TravelRevive plots the way forward

SINGAPORE, 6 October 2020: TravelRevive due to take place live from 25 to 26 November at Marina Bay Sands Expo & Convention Centre, will bring together the travel industry to exchange ideas, bridge knowledge gaps, and explore how events will evolve.

TravelRevive will be the first pilot tradeshow to test drive the newly developed prototype for safe business events, safe itineraries and digital enablers in Singapore.

Developed by the Alliance for Action on Enabling Safe and Innovative Visitor Experiences[1], this prototype will provide delegates with the degree of interaction they would be accustomed to in a regular tradeshow setting – but in a far safer way which minimises infection risks.

The prototype includes creative solutions to enhance the health and safety for delegates, as well as digital enablers to allow participants to experience the event safely and seamlessly. Solutions the prototype will adopt include innovations such as touchless technology and automated registration kiosks, as well as safety measures such as plexiglass shields in exhibition booths and meeting pods that serve as an additional measure to reduce droplet transmissions.

Reimagining the future of travel

The two-day event will feature conference sessions, exhibitions, as well as opportunities for one-to-one buyer-seller appointments in a safe manner. The event is expected to welcome 150 hosted buyers from countries across Asia. TravelRevive will also be complemented with virtual interactions which allows a wider global audience to connect with regional travel businesses.

TravelRevive comes off the back of the Singapore Tourism Board’s (STB) announcement in September on the safe and gradual resumption of MICE events.

This is in line with the gradual and calibrated lifting of travel restrictions and the implementation of green lanes with various countries. Exhibitors in attendance include Singapore Tourism Board and Sentosa Development Corporation, and the event will welcome all travel trade professionals including buyers, sellers, national tourism organisations, media, thought leaders and VIPs. Complementing the live event, TravelRevive will include virtual aspects such as live telecast of the conference, on-demand sessions and online exhibitor directory.

In preparation for TravelRevive, the Alliance is also working with relevant government agencies and industry stakeholders to deploy digital enablers to facilitate a seamless and safe visitor experience journey from pre-arrival to 14 days post-event.

Messe Berlin senior vice president travel & logistics, Martin Buck, organiser of ITB Asia said: “We are proud to be paving the way for the future of tradeshows through TravelRevive working in close partnership with STB to pilot this gradual resumption of events that will kick start the industry.”

Singapore Tourism Board assistant chief executive, Yap Chin Siang said: “As we gradually resume MICE events safely, public health and safety remain our priority and we have worked closely with the industry to create strict protocols.”

For more information about TravelRevive, please visit https://www.itb-community.com/travel-revive/. Interested participants may reach out to the team at  info@messe-berlin.asia.

[1] The Emerging Stronger Taskforce (EST) under the Future Economy Council (FEC) was formed to review how Singapore can stay economically resilient and build new sources of dynamism to emerge stronger from Covid-19.

It has convened the Singapore Together Alliances for Action (“Alliances”), which are industry-led, government-supported coalitions that act quickly by prototyping ideas on key strategic areas for Singapore to chart a path in the new Covid-19 environment. The Alliance for Action on Enabling Safe and Innovative Visitor Experiences is one of these alliances.

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