KOTA KINABALU, 21 February 2022: Sabah Tourism Board has launched its ‘Fly Me To Sabah’ contest to woo more domestic travellers to Sabah.

The contest remains open until 14 April 2022. Winners stand a chance to win their dream bucket list holiday to Sabah, Malaysian Borneo.

Embracing the edge of the digital world and modern media, the Sabah Tourism team invites the public to post their most creative, interesting and wittiest ‘virtual letter’ to Sabah Tourism via social media account Instagram or Facebook using the campaign hashtag #flymetosabah and #sabahtourism.

One winner will be announced by Sabah Tourism every fortnight, with a total of four lucky winners at the end of the two-month-long contest.

The winners will get the chance to get their Sabah holiday bucket list fulfilled with a travel voucher worth MYR5,000.00 for each person.

“Sabah has always been a favourite destination by domestic travellers in particular for their interest in climbing Mount Kinabalu, island adventures in Semporna and amazing seafood.”

“After last year’s reopening of state border for inter-state travel, we could see a growing number of domestic arrivals to Sabah and airlines has gradually increased their flight frequencies. “

“This has certainly motivated and helped our tourism industry players to get back on their game. Likewise, we hope the #flymetosabah contest will reignite the public passion for travelling again and lure them into visiting Sabah through the many interesting posting shared by participants,” said Sabah Tourism Board chief executive officer Noredah Othman.

For the past two years, travelling might seem like a distant memory, but the team in Sabah Tourism is optimistic that many want to share their travel memories about Sabah. Some might still be waiting for the perfect time and reason to visit. The ‘Fly Me To Sabah’ contest is an ideal platform.

The contest is open to non-Sabah residents, West Malaysians, Sarawakians and expatriates living in Malaysia.

For more information on the contest visit www.flymetosabah.sabahtourism.com.

About Sabah Tourism Board

The Sabah Tourism Board, known as Sabah Tourism, is an agency of the Sabah State Government operating under the purview of the Ministry of Tourism, Culture and Environment. Sabah Tourism was first established in August 1976 as the Sabah Tourism Promotion Corporation and later re-established as Sabah Tourism Board.

Sabah Tourism’s primary responsibility is the marketing and promotion of tourism for the State. It has since expanded in roles and responsibilities to cater to the current needs of the global tourism market.

(Your Stories: Sabah Tourism Board)