Bookings shift to rural Australia

ADELAIDE, 15 October 2020: STR’s latest data indicates that Australia’s short-term hotel performance will remain similar to recent months with regional areas outperforming capital cities.

Parallel to other countries across the world, higher occupancy in regional areas is especially pronounced on weekends, and occupancy-on-the-books data for the next 90 days (5 October) shows a similar pattern.

Data for Saturday, 17 October, for example, showed regional Australia’s occupancy on the books at 46%, while the capital cities showed 26% in the metric. November and December data followed suit, with regional Australia data sitting between 14-32% and capital cities between 8-17%.

Post-Christmas is where the trend begins to shift slightly, with more Australians set to head out of town for their summer vacations.

“Regional Australia has benefited from intrastate travel as Australians have elected to take short breaks on weekends and during the school holiday periods,” said STR’s regional manager Asia Pacific Matthew Burke. “Airline capacity remains low as corporate travel is restricted, and even as state borders reopen, our capital city markets will see limited midweek travel. To date, as reflected by the occupancy on the books for the capital cities, corporate travel has not recommenced, and it looks more unlikely that it will before the end of 2020.”

Over the next 12 months, the Sydney surrounding market, as defined by STR, shows higher occupancy on the books when compared to the greater Sydney market. Sydney surrounding is a key drive-to market, so it is expected to benefit from those travellers wishing to take weekend leisure trips. The highest monthly occupancy on the books for both markets is in October: Sydney surrounding (46%) and Sydney (16%). Closing out the year, occupancy on the books for Sydney surrounding remains above 20%, while the Sydney market is showing the metric under 10%.

“Brisbane, Perth and Canberra lead bookings for the coming weeks,” said Burke. “Cancellations are limited compared with the beginning of the year, but pickup is still much weaker than we would expect to see under a normal trading environment. However, pickup for the past month has been quite consistent, which shows there is travel activity happening and sustaining the current trading levels we have seen most recently.”

Even with some level of activity, performance data remains well below historical averages. Preliminary September data for the country shows occupancy came at 43.1% (-42.3% year over year). Average daily rate (ADR) was down 17.9% to AUD147.50, while revenue per available room (RevPAR) fell 52.6% to AUD63.51.


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