YANGON, 2 December 2020: Even as Myanmar struggles with more than 88,000 Covid-19 cases Myanmar Tourism Marketing (MTM) presents ‘White Paper’ recommendations on “reopening and safety first.”
MTM gained valuable observations during four virtual panel discussions held during November that attracted tourism experts. They included deputy director of Singapore Tourism Board, Eileen Lee, Exo Travel CEO, Hamish Keith, Accor Asia Pacific communications director, Veronique Augier, Yangon Aerodrome Company head of training, Daniela Angeja and Myanmar Centre for Responsible Business, Win Min.
Development partners such as the Myanmar Centre for Responsible Business, Hanns Seidel Foundation and Myanmar Responsible Tourism Institute curated the White Paper’s observations and recommendations.
At the core are ideas on how to mitigate the effects of Covid-19 on Myanmar’s tourism sector and “provide recommendations on how to recover with confidence, through safety and security, and rethink and redesign a more resilient, balanced, responsible, and sustainable tourism sector.”
The White Paper content provides input for the Ministry of Hotels & Tourism’s outline for the next Myanmar Tourism Master Roadmap 2021–2025 that calls for a “responsible and sustainable recovery and development of Myanmar Tourism during a post-Covid-19 period.
“Tourism businesses will resume operations with Covid-19 prevention measures in place and under the Myanmar Tourism Strategic Recovery Roadmap, which was written at the national level with the help of international experts,” said Myanmar’s Union Minister of Hotels & Tourism, U Ohn Maung.
“Myanmar’s tourism industry has been hit hard by this pandemic. Many beautiful festivals in the country have been cancelled. However, we have to be resilient, and we have to be prepared and hope for a post-virus bounce,” said Myanmar Tourism Marketing chairman, Myo Thwin.
Download details of the White Paper: