PALMA, Spain 13 December 2019: Hotelbeds reported, Thursday, the launch of a partnership with RateGain, a market leader in hospitality and travel technology solutions.
RateGain will provide Hotelbeds with ‘Parity+’ – an advanced end-to-end rate integrity management solution that use artificial intelligence (AI) to track integrity issues in real-time – to help identify for its hotel partners cases of opaque rates intended for offline channels being sold in other channels.
Hotelbeds says it will help fight against rate integrity abuse on behalf of the owners of the 180,000 properties that partner with the group.
More recently Hotelbeds has introduced comprehensive measures and technology solutions, including a strict ‘three strikes’ policy for channels that violate distribution rules; tools that allow full traceability of rates; and the data-driven segmentation of customer channels to more closely align them with the distribution strategies of hotel partners.
As a direct result, Hotelbeds has blocked 800 sales channels of offending sellers and given up EUR300 million of otherwise profitable sales over the last year, resulting in a 90% reduction of reported incidences over the last six months to just 0.01% of room night production.
Hotelbeds managing director Carlos Muñoz comments: “This year we have made significant progress in fighting rate integrity abuse on behalf of our hotel partners and I’m pleased to confirm that incidences are now down to just 0.01%.
Parity+ will allow Hotelbeds to configure smart rate shopping leveraging the data of DHISCO – the company acquired by RateGain – and comes with an AI’ Auto Reasoning’ feature.
By tackling integrity issues in real-time, and providing a robust rate integrity workflow management solution, Parity+ not only uncovers the rate integrity issues but also automates the categorization and resolution of these issues, providing a complete solution for rate integrity management.
In recent years, Hotelbeds has focused on providing hotel partners with incremental, high-value bookings via B2B channels such as tour operators, retail travel agents, airlines, and points redemption schemes. These B2B channels provide hoteliers with guests that stay longer, book further in advance, cancel less, spend more in a destination and come back more often.
