KOTA KINABALU, Sabah, 24 November 2021: Welcoming more than 50,000 visitors since it opened 1 October, the Malaysia Pavilion at the Expo 2020 Dubai is generating interest from potential investors as well as international visitors.

Over the next six months, the rainforest canopy-themed and net-zero carbon Malaysia Pavilion will deliver thematic trade and business programmes sourced from 22 federal ministries, five state governments, 70 government agencies and over 300 private companies.

Scheduled for the Malaysia Pavilion from 20 to 24 December, the Sabah Week will be hosted by Sabah’s State Government, the Sabah State Economic Planning Unit and Sabah Tourism Board.

“The Expo 2020 Dubai is an excellent avenue for Sabah to market our destination globally. It is said to be among the first major global business events to open for visitors to be present physically since the pandemic. As our country moves forward, my ministry has started our aggressive recovery efforts in preparation to welcome back international visitors while we anticipate our international border to open for leisure visitors.” said Sabah’s Minister of Tourism, Culture and Environment  Datuk Jafry Ariffin.

“Sabah Tourism Board recently attended and participated in a major tourism event, the World Travel Market in London earlier this month. This is our effort to restore the confidence of our UK and Europe market segment. I am determined that the Expo 2020 Dubai will further amplify our global marketing efforts.” he added.

The participation of the Sabah Tourism Board will help to rebuild the network and capture the interest of international travellers once more, especially in the Middle East and emerging markets such as India and Turkey.

As a recent member of the global community – Hybrid City Alliance – the state is also strengthening its position in the business events industry by offering business matching prospects and bidding facilities in Sabah during the five-day Sabah Week.

An appointment for a meeting with the agency at Expo 2020 Dubai can be scheduled by registering interest at expo2020dubai.sabahtourism.com.

Joining the Sabah Tourism team from the corporate sectors are representatives from the Malaysian Association of Hotels (MAH) Sabah Chapter, Sabah Association of Tour and Travel Agents (SATTA) and Fun Holidays Sdn Bhd.

Malaysia’s participation in Expo 2020 Dubai is spearheaded by the Ministry of Science, Technology and Innovation with the Malaysian Green Technology and Climate Change Corporation as implementing agency.

About Sabah Tourism Board

The Sabah Tourism Board, or generally known as Sabah Tourism, is an agency of the Sabah State Government operating under the purview of the Ministry of Tourism, Culture and Environment. Sabah Tourism was first established in August 1976 as the Sabah Tourism Promotion Corporation and later re-established as Sabah Tourism Board.

Visit: www.sabahtourism.com

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