SINGAPORE, 26 November 2019: ITB Asia and the Association of Corporate Travel Executives have signed a Memorandum of Understanding (MoU) to collaborate as strategic partners.
The partnership will cover ITB Asia editions from 2020 to 2022.
Under the MoU, ACTE, with its representation in over 100 countries, will play a leading role in promoting ITB Asia and its group of events to buyers and corporate travel managers.
The MoU will also lay the groundwork to enhance opportunities for buyers and delegates to learn and network with industry leaders at ITB events as well as create meaningful dialogue through education, advocacy, and research for the global corporate travel community.
Messe Berlin (Singapore) managing director, Katrina Leung said: “We are excited to work in close partnership with ACTE Global to engage with more corporate buyers and delegates at ITB Asia’s group of events. In particular, we aim to provide industry delegates with valuable insights, stimulating a higher level of discourse on the corporate travel sector.”
The MoU builds on an existing partnership between ACTE Global and ITB Asia which saw the global association holding its exclusive Corporate Travel Day for the second year running at the 2019 show.
The 2019 show hit record-breaking numbers with 13,000 attendees, including more than 1,250 buyers and over 1,300 exhibitors. Last month, ACTE signed a cooperation pact with the new show ITB India that will convene in Mumbai next year.