How to deliver health and tourism

BANGKOK, 14 October 2020: We might be still in the dark about the future of travel, 10 months after the Covid-19 pandemic surfaced, but we are witnessing emerging health and hygiene trends in travel that will change tourism forever the Pacific Asia Travel Association’s latest report tells us.

Sporting a very long title, “The Impact of Health and Hygiene on Post-COVID-19 Destination Competitiveness in the Asia Pacific” evaluates traveller booking behaviour and resident sentiments suggesting destination managers and marketers need to rethink, rebuild, and reposition their destination’s focus on health and hygiene.

The report examines health and hygiene trends in travel and tourism to see if and how they might impact destination competitiveness in the future. Published by the Pacific Asia Travel Association (PATA) the report has contributions from the co-founders of the Global Health Security (GHS) Index, a project of the Nuclear Threat Initiative (NTI) and the Johns Hopkins Center for Health Security (JHU); TCI Research, Tripadvisor, and the World Economic Forum.

Download the report: https://crc.pata.org/health-hygiene-post-covid-19-destination-competitiveness

Takeaways
Outlines travellers’ sentiment towards the pandemic and the tourism industry.
Charts the impact of health and hygiene criteria on travellers’ booking decisions.
Illustrates how resident sentiment correlates with destination attractiveness.
Dives into the health and hygiene conditions in the Asia Pacific.
Shows you how to build meaningful health policies.

About the Crisis Resource Centre
The Crisis Resource Centre (CRC) is a digital resource that was launched by the Pacific Asia Travel Association (PATA) in 2020 in response to our member’s urgent need for crisis leadership. The centre believes the Asia Pacific will be the leading force of tourism’s global recovery from Covid-19, as both an inbound destination as well as a robust source market.

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