KOTA KINABALU, Malaysia, 29 March 2021: Despite Malaysia’s current travel restrictions, Sabah Tourism Board (STB) continues to market and promote Sabah for Malaysians and foreign residents.
The three-month #RinduSabah campaign targeted Malaysians and was highly visible in Klang Valley, particularly AEON malls, Bukit Bintang and the Mont Kiara area, reaching out to expatriates living in the area.
“Each media placement is based on timeliness and location. Although the country is still under restricted movements, unlike a year before, domestic traffic has increased. Furthermore, Malaysians and those residing in Malaysia have the ability to travel when allowed. Likewise, there is a balance in marketing through both mainstream and new media to reach these different audiences,” comments Sabah Tourism Board general manager Puan Noredah Othman.
“The International market has not been neglected either with constant virtual outreach to the tourism industry and public as well. Currently ongoing is the SABAHDEE Khrap campaign for Thailand and for the Korean markets, through relevant social media platforms such as Naver, Kakao and Instagram both strong channels to build and retain awareness of a destination. In 2019, Koreans were among the top three international arrivals to Sabah.
“As for the MICE sector, while the bigger events are still not feasible, industry upskilling in the meantime. The recent Congress Certification Programme (CCP) was attended by over 20 Sabah companies in Sabah that are heavily involved in the MICE and business events sector.”
The One-Off Grant to Sabah Hoteliers 2021 is currently ongoing, and the hoteliers have until 31 March 2021 to submit their application. Forms are available on tourism.sabah.gov.my.
In addition, the #BahMarilah Kaw Kaw Edition is currently live on the sabahtourism.com/bahmarilah, providing public options for travel packages and staycations and suggestions based on travelling with designated Zones. The industry is welcomed to continue submitting promotions and packages to be included on the site.