AirAsia tagged a transformer

SINGAPORE, 28 October 2019: AirAsia’s digital transformation wins recognition as the company is named Asia Pacific Digital Transformer of the Year at the IDC Digital Transformation Awards (DXa) 2019.

Beating more than 11,000 nominated companies, AirAsia took IDC DXa’s top prize just weeks after being recognised for the same achievement at the Malaysia edition of the DXa.

The award recognises the company’s “discernible and measurable excellence in deploying innovative technologies, personalised products and services, optimisation of ancillary revenue and enhanced customer service.’

AirAsia’s new technologies include cloud computing, pricing optimisation through machine learning, AI-powered chatbot, enhance mobile app features and facial recognition technology, among others.

IDC DXa also recognised AirAsia’s exceptional leadership, talent and infrastructure that has helped to support the company’s new digital strategies.

The award was accepted by AirAsia Group CEO Tony Fernandes at Raffles Convention Centre last Friday.

AirAsia Group CEO Tony Fernandes said, “Being named Digital Transformer of the Year for Malaysia was an achievement I was super proud of. To take it up a notch and be recognised as the best in the Asia Pacific proves that our digitalisation program is having a profound impact on our guests and the industry, and I couldn’t be more proud of collecting this award on behalf of our Allstars today.”

Now on its third year, IDC’s DX Awards honours the achievements of organisations that have successfully digitalised one or multiple areas of their business through the application of digital and disruptive technologies. International Data Corporation (IDC) is a global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), a media, data and marketing services company.