SOUTHLAKE, 21 October 2019: Sabre Corporation announced last week its acquisition of Radixx, an airline retailing software provider with an established presence in the low-cost carrier (LCC) space.
LCCs have grown twice as fast as full-service carriers over the past five years, and now total nearly 30% of global passengers boarded annually.
Sabre expects the acquisition to help the company offer retailing, distribution and fulfilment capabilities to serve this rapidly expanding market.
Sabre purchased Radixx for approximately USD110 million, including payments to debtholders, using cash on hand. Radixx is expected to generate approximately USD20 million of revenue in 2019.
Started in 1993, Orlando-based Radixx was built to leverage the technology industry’s rapid advances with a focus on cloud-based airline solutions that can be deployed quickly.
An established technology provider to low-cost and retail-focused carriers, Radixx supports all airline business models with its travel e-commerce platform and boasts a customer base in key low-cost carrier markets, including Europe, South America, Asia Pacific and Africa.
As a combined portfolio, Sabre and Radixx will offer solutions for all segments of the market – from LCC to network carriers – backed by best-in-class technology and broad expertise.
“This acquisition also allows Sabre to expand its footprint both geographically quickly and in terms of scope of service with an important and rapidly growing segment of the airline industry,” said Sabre chief executive officer Sean Menke.
Radixx uses proven technology and unique partnership models to create innovative solutions that deliver omnichannel merchandising and a quality traveller experience for its customers. Radixx offers unique merchandising capabilities, natively built into the passenger system, that enable airlines to maximize their ancillary revenue by offering the streamlined sale of value-added services throughout all distribution channels.
Sabre plans to operate Radixx as a standalone subsidiary through its Airline Solutions business. Headquartered in Southlake, Texas, USA, Sabre software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. It also operates a leading global travel marketplace, which processes more than USD120 billion of global travel spend annually by connecting travel buyers and suppliers.
