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HKTB hires top aviation executive

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HONG KONG, 13 November 2019: Newly appointed executive director of the Hong Kong Tourism Board (HKTB), Dane Cheng takes on an unenviable task as five months of violent protests continue to devastate Hong Kong’s economy and tourism.

HKTB Chairman Dr Pang Yiu-kai commenting on Cheng’s appointment last week said: “I am confident that Mr Cheng’s profound knowledge of Hong Kong, Mainland China and international markets combined with his excellent management skills will help the HKTB continue to promote Hong Kong worldwide with effective marketing strategy.”

He added: “I am very pleased to have Mr Cheng joining HKTB at this moment in time when the tourism industry faces huge challenges.

“I am certain that he will lead the team to overcome the current difficulties. Later, when the time is right, he will join forces with the travel trade and other sectors to launch a far-reaching global promotion, attracting visitors from every continent back to Hong Kong and rebuilding Hong Kong’s reputation as one of the world’s leading travel destinations.”

Acknowledging the challenges, Cheng noted: “Despite the situation facing the tourism industry, Hong Kong has strong fundamentals, and offers visitors a diversity of unique experiences, which have helped the city through many challenges in upholding its status as a world-class destination. With my experience in the industry, I look forward to leading our team to deal with the challenges and work closely with our trade partners to maintain Hong Kong’s status as a preferred travel destination.”

He has worked for Cathay Pacific Airways and held senior positions at the head office as well as various regions. He was the director of sales and marketing overseeing the group’s worldwide passenger businesses.

With 30 years of industry knowledge in aviation and tourism, he is one of the few heads of national tourists offices in Asia that has a background in tourism aviation or hospitality.

Prior to joining the HKTB, He was an executive director of Hang Lung Properties.

Working closely with the Tourism Commission of the Hong Kong SAR Government and members of tourism-related sectors and organisations, Cheng will oversee the restoration of Hong Kong’s tourism brand once the protests end.

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