Catherine Germier-Hamel
Destination Mekong Chief Executive Officer

Thanks for offering me the opportunity to post my personal comments. Feel free to add them as initially shared:

“We are indeed far from 1,000 members within three years (or even two months, as it was written in a former article I found online that also mentions an ‘ambitious’ vision of one million members). However, we must remain realistic, pragmatic, and empathetic One of my tasks is indeed to build a strong and committed community of members. To fulfil this mission, I choose to concentrate our efforts on building trust and demonstrating the value of our brand rather than just focusing on numbers (although they matter). We know our members, and we are able to give them a voice and provide benefits matching their needs.”