Thank you very much Health, wellness and longevity are firmly entrenched in TAT’s key promo pillars. The Barai is a stand out example -truly world class!

Hi Francis,

Many thanks for your thoughtful note, much appreciated.

You are absolutely right. Thailand truly has it all, but the warning signs and fluctuations are real and need careful attention. The numbers you mention are striking. Ten thousand new rooms in Bangkok alone, plus the wider national pipeline, means we are heading into a period where smart strategy will matter more than ever. As you point out, that kind of supply increase demands hundreds of thousands of extra visitors, and the market will need agility and collaboration to absorb it.

The coming months, as many have said, will be fascinating to watch. There is certainly no shortage of talent and experience in our industry, and I remain optimistic that Thailand will continue to adapt, innovate, and find its way forward, just as it always has.

Thanks again for sharing your insight, and congratulations to you and the Landmark team for continuing to set such a strong example in Bangkok’s competitive landscape.

Warm regards,
Andrew

A very positive article — and rightly so, as Thailand truly has it all to offer, whether for foreign or domestic tourism.

Like many other destinations, Thailand faces its share of warning signs and market fluctuations each year. One of the biggest challenges when year-on-year arrivals flatten is the continued surge in hotel room supply. The growth in Bangkok alone from 2023 to 2025 will have added approximately 10,000 new rooms that would require over 700,000 additional visitors for 2026 (assuming an average length of stay of three nights) — and that’s just for Bangkok. Add to that the increase in hotel development across the rest of the Kingdom, and the scale of the challenge becomes clear.

As Andreas noted, it will be interesting to see how stakeholders navigate these dynamics. Exciting times ahead!

Thank you Gary you make some excellent points
Especially on 2-tier pricing‼️

Best
Andrew

Thank you, Stefan for your comments. I have to say I agree 100% with everything. You certainly have hit the spot‼️

Kind regards Andrew.

Hi Max

Agree Thailand is a place great place!

It’s been my home now since Jan 1991. I arrived with just 2 suitcases 34 yrs ago.

Thank you very much Rusty for your comment much appreciated. Glad you enjoyed the article Andrew