SIA recruits agents for Krisconnect

BANGKOK, 29 November 2019:  Singapore Airlines will deliver a wider range of fares and personalised content to its travel trade partners in Thailand effective 1 July 2020.

It follows the expansion of the airline KrisConnect Programme, which leverages new distribution technology to make available improved content and functionality through partner platforms.

When it launched KrisConnect in 2018, SIA was one of the first airlines in Asia-Pacific to take advantage of this new technology.

Travel agencies that participate in the KrisConnect Programme will benefit from improved speed-to-market, access to the widest range of fare products including personalised content, and the ability to offer customised products to their customers, such as bundled packages and negotiated fare deals.

The KrisConnect Programme leverages an Application Program Interface (API) technology, including the industry-developed New Distribution Capability (NDC) standards.

SIA will make content available through traditional Global Distribution System partners such as Amadeus, Sabre and Travelport, as well as new technology partners such as Aaron Group, ATRIIS, HitchHiker, PKFARE, Travel Boutique Online, Travelfusion, TravelNDC and Verteil Technologies.

In addition, SIA’s travel agent portal, AGENT 360, will be enhanced to allow travel agents direct access to content via the KrisConnect Programme.

SIA-appointed travel agents in Thailand have expressed their interest in KrisConnect Programme including Charal Business, Shindai BCD Travel and Majestic.

“We are pleased to be working closely with our industry partners to introduce new technology, and more importantly, the new products and service such technology enables, to better meet the needs of our customers,” said senior vice president sales and marketing, Campbell Wilson.

The KrisConnect Programme makes use of Application Programme Interface (API) technology, such as those from IATA’s New Distribution Capability (NDC) programme as well as other proprietary APIs, to extend the booking, servicing and information functionalities to external parties.

This allows existing partners to access improved content, and new partners access to functionality hitherto limited to SIA’s website or requiring a subscription to Global Distribution Systems, such as making and management of flight bookings, checking on flight status information, access to KrisFlyer-related information and more.