Hong Kong recruits super fans

HONG KONG, 18 February 2021: The Hong Kong Tourism Board (HKTB) introduced this week its first global fan-engagement programme, “Hong Kong Super Fans,” to accelerate its Covid-19 tourism-recovery plan.

Key blogger and media influencers have been invited to the programme that includes an “immersive virtual tour following a Chinese New Year theme.”

The immersive virtual tour takes on a Chinese New Year theme and takes Hong Kong Super Fans on a journey to Hong Kong’s Old Town Central.

The virtual journey features stop at Hong Kong’s Old Town Central, with visits to paper product company Papery, and popular attractions including Man Mo Temple,

At a time of unprecedented restrictions on international travel, and as the world races to roll out vaccines in the hope of resuming normality, the HKTB is harnessing the power of community to remind people why they love Hong Kong and to drum up excitement about visiting the city once borders reopen.

“The HKTB has been planning ahead to prepare for the much-anticipated grand invitation to welcome visitors back to Hong Kong,” said HKTB chairman YK Pang. “The ‘Hong Kong Super Fans’ programme is both an important, integral element of the HKTB’s recovery plan, and a way for us to show our appreciation to the people whose continued passion for Hong Kong has maintained top-of-mind awareness of the city as a world-class travel destination.”

Media influencers, including travel bloggers, are invited to participate in exclusive online activities designed to showcase the best the city has to offer.

Once international travel to Hong Kong opens up again, so-called Super Fans recruited to curate favourable reports and travel experiences will be rewarded with trips to explore Hong Kong and share their experiences with their audience.

HKTB has been recruiting Super Fans by invitation in Hong Kong and 20 key markets through the HKTB’s worldwide offices in Asia, Australasia, Europe, Africa, the Middle East, and the Americas.

“As the HKTB continues to leverage the ‘Holiday at Home’ campaign to encourage the people of Hong Kong to rediscover our hometown, the ‘Hong Kong Super Fans’ programme is the first major step to re-engage with passionate travellers across the globe,” added Pang. “As borders begin to reopen, we will roll out our ‘Open House Hong Kong’ campaign to tell the world that Hong Kong is ready to embrace visitors again with a collection of competitive travel offers and exciting in-town experiences.”

(Source HKTB)