Tripadvisor navigates Abu Dhabi campaign

SINGAPORE, 15 September 12020: Tripadvisor Navigator, a proprietary first-party data platform delivering audience targeting, insights, and performance reporting launched earlier this week.

An early bird subscriber, the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), is one of the first clients to use the new data-intelligence solution for its latest campaign, which is due to launch at the end of this year.

The co-branded promotion will target high-intent travellers to discover more about Abu Dhabi‌.

The campaign incorporates a bespoke insights platform that enables DCT Abu Dhabi‌ to monitor performance in real-time through their own performance dashboard.

“As‌ ‌the‌ ‌world‌ gradually ‌reopens‌ ‌following‌ ‌this‌ ‌pandemic,‌ ‌real-time updates and active travel audience insights are more important than ever,” ‌said‌ ‌‌, Department of Culture and Tourism – Abu Dhabi‌ ‌destination marketing director,‌‌ Saeed Al Saeed.

“We are‌ also ‌excited‌ ‌to‌ ‌be‌ ‌launching‌ a new range of content‌ ‌— ‌aimed‌ ‌to‌ ‌inspire‌ ‌and‌ ‌drive‌ ‌even‌ ‌greater‌ ‌levels‌ ‌of engagement‌ ‌— ‌in‌ ‌the‌ ‌form‌ ‌of‌ ‌bespoke‌ ‌videos‌ ‌and‌ ‌podcasts that‌ ‌will‌ ‌inspire‌ ‌travellers‌ to ‌come‌ ‌to‌ ‌Abu‌ ‌Dhabi‌ once normal travel is resumed.”