and future-ready engineering to significantly reduce its environmental impact while maintaining exceptional luxury standards.

The onboard lifestyle offering is equally extraordinary. Guests will have access to five restaurants, private dining venues, eight bars and lounges, a marina, swimming pools, a cabaret-style entertainment venue, a recording studio and an exclusive Guerlain spa.

The culinary programme will be overseen by legendary French chef Yannick Alléno, holder of an extraordinary 18 Michelin stars across his global restaurant empire. His signature venue, “La Table de l’Orient Express,” is expected to become one of the most exclusive dining experiences at sea.

Each restaurant aboard the vessel will feature its own distinct culinary identity inspired by the Mediterranean and Caribbean regions visited during the voyages.

Industry analysts believe the launch of the Corinthian may fundamentally reshape the future of luxury travel by merging the privacy and intimacy of yacht culture with the service standards of the world’s finest luxury hotels.

The Orient Express brand itself continues to expand far beyond its historic rail heritage, evolving into a complete luxury hospitality universe spanning iconic trains, hotels and now revolutionary sailing yachts.

A second vessel, the Orient Express Olympian, is already scheduled to follow in 2027.

For the global luxury travel industry, the launch of Orient Express Corinthian signals far more than the arrival of another high-end ship. It represents the rebirth of glamorous ocean travel, combining timeless elegance, visionary engineering and highly personalised experiences for travellers seeking the very best the world has to offer.

Vessel highlights

• World’s largest sailing yacht

• Maiden voyages begin May 2026

• 220 metres / 721 feet in length

• 16,000 metric tons

• Three revolutionary “Solid Sails”

• 1,500 square metres of sail area per mast

• 54 luxury suites

• Six penthouse residences

• Maximum capacity of just 110 guests

• Five restaurants and multiple private dining venues

• Culinary programme by 18 Michelin-star chef Yannick Alléno

• Mediterranean and Caribbean itineraries

• Advanced hybrid and wind-powered technology

• Built in France by Chantiers de l’Atlantique

About the Author
Andrew J Wood is a Bangkok-based media executive, travel writer and former hotel executive specialising in Asian tourism. A resident of Thailand since 1991, he brings over four decades of international hospitality experience, including senior roles with leading hotel groups such as Shangri-La Hotels and Resorts, Minor Hotels and the Royal Cliff Hotels Group. A former Director of Skål International, he also served as President of Skål Asia and National President of Skål Thailand, and twice as President of Skål International Bangkok. He writes widely on tourism and aviation trends across Asia.

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The visa initiative forms part of Thailand’s wider strategy to stimulate long-term tourism, attract foreign talent and increase year-round visitor spending across the kingdom.

Officials and tourism analysts believe the programme could significantly strengthen Thailand’s competitiveness against rival long-stay destinations in Asia and Europe as countries worldwide compete aggressively for highly mobile professionals seeking flexible lifestyles and improved work-life balance.

The Destination Thailand Visa allows eligible foreign nationals to stay in Thailand for up to 180 days per visit, with the option to extend once per entry for an additional 180 days. The visa remains valid for five years, offering exceptional flexibility for remote workers, entrepreneurs and lifestyle travellers seeking extended stays in Southeast Asia.

Thailand has already become one of the world’s most popular destinations for digital nomads, thanks to its tropical climate, affordable cost of living, an internationally respected healthcare system, modern infrastructure, reliable internet connectivity, and a vibrant tourism and hospitality sector.

Popular destinations among long-stay visitors include Bangkok, Chiang Mai, Phuket, Pattaya, Samui Island and several emerging secondary cities offering strong lifestyle appeal and growing co-working communities.

Tourism analysts say the DTV programme reflects a broader shift in global travel trends, with an increasing number of professionals combining work, lifestyle and travel experiences rather than taking traditional short holidays. For Thailand, the economic implications are significant, with long-stay remote workers typically spending more per visit than short-term tourists, while supporting accommodation providers, restaurants, transport operators, domestic airlines, retail businesses, and local service industries over longer periods.

Applicants under this category are required to provide detailed supporting documentation, including proof of current location, financial evidence showing at least THB 500,000 maintained over the previous three months, proof of salary slips or monthly income for the previous six months, foreign employment contracts or employment certificates authenticated by the embassy of the country where the employer is based, and authenticated company registration documents. Applicants are also expected to provide a professional portfolio demonstrating their remote work or freelance status.

Importantly, no Thai work permit is required under the Workcation category, provided applicants work exclusively for overseas companies or clients. Those seeking employment with Thai companies must apply separately under Thailand’s existing work permit and employment visa regulations.

Thailand’s DTV programme also supports what officials describe as “Thai soft power activities”, broadening the visa’s appeal beyond traditional remote workers.

Eligible activities include Muay Thai training, Thai culinary programmes, education and seminars, sports training, medical treatment and participation in arts and music-related events. Applicants in these categories must provide letters of acceptance or appointment from recognised institutions, organisers, hospitals or medical centres.

The programme additionally extends to spouses and dependent children under 20 years old of DTV holders, making the visa increasingly attractive for international families seeking medium-term residence in Thailand.

Family applicants must provide relationship documentation, including marriage certificates, birth certificates or adoption certificates, together with proof of prolonged residence in Thailand and supporting financial evidence linked to the principal DTV holder. Additional requirements apply for minors travelling alone, including notarised parental consent documentation.

General eligibility requirements specify that self-supporting applicants must be at least 20 years old and should not have a history of serious immigration overstays in Thailand.

Applying for the DTV can be a detailed process, so please prepare carefully before submitting your documentation. As visa fees are generally non-refundable, many applicants are choosing to work with professional visa agencies familiar with the process and documentation requirements.

Applications may also be submitted directly through Royal Thai Embassies and Consulates or via the official Thai government electronic visa platform. Visa fees may vary by embassy or consulate, ranging from approximately THB8,533 to THB38,397.

The DTV also allows holders to request a change of visa type while remaining in Thailand, although such a change automatically terminates the DTV status.

Thailand’s strong hospitality sector, extensive domestic flight network, modern transport infrastructure and globally recognised healthcare services continue to make the kingdom highly competitive in the international long-stay tourism market.

For official information and application details, visit:

Thailand e-Visa Official Website

About the Author
Andrew J Wood is a Bangkok-based travel writer and well-respected tourism expert. A former hotelier, he has lived in Thailand since 1991. A past President of Skål Asia and long-time tourism industry leader, he writes widely on hospitality, travel and tourism trends across Asia.

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