TCEB launches MICE United

BANGKOK 9 September 2020: Thailand Convention & Exhibition Bureau introduced its “Thailand MICE United” campaign earlier this week.

Around 120 suppliers representing hotels, airlines and organisers joined the launch event that aims to attract prospective domestic event and exhibition clients with seven support packages.    

TCEB president, Chiruit Isarangkun Na Ayuthaya, said the government adopted a policy to promote domestic meetings and trade shows to stimulate the economy, trade, investment in the absence of international tourism and business events.

The deals on meeting packages focus on seven MICE City, namely, Bangkok, Khon Kaen, Chiang Mai, Nakhon Ratchasima, Pattaya, Phuket and Songkhla.

The launch event highlighted a MICE Mart with 120 MICE suppliers, including hoteliers, airline operators, and 300 potential buyers from the public and private sector organisations.

For the domestic market, there are three packages, each catering to meetings and incentives, conventions and exhibitions, which must be held at a registered and certified venue in a different location from the site of the organisation. The packages aim at promoting local businesses and income generation, including local products and identity as specified in the economic development plan of each location.     

For international markets, conditional on the country reopening, TCEB has four promotional packages: EASE-UP for meetings and incentives, Convene Plus for conventions, Re-Energise Exhibition for exhibitions and Thailand Power Up for mega-events and world festivals.

Each package lends support for both face-to-face and hybrid/virtual events. They are aimed at maintaining the existing events and attracting new ones to more destinations in the country. Thai hospitality and local identity designed to create uniqueness will be one of the offers to attract overseas clients when international travel is permitted.