PHUKET, 26 November 2019: Australia-based Saskia Baker of SMB Communications will lead PR efforts in the Australia and New Zealand region for Outrigger Hospitality Group with a focus on its Outrigger Fiji Beach Resort and Castaway Island, Fiji.
SMB Communications is a Sydney-based PR company specialising in the travel industry. Baker has been a travel industry PR and media liaison since 2005 and currently holds a PR committee position for the non-profit Australian Society of Travel Writers.
“We look forward to Saskia solidifying our clear objective to be the premier toes-in-the-sand brand in the world through her regional PR efforts,” said Outrigger’s vice president sales and marketing, Asia Pacific, Andrew Gee.
Australia and New Zealand are important inbound tourism markets to Hawaii, Fiji and Thailand and are also a potential investment destination for Outrigger.
She will be assisted in her Outrigger PR outreach by ScottAsia Communications (Asia & UK), Coyne PR (North America) and a global network of Outrigger sales and marketing representatives in Europe, Russia, Middle East, China, Korea, and Japan.